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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

Latest Video

DECORATING FOR CHRISTMAS, XMAS PARTY OUTFITS AND LONDON EVENTS

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

The Holland Cooper Gift Guide for Fashion Lovers 2022

If your loved one is a fashion lover and wants something special under the tree then look no further than my Holland Cooper Gift Guide

Discover Viktor & Rolf Fragrances this Christmas featuring Me!

Discover a sneak peek behind the scenes of the filming of Viktor & Rolf’s Holiday commercials featuring their biggest fan – me!

20 Christmas Advent Calendars for Beauty Lovers 2022

Discover the ultimate round up and top 20 of beauty advent calendars for Holiday and Christmas 2022 before they’re gone

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Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

What Ten Years of Inthefrow & The Influencer Industry Has Taught Me

Celebrate a milestone with me as ten years of Inthefrow arrives by looking back on what the past has taught me and what’s to come

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

What’s New In at Theory & a HUGE Discount Code

Discover what’s new at Theory this autumn and save big with an exclusive discount code you won’t find anywhere else

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

Introducing Gaia – Edge of Ember x Victoria Collection No.3

Introducing the third collection of my partnership with sustainable and ethical jewellery brand Edge of Ember – Gaia

Latest Video

IS THIS APPROPRIATE FOR WORK MEETINGS? I think so #Shorts

4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

Learning how to Prioritise Advocating for Yourself

Even if it feels uncomfortable and like a step too far out of your comfort zone, learning to advocate for yourself is a key to success

Discover The Easy to Style Ombre Gradient Trend

If you’re looking for this seasons easy to style trend that’s full of fun and simple to adapt then the ombre trend is for you

15 Trending Pairs of Platform Shoes for Every Budget

The trending shoe of the season is a blast from the past with platform heels and stacked soles making a well deserved return

Why I Don’t Want to Have children & You Don’t Have to Either

I’m a woman and wife in my 30’s and I want to be child free – here’s why you don’t need to be a mother either if you don’t want to

Latest Video

TOO MUCH PINK? Or just enough?! #Shorts

New Beauty, Makeup & Fragrance Launches Not to be Missed

Don’t miss these new beauty, haircare, makeup & fragrance launches that are flying off the shelves this summer

30 Trending Wedding Guest Dresses Under £250

In the height of wedding season it’s very easy to break the bank but if you have a budget to keep to here’s 30 beautiful wedding guest picks

4 Reasons to Visit The New Flannels Store in Liverpool

If you’re thinking about a trip to Liverpool then there’s never been a better time because the new Flannels store is now open – a must visit

Latest Video

WERE LOOKING FOR A NEW HOME - BIG NEWS

This Years Best Designer Collaborations Available Now

2022 is the year of the designer collaboration with so many to choose from but which releases stand out from the crowd this summer?

20 It Bags Set to Sell Out This Summer

Every season there’s a certain group of bags that make the most impact and this season these are the twenty that are set to sell out

The Best Summer Sandals, Slides and Flat Mules

Searching for the perfect beach sandals can be a never ending task but if you want trending, vacation perfect flats – look no further

5 Swimwear Brands You Need in Your Suitcase This Summer

This summer there are 5 swimwear and beachwear brands you need to know and need to add to your vacation wishlist

The Best Designer Tote Bags for Under £1,000

A whole host of the best luxury tote bags for summer 2022 from some of your favourite designers and all under £1,000

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

What to Pack for a St.Tropez Summer Break

If you’re heading for a 2 or 3 night sunshine break this summer and wondering what to pack then take a look at my own St. Tropez looks

Latest Video

THEY MADE ME A COUTURE GOWN #Shorts

4 Places to Find Incredible Discounts on Brands I Love

Discover 50% 60% even 70% discounts on some of the most loved fashion brands out there at these incredible websites

The Changing Face of Social Media & What’s Next?

Social media platforms are always adapting, changing and updating but are those updates benefitting us as creators and users?

What’s New & Trending at NET-A-PORTER

A closer look at what’s new in, trending online and on my wishlists at NET-A-PORTER for Spring and Summer 2022

3 Radiant Foundations for Normal to Dry Skin

If you’re looking to try out a new foundation for the summer and have normal to dry skin maybe my 3 current favourites might win your favour

Latest Video

MY GIRLFRIENDS HELP ME GET DRESSED

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

4 Holy Grail Products for Dramatic Bushy Brows

Looking to perfect your brow routine? Here are the products I can’t live without when it comes to my bold brow style

Vacation Look Inspiration for A Luxury Sunshine Break

Heading off for some sunshine soon? Look no further for some vacation look inspo filled with luxurious linens and stand out swimwear

My Red Carpet & Special Occasion Beauty Must Haves

When it comes to those rare special occasions there are a few beauty products I love and can’t do without for those red carpet moments

The Top 5 Looks From Paris & Milan

There were so many trends, pieces and look from fashion month that I fell head over heels for but which ones will you be seeing again?

