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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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My Top Tips for The Perfect Tanning Routine

If you’re a complete beginner to searching for the glow or even if you’ve been tanning for years, here are my top tips for the perfect tan

My Weekend Must Haves for a Summer Staycation

After a travel hiatus and so much time at home the time has come to learn how to pack for summer staycations again but what do we really need?

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IF IT MAKES YOU FEEL GOOD... #shorts

Why I’m Exploring The Power of a Positive Mindset

If this last year has taught me anything it’s that the power of positivity and manifestation are so much stronger than I ever knew

The Style & Beauty Diaries: July 2021

I may well be out of office but I’m still taking time to celebrate the last month of achievements, events and joy like always!

5 Poolside Trends That are Huge for 2021 Holidays

Whether you’re going to be heading to paradise or indulging in a staycation there’s 5 poolside trends you need to be styling this summer

How I’m Redesigning My Dream Walk in Closet After 2 Years

A closer look at my dream walk in closet and what changes I’m making after almost 2 years to make the space more inviting

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So That Was The First Half of 2021…

A chatty catch up as we sail past the half way mark of 2021 to chat all things life, work and everything in-between

Summer Styling: Take Your Look from Day to Night

If you’re looking for some simple tips to take your summer style from day to night then look no further than these four I swear by

What’s Hot in Beauty: NARS Orgasm on The Beach

Discover the newest limited edition NARS summer launch that you’ll want to get your hands on before it’s gone – Orgasm on The Beach

Introducing Inthefrow x Edge of Ember: The Paradise Collection

I’m so thrilled to introduce my second collaboration with the wonderful Edge of Ember team – The Paradise Collection!

How to Use the Supersonic Dyson Flyaway Attachment

Always wanted to achieve the perfect, smooth, sleek blow dry at home? Then you’ll love the new Dyson Flyaway Attachment for the Supersonic

Summer Styling: Simple Ways to Wear Monochrome

Have you seen the monochrome trend around this summer and you’re not sure how if it’s for you? Here’s how to embrace simple tonal looks

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LOUIS VUITTON ROTHKO EXHIBIT #shorts

Summer Styling: How to Style Your Favourite Swimwear

Go behind the scenes of my latest Edge of Ember Photoshoot and discover how to style your favourite summer swimwear

Get The Look for Less: Bottega Veneta

Want to invest in a Bottega Veneta piece without the sky high price tag? Discover the trending dupes that are selling fast this season

The Style & Beauty Diaries: June 2021

It’s finally and officially summer meaning that the Style & Beauty Diaries is embracing the sunshine and everything that comes with it

The Must Have It Bags of Spring Summer 2021

Looking to invest in a new luxury piece but not sure where to start? Here are 5 of the it bags you’re going to want to snap up this year

5 of the Hottest Denim Styles Trending for 2021

Looking to add some new denim to your wardrobe but don’t know what’s on trend? Look no further for the best from some of my favourite brands

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SAINT LAURENT, PIZZA & BESTIES #shorts

Which Trending Colours to Invest in This Summer Season

If colour scares you and you’re not too sure which ones to even consider then read on for all the trending shades of spring summer ’21

What’s Hot in Beauty: Introducing Valentino Makeup

Looking to mix up your beauty bag for the season and don’t know where to start? Dive into the hottest launch this spring – Valentino Makeup

What’s New For Spring from 5 of my Favourite Brands

If you’re also feeling inspired to have a wardrobe refresh here’s what’s new this spring from 5 of my favourite brands

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HIGH STREET PAIRED WITH LUXURY #shorts

Why Productivity Shouldn’t Look The Same for Everyone

Ever thought you might not be as productive as you’d like to be? Maybe the idea of productivity isn’t as defined as we like to think it is

Celebrating a Date with Dior at Selfridges London

After over a year of no in person fashion events it was finally time to say hello to London and hello to one of my favourite luxury brands

5 Versatile Must Haves for a Spring Wardrobe Refresh

The warmer weather may have arrived but don’t panic you don’t need a whole new wardrobe – just a few key pieces I promise!

