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Inthefrow

Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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Why Decorating Our Home for Christmas Means so Much

A closer look at some of our most special Christmas decor and why decorating our home for the Holidays means so much for me

How to Protect Your Space This Festive Season

Heading home this Christmas but worried about protecting your space? You’re not the only one feeling that way this year

How I Redesigned My Dream Walk in Closet

After over 2 years at Frowhome my dream walk in closet is finally complete with the help of a few finishing touches and even new windows

Learning Just How Important 5 Minutes Can Be

It can take 60 days to form a habit but what if that habit only needs 5 minutes of your day? Learning the importance of small steps

My Thoughts on Having a Child Free Future

A very honest and personal chat about the possibility of being child free and the impact of sharing such a taboo topic

What The First Year of Dog Life Has Taught Us

Happy 1st Birthday Boe – here’s all the things you’ve taught us over the last year and why you’re truly our best friend

Why I’m Exploring The Power of a Positive Mindset

If this last year has taught me anything it’s that the power of positivity and manifestation are so much stronger than I ever knew

How I’m Redesigning My Dream Walk in Closet After 2 Years

A closer look at my dream walk in closet and what changes I’m making after almost 2 years to make the space more inviting

So That Was The First Half of 2021…

A chatty catch up as we sail past the half way mark of 2021 to chat all things life, work and everything in-between

Why It’s Okay to be The Things We’re Taught Not to be

Perhaps the important traits in life aren’t always strength and determination, what if they’re actually softness and comfort?

Inthefrow x Holland Cooper: The Spring Summer ’21 Collection is Live!

Yes you read that right – Inthefrow x Holland Cooper Spring Summer ’21 capsule collection is now live and available for purchase!

The Importance of Finding Joy in The Small Things

A little something I felt compelled to share about the importance of the small things and finding joy offline when you need it most

The Frowhome 2 Year Update: Our Favourite Spaces

It’s almost 2 years since we moved into Frowhome and there are most certainly some spaces in our home we love from every angle

How To: The Perfect Indulgent Self Care Evening

Fancy a perfect pamper evening with some sumptuous products? Here are my holy grails and new favourites that curate my indulgent me time

A Look Back at The Last Year of Lockdowns

As they say what a difference a year can make but what differences has this last one made where it really counts?

30 Wedding Guest Looks for All Budgets

If you’re looking for the perfect wedding guest outfit and you don’t know where to start then here’s 30 looks for all budgets and styles

5 New Puppy Tips You Actually Need to Hear

Are you a new pup parent and you’re also wondering why you might have the only dog in the world who doesn’t like walks? Then keep reading…

30 Alternative Wedding Outfits for Non Traditional Brides

Not the big white wedding dress type? No problem! Here’s 30 alternative outfits for the bride who wants to be fashion forward on the big day

5 Things I’m Looking Forward to in 2021

With so much hope in the air for spring and summer here are 5 things I can’t wait to do this year and how much they’ll mean to me

10 Small Businesses I’m Supporting This Year

10 of my favourite small businesses that I’d love you to support and follow from home decor and delicious food to amazingly chic accessories

My 9 Most Frequently Asked Questions – Version 2.0

It’s been a while since I updated my blog FAQ so here we are with the 9 most commonly asked questions from my latest Q&A

The One Million Instagram Milestone – A Thank You!

A million thank you’s will never be enough but here’s a little something from the heart about the milestone we reached on Instagram recently

How to Protect Your Mental Health On Social Media

A look at how to protect your mental health online while enjoying all that social media affords us, especially over the last 12 months

Is There Really Space for More Blogs in 2021?

If you’ve been thinking about creating a blog and you’re having second thoughts – here’s a few things to take into account before diving in

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