What Does Success Really Mean?

A recent interview got me thinking about success – what is it, what does it really mean and is it actually completely unique to us all?

The Top Trends to be Seen In This Season

Looking for a little inspo on what to add to your closet? Here are 5 trends you won’t be able to escape and neither will you want to

The Chunky Boot That’s Here to Stay For Spring

Are some of last seasons trends here to stay? Look towards footwear for your biggest hints like the iconic chunky boot from Bottega Veneta

How to Navigate Being an Empath Both Online & Off

Over time I’ve found tangible helpful ways to navigate being an empath with purpose and care both online and off

What I’ll Be Wearing for Milan & Paris This Season

It’s that time of the year yet again and that means a look at what’s new in and on my fashion month lust list

The Newest Kiehl’s Launch & an Exclusive Discount

Kiehl’s have just added the Midnight Recovery Cloud Cream Moisturiser to their best-selling night time skincare routine

Exploring The Complexity of Self Imposed Pressure

Sometimes that pressure we feel isn’t from the outside world, it’s from our own selves and that’s not an easy thing to recognise

The Only Colour You Need in Your Wardrobe This Spring

If there’s only one colour you need to add to your wardrobe this Spring then make sure it’s hot magenta bubblegum pink

A Must Have Dupe for Those Sell Out Sparkly Boots

Have you been searching for a great dupe for THOSE sell out disco boots? Look no further than this weeks Inthefrow article

The New Fashion Rules for 2022 & Beyond

With fashion month upon us join me for an exploration of my fashion goals, hopes and dreams for 2022 and beyond

Where to Find Must Have Accessories for Spring Summer

Searching for your newest wardrobe addition for the spring summer season? Look no further than this weeks on trend round up

The New Year Dilemma

Feeling overwhelmed by the new year new you rhetoric? Join me in switching things up and making 2022 whatever you’d like it to be

Why Decorating Our Home for Christmas Means so Much

A closer look at some of our most special Christmas decor and why decorating our home for the Holidays means so much for me

Christmas & New Year’s Eve Looks for Every Budget

Looking for a last minute festive party look and in need of some inspiration? Then look no further than my annual Christmas & NYE round up

How to Protect Your Space This Festive Season

Heading home this Christmas but worried about protecting your space? You’re not the only one feeling that way this year

How I Redesigned My Dream Walk in Closet

After over 2 years at Frowhome my dream walk in closet is finally complete with the help of a few finishing touches and even new windows

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

4 Must Have Christmas Day Party Looks

If you’re planning your Christmas Day look for this year then look no further than these 4 styles and their perfect accessories

The Most Stylish Christmas Gifts for Winter Fashion Lovers

If you’re looking to treat yourself or a loved one to a stylish gift then Holland Cooper have some luxury pieces to add to your Xmas list

Discover The Up to 25% off Edge of Ember Black Friday Sale

Want to add a little something special to your wishlist this year? Look no further than the only sale that Edge of Ember will do this year!

My Top 5 Beauty Favourites for Radiant Glowing Skin

A closer look at the top 5 beauty products currently in my makeup bag that add glow, radiance and luminosity to my skin

What’s New On My Bvlgari Wishlist This Season

Want to know what’s new and upcoming by Bvlgari this festive season? Look no further than my favourite luxury styles perfect for gifting

Why This Christmas Feels Like The Season of More

This year it truly feels like the season for more but what does that mean for the Holidays and Christmas 2021

The Must Have Hair Styling Gifts This Festive Season

Looking for the most luxurious gift to give to any beauty lover this season? Look no further than the limited edition stylers from Dyson Hair

Inthefrow x Holland Cooper: A Christmas Surprise!

I’ve got a little Christmas surprise to reveal and I’m so excited to share this stylish, festive and super secret piece with you!

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

The Most Popular Boot Trends You Need This Season

4 Places to Discover Pre Owned Luxury & Designer Pieces

4 of my favourite places to browse, lust over and shop for pre owned, pre loved, designer and luxury pieces online

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

How Your Luxury Bvlgari Handbag is Really Created

Discover a behind the scenes look into the Bvlgari workshop in Florence to see exactly how your luxury handbag is brought to life

4 Ways to Style Your Favourite Florals for Cold Weather

Want to take your floral favourites into the cooler months too? Here’s 4 versatile ways to style them for autumn winter

25 Statement Knits to Lust Over for Autumn Winter

Are you a knitwear addict like me? Then look no further – 25 incredible statement knits for every budget and style this season

How I’m Trying to Recognise My Own Feelings

Sometimes life feels heavy and cloudy and although I know it’s just a matter of time before feeling better, it can still feel a lot

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

Paris Fashion Week: Christian Dior Spring Summer RTW ’22

Discover my favourite looks from the Christian Dior Spring Summer Ready to Wear ’22 show as well as my own current season style

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

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