Why It’s Okay to be The Things We’re Taught Not to be

Perhaps the important traits in life aren’t always strength and determination, what if they’re actually softness and comfort?

The Style & Beauty Diaries: May 2021

One of the most exciting monthly round ups ever, filled with all the great things, all the new things and so many reasons to celebrate

Inthefrow x Holland Cooper: The Spring Summer ’21 Collection is Live!

Yes you read that right – Inthefrow x Holland Cooper Spring Summer ’21 capsule collection is now live and available for purchase!

Inthefrow x Holland Cooper: The Spring Summer ’21 Collection

A behind the scenes look at shooting the Inthefrow x Holland Cooper Spring Summer ’21 capsule collection launching soon!

Latest Video

COME SHOPPING WITH ME #shorts

The Best New Accessories in my Spring Summer Wardrobe

A deeper look at the new accessories that are taking over my wardrobe this season and some of the best takes on the styles right now

The Importance of Finding Joy in The Small Things

A little something I felt compelled to share about the importance of the small things and finding joy offline when you need it most

Why SPF Is The Most Important Part of Your Skincare Routine

Not using suncream in your daily skincare routine yet? Here’s a few reasons why you should be wearing it without fail

5 Summer Trends You Need in Your Wardrobe

If you’re looking towards summer and the newest trends might have passed you by so far this year – here are my 5 wearable favourites

Latest Video

ALL BLACK EVERYTHING ALWAYS #shorts

Why Setting Boundaries Online is So Important

An open and honest chat about why boundaries on social media are so important in the battle to protect our mental health

The Style & Beauty Diaries: April 2021

Happy April – let’s celebrate all things beauty, fashion and lifestyle as well as everything that’s made life better this month!

The Frowhome 2 Year Update: Our Favourite Spaces

It’s almost 2 years since we moved into Frowhome and there are most certainly some spaces in our home we love from every angle

How To: The Perfect Indulgent Self Care Evening

Fancy a perfect pamper evening with some sumptuous products? Here are my holy grails and new favourites that curate my indulgent me time

Which Luxury Fragrance is Right For Your Home?

Have you been looking for the perfect home scenting brand? Look no further than my personal favourite – Dr. Vranjes Firenze

Why Burn Out Isn’t a Marker of Success

Realising that burn out is not a marker of my success has been a huge light bulb moment but how do I avoid this bad habit in the future?

25 Blazers Perfect for Spring Weather Styling

If you love blazers just as much as the nest trend lover then discover 25 gorgeous pieces perfect for spring layering

Is There Really Room for Rules in Fashion Anymore?

As fashion changes and our personal styles develop is there really room for rules anymore or are we finally embracing fashion as our own?

Where to Buy The Best Bras, Bralettes & Lingerie

A look at my current favourite bra and bralette styles for this season as well as what’s new in from my most loved retailers

5 Trending Styles I’ll Still Be Wearing Through 2021

Wondering if those trend pieces you indulged in over lockdown will still be in style this spring summer? The answer is hell yes!

Introducing The Inthefrow x Holland Cooper Collection

That’s right – it’s a real pinch me moment to announce that the Inthefrow x Holland Cooper collection will be launching this year!

A Look Back at The Last Year of Lockdowns

As they say what a difference a year can make but what differences has this last one made where it really counts?

30 Wedding Guest Looks for All Budgets

If you’re looking for the perfect wedding guest outfit and you don’t know where to start then here’s 30 looks for all budgets and styles

The Style & Beauty Diaries: March 2021

Spring is here and it definitely shows in this recap of all things fashion, beauty and travel outfit dreaming this March

5 New Puppy Tips You Actually Need to Hear

Are you a new pup parent and you’re also wondering why you might have the only dog in the world who doesn’t like walks? Then keep reading…

30 Alternative Wedding Outfits for Non Traditional Brides

Not the big white wedding dress type? No problem! Here’s 30 alternative outfits for the bride who wants to be fashion forward on the big day

Must Have Spring Trends for Him Her & Everyone

If you’re looking for the most versatile and wearable trends for everyone this spring Mytheresa has your back with their newest drops

Why There’s a Fine Line Between Success & Failure

Sometimes honesty really is the best policy and if you’re also feeling like a failure right now then this is the empowering blog post for you

Get The Look: Natural Glow & a Subtle Smokey Eye

If the idea of a bold smokey eye scares you then maybe this subtle take on the trend will be your new go to look

The Tastiest Way to Treat Someone You Love This Easter

If there was ever a time to treat someone you love to a surprise Easter Egg delivery it’s now – discover Hotel Chocolat’s unique treats!

