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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

About

“FROW/F-Row/Front Row”

With a PHD in fashion, a best-selling fashion book, “The New Fashion Rules,” and ambassadorships with Dyson Beauty, Jimmy Choo, Clé de Peau Beauté and Armani Beauty, Victoria is the lady behind the multi award-winning fashion, travel and beauty blog, Inthefrow.

Victoria established Inthefrow in late 2012 during the completion of her Fashion PhD and career as a Fashion Marketing Lecturer at the University of Manchester. Within its first six months, Inthefrow won the Company Magazine Best Newcomer Blog Award, and the year later, the award for Best Established Blog. In 2016 and 2017, Victoria was also nominated for a Glamour Woman of the Year Award and won Best UK Fashion Blog in the Vuelio Blog Awards for six years consecutively including Vuelio Best UK Blog 2018. In 2025, her blog is still measured as one of the most influential blogging websites in the UK and listed as the top rated Fashion Blog in the UK. Inthefrow as a collective set of social channels, now has a follower reach of over 2.6 Million and her debut fashion book “The New Fashion Rules,” published by Harper Collins in 2018, became a #1 fashion best-seller, reaching as high as #8 in the Amazon Book charts.

Charity contributions and giving back to those in need is something that Victoria is immensely passionate about, and so over the last 12 years, Victoria has worked to raise funds for the British Heart Foundation, Unicef, WWF, AgeUK, Duty to Care, the Australian bush fires, Breast Cancer Care and donated a large sum to help the work of the British Red Cross during the Covid-19 pandemic, as well as large donations to the Love Land Foundation; committed to showing up for the futures and mental health of Black women and girls in the USA.

Victoria’s engagement and wedding in August 2019 was shared online with millions of people, leading Victoria to grace the front cover of Condé Nasts Brides Magazine as well as luxury publication, Mine Magazine. See the Press page for more magazine covers and journalistic features. Since buying her first home with new husband Alex in mid 2019, Victoria’s attention has also moved into interiors, launching a home Instagram account @frowhome whilst vlogging her daily life and renovations for her Youtube channel.

For more, you can always find Victoria on her Instagram @victoria.

 

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