With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.
Victoria established Inthefrow in late 2012 during the completion of her Fashion PhD and career as a Fashion Marketing Lecturer at the University of Manchester. Covering a variety of topics including Fashion, Beauty, Lifestyle, Travel and Food, Inthefrow aims to offer it’s readers the latest on the subjects they enjoy the most. Within it’s first six months, Inthefrow won the Company Magazine Best Newcomer Blog Award, and the year later, the award for Best Established Blog. In 2016, Victoria was also nominated for a Glamour Woman of the Year Award and won Best UK Fashion Blog in the Vuelio Blog Awards. Her Blog was also measured as one of the most influential blogging websites in the UK. Inthefrow as a collective set of social channels, now has a follower reach of over 1.62 Million.
Over the four years that the blog has been developed, Victoria has worked with a huge number of established fashion and beauty brands, including Burberry, Dior, Guerlain, Giorgio Armani, Coach, MCM, Viktor and Rolf, Maje, L’Oreal Paris, Olympus, HP, Vauxhall, Clarins, SK-II, ASOS, Topshop, Nars, Vestiaire Collective, Net-A-Porter, Selfridges, Farfetch, Monnier Freres, Ted Baker, LuisaViaRoma, Revolve Clothing and Reiss.
Victoria’s hair colour was initially her recognisable trait, yet her defining characteristic would be her enthusiasm and passion for her brand. Her love for premium travel, beauty, food and fashion are all apparent within her writing, as she aims to create a hub for those who aspire and hope to be inspired.
Catch up with her latest hauls over on her Youtube channel, her newest styles and reviews right here, or see what she got up to today on Instagram, Facebook, Twitter, Pinterest and Snapchat as Inthefrow.