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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Beauty

Discover Viktor & Rolf Fragrances this Christmas featuring Me!

Discover a sneak peek behind the scenes of the filming of Viktor & Rolf’s Holiday commercials featuring their biggest fan – me!

20 Christmas Advent Calendars for Beauty Lovers 2022

Discover the ultimate round up and top 20 of beauty advent calendars for Holiday and Christmas 2022 before they’re gone

New Beauty, Makeup & Fragrance Launches Not to be Missed

Don’t miss these new beauty, haircare, makeup & fragrance launches that are flying off the shelves this summer

4 Reasons to Visit The New Flannels Store in Liverpool

If you’re thinking about a trip to Liverpool then there’s never been a better time because the new Flannels store is now open – a must visit

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

What to Pack for a St.Tropez Summer Break

If you’re heading for a 2 or 3 night sunshine break this summer and wondering what to pack then take a look at my own St. Tropez looks

3 Radiant Foundations for Normal to Dry Skin

If you’re looking to try out a new foundation for the summer and have normal to dry skin maybe my 3 current favourites might win your favour

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

4 Holy Grail Products for Dramatic Bushy Brows

Looking to perfect your brow routine? Here are the products I can’t live without when it comes to my bold brow style

Vacation Look Inspiration for A Luxury Sunshine Break

Heading off for some sunshine soon? Look no further for some vacation look inspo filled with luxurious linens and stand out swimwear

My Red Carpet & Special Occasion Beauty Must Haves

When it comes to those rare special occasions there are a few beauty products I love and can’t do without for those red carpet moments

The Top 5 Looks From Paris & Milan

There were so many trends, pieces and look from fashion month that I fell head over heels for but which ones will you be seeing again?

The Chunky Boot That’s Here to Stay For Spring

Are some of last seasons trends here to stay? Look towards footwear for your biggest hints like the iconic chunky boot from Bottega Veneta

What I’ll Be Wearing for Milan & Paris This Season

It’s that time of the year yet again and that means a look at what’s new in and on my fashion month lust list

The Newest Kiehl’s Launch & an Exclusive Discount

Kiehl’s have just added the Midnight Recovery Cloud Cream Moisturiser to their best-selling night time skincare routine

A Must Have Dupe for Those Sell Out Sparkly Boots

Have you been searching for a great dupe for THOSE sell out disco boots? Look no further than this weeks Inthefrow article

Where to Find Must Have Accessories for Spring Summer

Searching for your newest wardrobe addition for the spring summer season? Look no further than this weeks on trend round up

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

My Top 5 Beauty Favourites for Radiant Glowing Skin

A closer look at the top 5 beauty products currently in my makeup bag that add glow, radiance and luminosity to my skin

The Must Have Hair Styling Gifts This Festive Season

Looking for the most luxurious gift to give to any beauty lover this season? Look no further than the limited edition stylers from Dyson Hair

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

The Style & Beauty Diaries: September 2021

September has flown by and I’m so excited for Autumn but that doesn’t mean we can’t take a moment to celebrate how wonderful last month was

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