5 Stylish Premium Brands to Discover in 2021

5 brands to discover if you’re looking for some stylish additions to your wardrobe that won’t break the bank but offer amazing quality

50 Woven Bags & Totes to Lust Over for Spring

If you’re looking for a new spring summer bag to add your collection then look no further no matter your budget

How to Add a Little Colour into Your Closet

If the spring sunshine is making you want to experiment with some colour in your wardrobe here’s a few ways to switch things up with purpose

10 of The Most Beautiful Floral & Fruity Fragrances

A look back over which fragrances in the last 15 years have become my all time favourites and which type of scents I seem to always prefer

Why We’re so Much More Than That

Sometimes in life we hold onto the negative things but outside of the negatives we should remember we’re so much more than so many things

5 Reasons to Love Edge of Ember

A closer look at the 5 reasons to support Edge of Ember from their sustainable focus through to their environmental promises

The Style & Beauty Diaries: February 2021

Spring is in sight and that means it’s time for the February style and beauty diaries featuring my favourites from the last few weeks

25 Statement Belts for your Wardrobe Refresh

A closer look at the most worn belts in my closet as well as which styles you should be adding to your own collection this year

5 Things I’m Looking Forward to in 2021

With so much hope in the air for spring and summer here are 5 things I can’t wait to do this year and how much they’ll mean to me

10 Small Businesses I’m Supporting This Year

10 of my favourite small businesses that I’d love you to support and follow from home decor and delicious food to amazingly chic accessories

5 Bodysuit Brands You Need in Your Wardrobe

5 of my favourite bodysuit brands that create luxurious basics versatile enough for every occasion no matter your budget

How to Confidently Mix Metals When Styling Jewellery

3 ways to confidently mix metals when you’re styling your jewellery and a look into the most worn pieces in my jewellery box for 2021

My 9 Most Frequently Asked Questions – Version 2.0

It’s been a while since I updated my blog FAQ so here we are with the 9 most commonly asked questions from my latest Q&A

What 9 Years of Blogging Has Taught Me

A deep dive into the things I wish I knew when my hobby became my career and I was thrown into the realm of the self employed blogger

50 Cardigans to Discover This Spring for Every Budget

If you’re looking for the perfect cardigan to add to your wardrobe for 2021 then here’s a huge round up of the best styles

The One Million Instagram Milestone – A Thank You!

A million thank you’s will never be enough but here’s a little something from the heart about the milestone we reached on Instagram recently

How to Still Look Stylish When it’s Cold Outside

When the weather turns cold and grey outside that doesn’t mean you can’t look and feel stylish – here’s how!

How to Make Ruffles Wearable for Spring 2021

A deep dive into how the spring 2021 trend of ruffles can be interpreted for everyday wear all the way through to special occasion pieces

The Style & Beauty Diaries: January 2021

It’s a new year and that means kicking off the monthly style and beauty diaries for a 3rd year to celebrate the highs as we should

How to Protect Your Mental Health On Social Media

A look at how to protect your mental health online while enjoying all that social media affords us, especially over the last 12 months

25 Ways to Add Linen into Your Spring Wardrobe

Spring may still be a little while away but I can still dream of being able to wear linen every single day and here are the pieces I love

The Best Affordable Cold Weather Skincare for Dry Skin

A closer look at one of my favourite beauty and skincare brands that is perfect for anyone with dryer skin who lusts after a radiant glow

How to Wear & Style The Grandad Vest Trend

A look into how to wear the Grandad vest trend from winter into spring as well as how to style any new trend with confidence

Is There Really Space for More Blogs in 2021?

If you’ve been thinking about creating a blog and you’re having second thoughts – here’s a few things to take into account before diving in

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