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Inthefrow

With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.

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Fashion Week
But Make it Digital

I've often wrote about how the fashion weeks we so enjoy visiting and being a part of are changing in front of our eyes and nothing is more different than the fashion weeks we'll see this coming season. Even without the impact of Covid, I've already felt that a new way of defining our fashion was approaching and now with the impact of 6 months most of us could never have imagined, the fashion world is forever changed.

In December 2019 I wrote a blog all about fashion month as we know it, titled 'Is it time for change?' and a few weeks ago at the beginning of May I wrote about how the influencer industry (in particular those of us with a love of fashion) is adapting accordingly and would be altered. The response from both was so enlightening and showed me that actually, until the fashion we see on the runway starts to influence the clothing we buy from our favourite trend retailers, the highlight of the shows can sometimes be the street style looks and real life styling outside the shows. 

No matter if you've been a guest at shows before or are newly interested in seeing where and what your high street trends will evolve from, this season is going to be unlike any other - Haute Couture and Paris Fashion Week are going digital and we can all get involved around the globe!

This blog post contains no affiliate links. 
The featured look was a kind PR loan.
Read the disclaimer about affiliate links & PR gifting here

I have such a love hate relationship with fashion weeks and I feel I've often been vocal about the way in which I've approached them - successfully or not. I love feeling inspired, creating fashion based content and seeing what some of the most creative individuals have brought to life become the trends we will soon adore. I also set out with the best of intentions to be organised in every which way possible but quite often half way through, I feel exhausted after accepting too many invitations and/or too much travel and that's the aspect I hate. It's a great problem to have I'm fully aware but I never seem to learn my lesson as poor Rebecca can attest to, as she tries to juggle every city itinerary, travel plans and numerous hotel bookings. This season however (which Rebecca is not so secretly thrilled about ha!) I'll be able to watch all the shows safely from home, share my favourite looks online and not have the guilty feeling I dwell on, that I haven't said yes to enough invites or that I've said yes to too many invites. Shows beamed directly to my phone or laptop while I make notes of my trend predictions, pieces I hope to wear myself and surmise what these new virtual runways will look like come September. I asked in December if it was time for change; I just didn't know the change would look like this!

My Haute Couture Virtual Schedule

Christian Dior - Monday 6th July @ 1:30pm 

Ralph & Russo - Monday 6th July @ 4:00pm 

Gimabattista Valli - Monday 6th July @ 6:30pm 

Chanel - Tuesday 7th July @ 11:00am 

Maison Margiela - Wednesday 8th July @ 9:00am 

Elie Saab - Wednesday 8th July @ 11:30am

Viktor & Rolf - Wednesday 8th July @ 3:00pm 

Valentino - Wednesday 9th July @ 5:00pm 

*all shows are noted as UK timings but may be able to be replayed at later times.

My PFW Virtual Schedule

JW Anderson - Thursday 9th July @ 12:00pm 

Louis Vuitton - Friday 10th July @ 1:30pm 

Isabel Marant - Saturday 11th July @ 4:30pm 

Loewe - Sunday 12th July @ 11:00am

Hermes - Sunday 12th July @ 7:00pm

Lanvin - Monday 13th July @ 9:00am

& possibly more!

(Balenciaga, Giorgio Armani & more have omitted shows this season)

*all shows are noted as UK timings but may be able to be replayed at later times.

Will you be setting aside any time to watch some shows live this July? And if so which ones do you feel you definitely won't want to miss? I'm so looking forward to seeing the designs in much more detail than you gain in the hasty excitement of attending a show physically and also having the ability to rewatch it so soon afterwards. I feel it'll give us a chance to truly appreciate, faster than ever, the collections as a whole. Let me know if you'll be tuning in below!

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