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Inthefrow

Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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Why Decorating Our Home for Christmas Means so Much

A closer look at some of our most special Christmas decor and why decorating our home for the Holidays means so much for me

Christmas & New Year’s Eve Looks for Every Budget

Looking for a last minute festive party look and in need of some inspiration? Then look no further than my annual Christmas & NYE round up

Latest Video

KIM K'S SKIMS, BILLIE EILISHS DRESS AND MORE FASHION NEWS

How to Protect Your Space This Festive Season

Heading home this Christmas but worried about protecting your space? You’re not the only one feeling that way this year

How I Redesigned My Dream Walk in Closet

After over 2 years at Frowhome my dream walk in closet is finally complete with the help of a few finishing touches and even new windows

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

4 Must Have Christmas Day Party Looks

If you’re planning your Christmas Day look for this year then look no further than these 4 styles and their perfect accessories

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The Most Stylish Christmas Gifts for Winter Fashion Lovers

If you’re looking to treat yourself or a loved one to a stylish gift then Holland Cooper have some luxury pieces to add to your Xmas list

Discover The Up to 25% off Edge of Ember Black Friday Sale

Want to add a little something special to your wishlist this year? Look no further than the only sale that Edge of Ember will do this year!

My Top 5 Beauty Favourites for Radiant Glowing Skin

A closer look at the top 5 beauty products currently in my makeup bag that add glow, radiance and luminosity to my skin

What’s New On My Bvlgari Wishlist This Season

Want to know what’s new and upcoming by Bvlgari this festive season? Look no further than my favourite luxury styles perfect for gifting

Why This Christmas Feels Like The Season of More

This year it truly feels like the season for more but what does that mean for the Holidays and Christmas 2021

The Must Have Hair Styling Gifts This Festive Season

Looking for the most luxurious gift to give to any beauty lover this season? Look no further than the limited edition stylers from Dyson Hair

Latest Video

WHAT WE GOT FOR CHRISTMAS + WHAT I WORE IN DUBAI

Inthefrow x Holland Cooper: A Christmas Surprise!

I’ve got a little Christmas surprise to reveal and I’m so excited to share this stylish, festive and super secret piece with you!

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

The Most Popular Boot Trends You Need This Season

4 Places to Discover Pre Owned Luxury & Designer Pieces

4 of my favourite places to browse, lust over and shop for pre owned, pre loved, designer and luxury pieces online

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

Latest Video

CHRISTMAS SHOPPING IN LONDON, OPERA DATE AND £10K CHARITY DONATIONS VLOGMAS

How Your Luxury Bvlgari Handbag is Really Created

Discover a behind the scenes look into the Bvlgari workshop in Florence to see exactly how your luxury handbag is brought to life

4 Ways to Style Your Favourite Florals for Cold Weather

Want to take your floral favourites into the cooler months too? Here’s 4 versatile ways to style them for autumn winter

25 Statement Knits to Lust Over for Autumn Winter

Are you a knitwear addict like me? Then look no further – 25 incredible statement knits for every budget and style this season

Latest Video

I NEED TO MAKE THESE BIG CHANGES NEXT YEAR VLOGMAS

How I’m Trying to Recognise My Own Feelings

Sometimes life feels heavy and cloudy and although I know it’s just a matter of time before feeling better, it can still feel a lot

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

Paris Fashion Week: Christian Dior Spring Summer RTW ’22

Discover my favourite looks from the Christian Dior Spring Summer Ready to Wear ’22 show as well as my own current season style

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

The Style & Beauty Diaries: September 2021

September has flown by and I’m so excited for Autumn but that doesn’t mean we can’t take a moment to celebrate how wonderful last month was

25 of The Best Occasion Dresses for Party Season

Wedding party season is late this year so choose versatile occasion wear that transitions easily into a festive party look

How I Protect my Colour Treated Platinum Hair

Keeping your hair feeling and looking salon fresh once you leave your stylist isn’t easy but here’s how I look after my colour treated hair

