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Inthefrow

Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

4 Holy Grail Products for Dramatic Bushy Brows

Looking to perfect your brow routine? Here are the products I can’t live without when it comes to my bold brow style

Vacation Look Inspiration for A Luxury Sunshine Break

Heading off for some sunshine soon? Look no further for some vacation look inspo filled with luxurious linens and stand out swimwear

What Does Success Really Mean?

A recent interview got me thinking about success – what is it, what does it really mean and is it actually completely unique to us all?

The Top Trends to be Seen In This Season

Looking for a little inspo on what to add to your closet? Here are 5 trends you won’t be able to escape and neither will you want to

The Only Colour You Need in Your Wardrobe This Spring

If there’s only one colour you need to add to your wardrobe this Spring then make sure it’s hot magenta bubblegum pink

The New Fashion Rules for 2022 & Beyond

With fashion month upon us join me for an exploration of my fashion goals, hopes and dreams for 2022 and beyond

The New Year Dilemma

Feeling overwhelmed by the new year new you rhetoric? Join me in switching things up and making 2022 whatever you’d like it to be

Christmas & New Year’s Eve Looks for Every Budget

Looking for a last minute festive party look and in need of some inspiration? Then look no further than my annual Christmas & NYE round up

What’s New On My Bvlgari Wishlist This Season

Want to know what’s new and upcoming by Bvlgari this festive season? Look no further than my favourite luxury styles perfect for gifting

Why This Christmas Feels Like The Season of More

This year it truly feels like the season for more but what does that mean for the Holidays and Christmas 2021

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

Paris Fashion Week: Christian Dior Spring Summer RTW ’22

Discover my favourite looks from the Christian Dior Spring Summer Ready to Wear ’22 show as well as my own current season style

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

25 of The Best Occasion Dresses for Party Season

Wedding party season is late this year so choose versatile occasion wear that transitions easily into a festive party look

The Best New Pieces in my Late Summer Wardrobe

A closer look into the new in pieces in my late Summer wardrobe and what I wore to the Venice Film Festival 2021

What’s Hot in Beauty: NARS Orgasm on The Beach

Discover the newest limited edition NARS summer launch that you’ll want to get your hands on before it’s gone – Orgasm on The Beach

Summer Styling: How to Style Your Favourite Swimwear

Go behind the scenes of my latest Edge of Ember Photoshoot and discover how to style your favourite summer swimwear

How to Still Look Stylish When it’s Cold Outside

When the weather turns cold and grey outside that doesn’t mean you can’t look and feel stylish – here’s how!

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

5 Coat Styles to Add to Your Closet This Autumn

It can’t be autumn on Inthefrow.com without talking all things coats, blazers and jackets so here’s the cream of the crop for all budgets

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