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With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.

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How to Support
Small Businesses

Yesterday I posted this image on my Instagram and I asked for a little help from all of you. I asked if you could help me to discover some independent/small businesses that need some support from us right now and to say you came through would be an understatement. 

I was absolutely overwhelmed with all your shares, tags and suggestions and I'm so excited to be able to share as many as I possibly can here on the blog. 

Right now there are so many people, families and businesses experiencing such uncertainty and they are all acting with grace and positivity, it just makes my heart swell. I'm sorry I can't share every single business (when I started putting this together there were already 1,200 comments after only 3 hours) but I hope you'll take a look, maybe purchase a little something from them or even just give them a follow for now.

And if you don't see something that you are in need of below, then consider ways to support small businesses local to you too. Perhaps purchase gift vouchers you can use when restaurants re-open, leave a glowing review of your tattoo artist for when they come back to work or simply enquire if your favourite coffee shop has adapted and is now offering delivery. 

We're all in this together! 

Food & Drink

Borough 22 - Vegan & Gluten Free Doughnut Delivery 
Love Crumbs - Edinburgh Based Bakery
Milestone Brewery - Independent English Brewery 
Chaiwala Chai - Independent Chai Tea Business
Duck & Crutch Gin - Small Batch Gin 
Not Guilty - Raw Vegan Fruit Bars 
The Long Dog Company - Handmade Preserves & Jams 
Enchanted Drinks - Drinks Products & Gifts 
Chipp Coffee Co. - Leeds Based Coffee Delivery 
Tough Mary's - Nottingham Based Bakery 
Coombeshead Farm - Farm Shop Offering Delivery 
Le Cake Pop - Cake Pop & Bakery Delivery 
The Good Cookie - Organic Vegan Cookie Delivery 
Virtue Tea - Small Batch Tea Delivery 
Water Into Beer - Homebrew Shop Offering Delivery 
Garage Coffee - Online Coffee Subscriptions 

Fashion & Accessories

Forest House - Handmade Bridal Accessories 
Slow Garments - Ethical Hand Sewn Clothing 
Hayley McSporran - Made To Order Fashion 
Lotte Willis London - Bespoke Hair Pieces 
Sass & Edge - Independent Womenswear Boutique 
Treen - Vegan Fashion Retailer
Kai Collective - Luxurious Attainable Womenswear 
Stay Wild Swim - Sustainable Ethical Swimwear 
Feel Good Club - Clothing Supporting Mental Health 
Ejona - Minimal Modern Silk Sleepwear 
Piwari - Sustainable Swimwear Pieces 
Brothers & Sisters - Vintage Inspired Hair Accessories
De Nova - Handcrafted Luxury Robes
Spoilt Belle - Independent Womenswear Boutique
Little Dottie Designs - Handmade Children's Clothing
Tote Stories - Personalised Totes & Accessories
Law Design Studio - Small Batch Handmade Clothing 

Jewellery 

Mikaela Lyons - Handmade Ethical Jewellery 
Carrie Haase - Chicago Based Geometric Jewellery 
Aliza Fire - Handmade London Based Jewellery 
Cult of Youth - Independent Handmade Fine Jewellery 
My Sun & Stars - Handmade Earrings 
Dorivisy - Unique Handmade Jewellery 
Lucy Flint Jewellery - Handmade British Jewellery 
SVP Jewellery - Adjustable Unique Rings
Tara Osborne - Bespoke Contemporary Jewellery 
Parrot London - Ethical Sustainable Charm Hoops 
Tutti & Co - Thoughtfully Designed Jewellery 
Raine London - Independent British Jewellery 
EZ Like Sunday Morninn - Canadian Small Batch Jewellery 
Salt & Co - Handmade Sterling Silver Jewellery 
Cloud & Clay - Statement Handcrafted Jewellery 
Helix & Conch - Independent British Ear Jewellery 

Artists & Creatives

Becky Pope Tattoo (My Bestie!) - Tattoo Artist & Online Commissions 
Tattoo Shops Closed - Online Tattoo Artist Collective 
Stacy Hammond Art -  Freelance Illustrations & Commissions
Rosie Young - Customisable Illustrations
Rob Walker - Photographer Selling Online Prints
Sophia Elaine Hanson - Author & Poet 
Elias Demetriou - Online Guitar Lessons
Hannah Miles - Paper Art Illustrator 
Smile at Style - Digital Illustrator 
Eilean Shona - Painter & Illustrator 
Zobra Letters - Calligrapher & Artist 
Maria Alaoui - Artist & Illustrator 
Grow & Glow - Personal Brand Support & Resources
Fall Into London - Online illustration & Design 
Mutha Hood - The Strong Girls Club

Beauty & Fitness

Nathalie Clough Pilates - Used to teach me! Offering free live classes on her Instagram every night
Cake Cosmetics - Independent UK Cosmetics Brand
Tubbs Cosmetics - Handmade Bath Bombs
Bolt Beauty - Biodegradable Capsule Skincare
Hair by Kimberly Koster - Salon Selling Haircare Online
Luxe Botanics - Ethical Sustainable Skincare
Healium Hot Yoga - Online Yoga Sessions
Blushed by Five - Self Care Beauty Tool
Mint Bath & Body - Handmade Bath & Body Products
Jules Daniels MUA - Virtual 1 to 1 Makeup Lessons
Yogi Bare - Eco Friendly Yoga Accessories
Vincent M - Online Fitness & Dance Classes
Tereza Halova - Online Fitness Classes

Stationery & Gifts

Beau & Bauble - Independent Gifting Store 
Design by Pye - Luxury Wedding Stationery 
Deer & Sparrow - Gifts & Greetings Cards 
The Treasured - Online Gifts & Stationery 
XO & Quin - Eco Friendly Greetings Cards 
Classy Cards - Humour Filled Greetings Cards 
Loktaa - Eco Friendly Handmade Paper
April Days - Eco Friendly Wedding Stationery 
Pet Hamper - Bespoke Pet Hampers
Huggable Heroes - Unique Personalised Huggables 

Home & Decor

Tiger & Lily - Colourful Handmade Interiors
Melts So Sweet - Vegan Handmade Wax Melts
Jes Rose Vinyl - Removable Vinyl Decor 
Hannah Harriet - Concrete Home Decor
Natasha Swan Ceramics - Handmade Ceramics & Pottery
Home County Candle Co. - Hand Poured Candles & Diffusers 
Humble Homeware - Affordable Cute Homeware
Wild One Interiors - Home Styling & Decor 
Hopes & Blooms - Faux Floral Wreaths
Zephyr Eco - Sustainable Home Marketplace 
Infini London - Real Roses Lasting A Year 
Crafted Pine Co - Handmade Wooden Decor
The Silicone Straw Company - Reusable Silicon Straws 
Lipsius - Hand Poured Aromatherapy Candles 
Kin Home - Home & Lifestyle Store 
Kyla London - Luxury Agate Homeware 
Colt & Willow - Plant Based Cleaning Products 
Freemens Cushions - Handmade Luxury Cushions
Baile Home - Home Decor & Gifts 


 

And just a small disclaimer that I have tried my best to share businesses that are actively still delivering goods/services to consumers at this time, as some that were shared had private accounts and/or had stopped taking orders. I have no affiliation with any of the businesses above and bear in mind circumstances are always changing for them right now. However please keep in mind that lots of small business locally to you may be closed for the foreseeable future with no way to continue online/deliveries and would most likely love you to purchase gift cards to support them and their teams. If you'd like to see all of the wonderful businesses people shared with me then you can head over to my post here and check them all out!

Sending lots of love to you all x

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