Latest Video

EXTRA CHRISTMAS DECORATIONS HOUSE TOUR AND THE INSANE ADVENT CALENDAR VLOGMAS

Learning Just How Important 5 Minutes Can Be

It can take 60 days to form a habit but what if that habit only needs 5 minutes of your day? Learning the importance of small steps

The Best New Pieces in my Late Summer Wardrobe

A closer look into the new in pieces in my late Summer wardrobe and what I wore to the Venice Film Festival 2021

My Thoughts on Having a Child Free Future

A very honest and personal chat about the possibility of being child free and the impact of sharing such a taboo topic

Saying Hello to a Slower Way of Life

After a heavy year and a chance to experience a slower pace of life is the return to normality really one we want?

Latest Video

What Ive Bought everyone for Christmas Unboxing | Inthefrow Vlogmas

25 Autumnal Biker Jackets for All Budgets

The Biker Jacket is back with a bang this year and if you’re thinking of investing in one this Autumn then here’s 25 to choose from

The Style & Beauty Diaries: August 2021

Come celebrate August together with me and look back over achievements, joy and all things style on Inthefrow

Inthefrow x Holland Cooper: AW21 Sneak Peek

You read that right – Inthefrow x Holland Cooper AW21 will be launching very soon and you can see the first sketches of the collection here!

The Pros & Cons of Working With Your Partner

Considering working together with your partner? There’s some pros and cons to this unique partnership you might want to know

What’s New From Bvlgari: The Serpenti Maxi Cabachon

A look at the newest release from Bvlgari and what makes this the reimagined Serpenti Maxi Cabachon so special

25 On Trend Shirts for Your Late Summer Closet

If you don’t yet have the perfect shirt in your closet, now is the time to add one of the most versatile pieces you’ll ever own

What The First Year of Dog Life Has Taught Us

Happy 1st Birthday Boe – here’s all the things you’ve taught us over the last year and why you’re truly our best friend

Why I’m Learning to be Kinder to Myself

Sometimes we realise that the love and care offer to the people in our lives should be given to ourselves just as readily

My Top Tips for The Perfect Tanning Routine

If you’re a complete beginner to searching for the glow or even if you’ve been tanning for years, here are my top tips for the perfect tan

My Weekend Must Haves for a Summer Staycation

After a travel hiatus and so much time at home the time has come to learn how to pack for summer staycations again but what do we really need?

Why I’m Exploring The Power of a Positive Mindset

If this last year has taught me anything it’s that the power of positivity and manifestation are so much stronger than I ever knew

The Style & Beauty Diaries: July 2021

I may well be out of office but I’m still taking time to celebrate the last month of achievements, events and joy like always!

5 Poolside Trends That are Huge for 2021 Holidays

Whether you’re going to be heading to paradise or indulging in a staycation there’s 5 poolside trends you need to be styling this summer

How I’m Redesigning My Dream Walk in Closet After 2 Years

A closer look at my dream walk in closet and what changes I’m making after almost 2 years to make the space more inviting

So That Was The First Half of 2021…

A chatty catch up as we sail past the half way mark of 2021 to chat all things life, work and everything in-between

Summer Styling: Take Your Look from Day to Night

If you’re looking for some simple tips to take your summer style from day to night then look no further than these four I swear by

What’s Hot in Beauty: NARS Orgasm on The Beach

Discover the newest limited edition NARS summer launch that you’ll want to get your hands on before it’s gone – Orgasm on The Beach

Introducing Inthefrow x Edge of Ember: The Paradise Collection

I’m so thrilled to introduce my second collaboration with the wonderful Edge of Ember team – The Paradise Collection!

