With a PHD in fashion, a best-selling fashion book, “The New Fashion Rules,” an ambassadorship with L’Oréal Paris and a fashion column for Glamour Magazine, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.
Victoria established Inthefrow in late 2012 during the completion of her Fashion PhD and career as a Fashion Marketing Lecturer at the University of Manchester. Covering a variety of topics including Fashion, Beauty, Lifestyle and Travel, Inthefrow aims to offer its readers the latest on the subjects they enjoy the most. Within its first six months, Inthefrow won the Company Magazine Best Newcomer Blog Award, and the year later, the award for Best Established Blog. In 2016 and 2017, Victoria was also nominated for a Glamour Woman of the Year Award and won Best UK Fashion Blog in the Vuelio Blog Awards for three years consecutively. In 2018, her blog was measured as one of the most influential blogging websites in the UK and won the award for the Vuelio Best UK Blog 2018. Inthefrow as a collective set of social channels, now has a follower reach of over 1.89 Million and her debut fashion book “The New Fashion Rules,” published by Harper Collins in 2018, became a fashion best-seller, reaching as high as #8 in the Amazon charts. And additionally in 2018, she became a contributing Fashion columnist for Glamour Magazine online.
A huge career highlight involves signing with L’Oreal Paris as a Beauty Ambassador in 2017 and starring in the Princes Trust Campaign to champion confidence in Young People and careers; and in 2017 Victoria also became an ambassador for the huge beauty retailer, Feelunique. Since then, Victoria has been named as an ambassador for Vita Liberata, Thomas Sabo and Armani Beauty as well as continuing her work with L’Oreal Paris and Feelunique for consecutive years. In February 2018, she launched a collaborative bag collection with Strathberry which became a sell-out success overnight. Furthermore, Autumn/Winter 2017 saw her become a face of Hugo Boss Watches and Ted Baker. Yet since the blog has been developed, Victoria has worked on projects with a large number of established fashion and beauty brands including Burberry, Dior, Hugo Boss, Guerlain, Giorgio Armani, Emporio Armani, Balmain Eyewear, Bvlgari, Givenchy Beauty, Coach, MCM, Viktor and Rolf, Net-a-Porter, Luisa Via Roma, Paige, Ted Baker, Maje, Vestiaire Collective, ghd, Thomas Sabo, Monica Vinader, Tiffany, Nike, Charlotte Tilbury, Folli Follie, Dyson Hair, HP, Google, Olympus, Erborian, Clarins, SK-II, ASOS, Topshop, Nars, Selfridges, Farfetch and Reiss.
Victoria’s hair colour was initially her recognisable trait, yet her defining characteristic would be her enthusiasm and passion for her brand. Her love for premium travel, beauty, food and fashion are all apparent within her writing, as she aims to create a hub for those who aspire and hope to be inspired.