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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Is This The Designer Collaboration Of The Season?

Is this the designer collaboration of the season? Discover Louis Vuitton and Yayoi Kusama’s iconic partnership and Harrods takeover

Introducing The New Future of Luxury Diamond Jewellery

As the Victoria x Edge of Ember partnership continues to grow I’m so excited to introduce our new fine jewellery capsule collection

The 5 Coat Trends to Invest In This Winter

Coat trends this time of year are always big news and if you’re wondering what to invest in this season here are the big five

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New Must Try Beauty Launches of 2023

New Year new beauty… that’s how the saying goes right? The newest launches in makeup, skincare, bodycare and haircare

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GRWM TO PICK UP MY FIRST HERMES BIRKIN | #shorts

Ways to Wear the 2023 Colour of The Year

Discover the bold, beautiful and joyous Pantone colour of the year for 2023 and how to wear it and even style it in your home

What’s Hot This Week – Ten New In Fashion Picks

Want to know what’s hot this week and what’s trending this season? Look no further than the ten new in fashion picks set to sell out

How to Make a Manifestation Vision Board

How to create a Vision Board for the new year in 2023 to manifest your goals, achievements and plan for the future

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New Video

IM RETURNING THESE IF THEY DONT WORK FOR THIS OUTFIT #Shorts

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

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How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

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UNBOXING MY FIRST HERMES BIRKIN | VICTORIA

The Holland Cooper Gift Guide for Fashion Lovers 2022

If your loved one is a fashion lover and wants something special under the tree then look no further than my Holland Cooper Gift Guide

Discover Viktor & Rolf Fragrances this Christmas featuring Me!

Discover a sneak peek behind the scenes of the filming of Viktor & Rolf’s Holiday commercials featuring their biggest fan – me!

20 Christmas Advent Calendars for Beauty Lovers 2022

Discover the ultimate round up and top 20 of beauty advent calendars for Holiday and Christmas 2022 before they’re gone

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Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

What Ten Years of Inthefrow & The Influencer Industry Has Taught Me

Celebrate a milestone with me as ten years of Inthefrow arrives by looking back on what the past has taught me and what’s to come

New Video

CONVINCING MYSELF I NEED THE BOOTS OF DREAMS #Shorts

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

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What’s New In at Theory & a HUGE Discount Code

Discover what’s new at Theory this autumn and save big with an exclusive discount code you won’t find anywhere else

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

Introducing Gaia – Edge of Ember x Victoria Collection No.3

Introducing the third collection of my partnership with sustainable and ethical jewellery brand Edge of Ember – Gaia

New Video

THIS BEAUTY TREND IS GOING TO BLOW UP AND IT WORKS #SHORTS

4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

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Learning how to Prioritise Advocating for Yourself

Even if it feels uncomfortable and like a step too far out of your comfort zone, learning to advocate for yourself is a key to success

Discover The Easy to Style Ombre Gradient Trend

If you’re looking for this seasons easy to style trend that’s full of fun and simple to adapt then the ombre trend is for you

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BEST OUTFIT IN MY ENTIRE WARDROBE #Shorts

15 Trending Pairs of Platform Shoes for Every Budget

The trending shoe of the season is a blast from the past with platform heels and stacked soles making a well deserved return

Why I Don’t Want to Have children & You Don’t Have to Either

I’m a woman and wife in my 30’s and I want to be child free – here’s why you don’t need to be a mother either if you don’t want to

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