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Inthefrow

Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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Inthefrow

About

“FROW/F-Row/Front Row”

With a PHD in fashion, a best-selling fashion book, “The New Fashion Rules,” and ambassadorships with Bvlgari, Dyson Hair and Armani Beauty, Victoria is the lady behind the multi award-winning fashion, travel and beauty blog, Inthefrow.

Victoria established Inthefrow in late 2012 during the completion of her Fashion PhD and career as a Fashion Marketing Lecturer at the University of Manchester. Within its first six months, Inthefrow won the Company Magazine Best Newcomer Blog Award, and the year later, the award for Best Established Blog. In 2016 and 2017, Victoria was also nominated for a Glamour Woman of the Year Award and won Best UK Fashion Blog in the Vuelio Blog Awards for three years consecutively including Vuelio Best UK Blog 2018. In 2021, her blog is still measured as one of the most influential blogging websites in the UK and listed as the top rated Fashion Blog in the UK. Inthefrow as a collective set of social channels, now has a follower reach of over 2.6 Million and her debut fashion book “The New Fashion Rules,” published by Harper Collins in 2018, became a #1 fashion best-seller, reaching as high as #8 in the Amazon Book charts. And additionally in 2018, Victoria was a contributing Fashion columnist for Glamour Magazine online.

A career highlight involved signing with L’Oreal Paris as a Beauty Ambassador in 2017 and partaking in the Princes Trust Campaign to champion confidence in Young People and careers. Charity contributions and giving back to those in need is something that Victoria is immensely passionate about, and so over the last five years, Victoria has worked to raise funds for the British Heart Foundation, Unicef, WWF, AgeUK, Duty to Care, the Australian bush fires, Breast Cancer Care and donated a large sum to help the work of the British Red Cross during the Covid-19 pandemic as well as large donations to the Love Land Foundation; committed to showing up for the futures and mental health of Black women and girls in the USA.

Victoria’s passion for her career is what she attributes to her work successes. Since 2012, she has been named as ambassador for a number of global brands, including most recently in 2021, Bvlgari, Dior Makeup, Armani Beauty, Vestiaire Collective, Lumene, St Tropez and Dyson Hair. Other highlights chronologically include, in Autumn/Winter 2017, Victoria became the face of Hugo Boss Watches and Ted Baker. In 2018, Victoria was an ambassador for Vita Liberata, Thomas Sabo, Feel Unique and Armani Beauty as well as continuing her three year ambassadorship with L’Oreal Paris. In February 2018, she launched a collaborative bag collection with premium bag retailer, Strathberry which became a sell-out success overnight. In June 2019, Victoria launched a travel beauty kit with Feelunique and sold out to thousands of sales. In October 2020, Victoria designed her own sustainable and recycled silver Jewellery collection with premium retailer Edge of Ember, to another enormous sell out success, and is working on a second collection for July 2021. And moving forward to May 2021, the launch of a four piece range of Wool tailored dresses and blazers designed alongside British-Made Premium retailer Holland Cooper, to another enormous success story. She will be launching her second collection in Autumn 2021. Yet since the blog has been developed, Victoria has additionally worked on projects with a large number of established fashion and beauty brands including Dior, Louis Vuitton, Fendi, Tods, Coach, Jimmy Choo, Valentino Beauty, Versace, Viktor and Rolf, La Mer, Net-a-Porter, Nars and Selfridges to name a select few.

Victoria’s engagement and wedding in August 2019 was shared online with millions of people, leading Victoria to grace the front cover of Conde Nast’s Brides Magazine as well as luxury publication, Mine Magazine. See the Press page for more magazine covers and journalistic features. But since buying her first home with new husband Alex in mid 2019, Victoria’s attention has moved into interiors too, launching a home Instagram account @frowhome whilst vlogging her daily life and renovations for her Youtube channel.

For more, you can always find Victoria on her Instagram @inthefrow.

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