How to Use the Supersonic Dyson Flyaway Attachment

Always wanted to achieve the perfect, smooth, sleek blow dry at home? Then you’ll love the new Dyson Flyaway Attachment for the Supersonic

Summer Styling: Simple Ways to Wear Monochrome

Have you seen the monochrome trend around this summer and you’re not sure how if it’s for you? Here’s how to embrace simple tonal looks

Summer Styling: How to Style Your Favourite Swimwear

Go behind the scenes of my latest Edge of Ember Photoshoot and discover how to style your favourite summer swimwear

Get The Look for Less: Bottega Veneta

Want to invest in a Bottega Veneta piece without the sky high price tag? Discover the trending dupes that are selling fast this season

The Style & Beauty Diaries: June 2021

It’s finally and officially summer meaning that the Style & Beauty Diaries is embracing the sunshine and everything that comes with it

The Must Have It Bags of Spring Summer 2021

Looking to invest in a new luxury piece but not sure where to start? Here are 5 of the it bags you’re going to want to snap up this year

5 of the Hottest Denim Styles Trending for 2021

Looking to add some new denim to your wardrobe but don’t know what’s on trend? Look no further for the best from some of my favourite brands

Which Trending Colours to Invest in This Summer Season

If colour scares you and you’re not too sure which ones to even consider then read on for all the trending shades of spring summer ’21

What’s Hot in Beauty: Introducing Valentino Makeup

Looking to mix up your beauty bag for the season and don’t know where to start? Dive into the hottest launch this spring – Valentino Makeup

What’s New For Spring from 5 of my Favourite Brands

If you’re also feeling inspired to have a wardrobe refresh here’s what’s new this spring from 5 of my favourite brands

Why Productivity Shouldn’t Look The Same for Everyone

Ever thought you might not be as productive as you’d like to be? Maybe the idea of productivity isn’t as defined as we like to think it is

Celebrating a Date with Dior at Selfridges London

After over a year of no in person fashion events it was finally time to say hello to London and hello to one of my favourite luxury brands

5 Versatile Must Haves for a Spring Wardrobe Refresh

The warmer weather may have arrived but don’t panic you don’t need a whole new wardrobe – just a few key pieces I promise!

Why It’s Okay to be The Things We’re Taught Not to be

Perhaps the important traits in life aren’t always strength and determination, what if they’re actually softness and comfort?

The Style & Beauty Diaries: May 2021

One of the most exciting monthly round ups ever, filled with all the great things, all the new things and so many reasons to celebrate

Inthefrow x Holland Cooper: The Spring Summer ’21 Collection is Live!

Yes you read that right – Inthefrow x Holland Cooper Spring Summer ’21 capsule collection is now live and available for purchase!

Inthefrow x Holland Cooper: The Spring Summer ’21 Collection

A behind the scenes look at shooting the Inthefrow x Holland Cooper Spring Summer ’21 capsule collection launching soon!

The Best New Accessories in my Spring Summer Wardrobe

A deeper look at the new accessories that are taking over my wardrobe this season and some of the best takes on the styles right now

The Importance of Finding Joy in The Small Things

A little something I felt compelled to share about the importance of the small things and finding joy offline when you need it most

Why SPF Is The Most Important Part of Your Skincare Routine

Not using suncream in your daily skincare routine yet? Here’s a few reasons why you should be wearing it without fail

5 Summer Trends You Need in Your Wardrobe

If you’re looking towards summer and the newest trends might have passed you by so far this year – here are my 5 wearable favourites

Why Setting Boundaries Online is So Important

An open and honest chat about why boundaries on social media are so important in the battle to protect our mental health

The Style & Beauty Diaries: April 2021

Happy April – let’s celebrate all things beauty, fashion and lifestyle as well as everything that’s made life better this month!

The Frowhome 2 Year Update: Our Favourite Spaces

It’s almost 2 years since we moved into Frowhome and there are most certainly some spaces in our home we love from every angle

How To: The Perfect Indulgent Self Care Evening

Fancy a perfect pamper evening with some sumptuous products? Here are my holy grails and new favourites that curate my indulgent me time

Which Luxury Fragrance is Right For Your Home?

Have you been looking for the perfect home scenting brand? Look no further than my personal favourite – Dr. Vranjes Firenze

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