About
“FROW/F-Row/Front Row”
With a PHD in fashion, a best-selling fashion book, “The New Fashion Rules,” and ambassadorships with Bvlgari, Dyson Beauty and Armani Beauty, Victoria is the lady behind the multi award-winning fashion, travel and beauty blog, Inthefrow.
Victoria established Inthefrow in late 2012 during the completion of her Fashion PhD and career as a Fashion Marketing Lecturer at the University of Manchester. Within its first six months, Inthefrow won the Company Magazine Best Newcomer Blog Award, and the year later, the award for Best Established Blog. In 2016 and 2017, Victoria was also nominated for a Glamour Woman of the Year Award and won Best UK Fashion Blog in the Vuelio Blog Awards for six years consecutively including Vuelio Best UK Blog 2018. In 2024, her blog is still measured as one of the most influential blogging websites in the UK and listed as the top rated Fashion Blog in the UK. Inthefrow as a collective set of social channels, now has a follower reach of over 2.6 Million and her debut fashion book “The New Fashion Rules,” published by Harper Collins in 2018, became a #1 fashion best-seller, reaching as high as #8 in the Amazon Book charts.
A career highlight involved signing with L’Oreal Paris as a Beauty Ambassador in 2017 and partaking in the Princes Trust Campaign to champion confidence in Young People and careers. Charity contributions and giving back to those in need is something that Victoria is immensely passionate about, and so over the last 12 years, Victoria has worked to raise funds for the British Heart Foundation, Unicef, WWF, AgeUK, Duty to Care, the Australian bush fires, Breast Cancer Care and donated a large sum to help the work of the British Red Cross during the Covid-19 pandemic as well as large donations to the Love Land Foundation; committed to showing up for the futures and mental health of Black women and girls in the USA.
Victoria’s engagement and wedding in August 2019 was shared online with millions of people, leading Victoria to grace the front cover of Conde Nast’s Brides Magazine as well as luxury publication, Mine Magazine. See the Press page for more magazine covers and journalistic features. But since buying her first home with new husband Alex in mid 2019, Victoria’s attention has moved into interiors too, launching a home Instagram account @frowhome whilst vlogging her daily life and renovations for her Youtube channel.
For more, you can always find Victoria on her Instagram @victoria.
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Dyson Beauty Giveaway –
Instagram @victoria
How to Enter
Please head to Instagram.com/victoria for details on how to enter the Dyson Beauty giveaway. To qualify for entry into the giveaway please ensure all directions contained on the giveaway upload (Numbered 1-3) are completed. The giveaway is open to entrants in the UK & Ireland and persons of all ages.
Giveaway Details
The giveaway opens on 4th December 2024 at 7pm GMT and will close on the 22nd December 2024 at 5pm GMT. The winner will be selected at random and notified on the 22nd December 2024 at 7pm GMT. The winners name and region will be added to the post upon closing of the giveaway. The winner will be contacted directly via Instagram from Instagram.com/victoria as well as being tagged in the updated caption. The winner announcement will ONLY be contacted in the above manner and will not be contacted by any other accounts/persons. Please be mindful of spam accounts and direct messages from any other social pages.
Giveaway Prizes
Qualifying entrants will be placed into a random drawing to win 1x Dyson AirWrap in Strawberry Bronze/Pink and 1x Dyson AirStrait in Strawberry Bronze/Pink only.
This contest is not endorsed, sponsored or affiliated with Instagram.
