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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion

Winter Warmer Gifts for Cosy Homebodies

If you’re searching high and low for the ideal homebody gift that screams cosy winter warmer the best picks are right here

Little Luxury Gifts for Designer Fashion Lovers

Got a designer brand lover in your life but don’t know what to put in their stocking? We’ve got you covered with a host of little luxuries

The Best Edge of Ember Black Friday Discounts

Discover the best of the Edge of Ember Black Friday discounts with up to 30% off the brands sustainable collections live now

8 Festive Party Dresses & Discount Codes

It’s party season and that means tracking down that special number that’s festive enough for any occasion this Christmas

What’s New This Week – Hot on the High Street

All our favourite high street retailers have launched their autumn winter collections but which pieces do you need in your closet?

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

Get The Look – The Ballet Shoe

Party season is just around the corner and our feet could not be more thankful for the newest flat shoe trend; the iconic ballet pump

What’s Hot This Week – New In Autumn Fashion

It’s knitwear season, it’s layering season, it’s coat season – perhaps the best season of all. Here’s what new in this autumn

Victoria Magrath x Holland Cooper AW23

Introducing the sign up for the sixth collaborative collection – Victoria x Holland Cooper autumn winter 2023

Get The Look – The Chunky Loafer

The new season trends are already making an impact and the chunky loafer is back with a twist from our favourite brands

What’s Hot This Week – The Best High Street Dupes

There are some looks sticking around from summer but just because they’re transitional doesn’t mean you shouldn’t opt for dupes

4 Classic Autumn Winter Trends to Buy Early

Just because it’s not officially Autumn doesn’t mean the weather isn’t perfect to wishlist some new season trends now

The Best of the Reformation Summer Sale

It’s that time of year – the summer sale is now on at The Reformation and we’ve collated the best pieces available for a limited time

4 Runway Shows Not to Miss this Season

Fashion weeks are always memorable with some of the most established brands on the runway but there’s 4 this season not to be missed

What’s Hot This Week – New on The High Street

Some of our favourite high street stores currently have amazing dupes for trending luxury labels and we’ve put together 10 of the best

5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

Get The Look – The Tenniscore Fashion Trend

With Wimbledon in full swing it only feels right to dive into the Tenniscore trend from some of our most loved sports chic brands

The Best Luxury Accessories for your AirPods

Tech accessories don’t have to be boring and if you’re a fashion lover then there’s a whole host of luxury brands launching tech must haves

How to add a Little Barbie to Your Wardrobe

No talk of summer trends would be complete without a nod to Margot Robbie and Barbie girl style 101 this year – here’s how

3 Vacation Collaborations you Need to Know About

Nothing feels more exciting than bagging a piece of a limited edition capsule collection from some of your favourite brands

What’s Hot This Summer – Lavender Dreams

It may not be the Pantone colour of the year but lavender and lilac are viral this summer and here’s which brands are leaning into the trend

Get The Look – The Denim Midi Skirt

The piece of the summer is the denim midi skirt and that makes it a must have for any trend setter or followers wardrobe this season

Discover 5 of The Best Summer Holiday Collections

Summer always blesses us with some of the best limited edition collections from our favourite brands and these 5 are certainly set to sell out

What’s Hot This Week – Ten Trending Summer Picks

Summer is just around the corner and that means sunshine, vacations and all the trending fashion that we adore

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