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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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5 Reasons to Love Edge of Ember

A closer look at the 5 reasons to support Edge of Ember from their sustainable focus through to their environmental promises

The Style & Beauty Diaries: February 2021

Spring is in sight and that means it’s time for the February style and beauty diaries featuring my favourites from the last few weeks

Latest Video

BEST RING A GIRL CAN GET #shorts

25 Statement Belts for your Wardrobe Refresh

A closer look at the most worn belts in my closet as well as which styles you should be adding to your own collection this year

5 Things I’m Looking Forward to in 2021

With so much hope in the air for spring and summer here are 5 things I can’t wait to do this year and how much they’ll mean to me

10 Small Businesses I’m Supporting This Year

10 of my favourite small businesses that I’d love you to support and follow from home decor and delicious food to amazingly chic accessories

5 Bodysuit Brands You Need in Your Wardrobe

5 of my favourite bodysuit brands that create luxurious basics versatile enough for every occasion no matter your budget

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How to Confidently Mix Metals When Styling Jewellery

3 ways to confidently mix metals when you’re styling your jewellery and a look into the most worn pieces in my jewellery box for 2021

My 9 Most Frequently Asked Questions – Version 2.0

It’s been a while since I updated my blog FAQ so here we are with the 9 most commonly asked questions from my latest Q&A

What 9 Years of Blogging Has Taught Me

A deep dive into the things I wish I knew when my hobby became my career and I was thrown into the realm of the self employed blogger

50 Cardigans to Discover This Spring for Every Budget

If you’re looking for the perfect cardigan to add to your wardrobe for 2021 then here’s a huge round up of the best styles

The One Million Instagram Milestone – A Thank You!

A million thank you’s will never be enough but here’s a little something from the heart about the milestone we reached on Instagram recently

How to Still Look Stylish When it’s Cold Outside

When the weather turns cold and grey outside that doesn’t mean you can’t look and feel stylish – here’s how!

Latest Video

HERE FOR THE COWBOYS #shorts

How to Make Ruffles Wearable for Spring 2021

A deep dive into how the spring 2021 trend of ruffles can be interpreted for everyday wear all the way through to special occasion pieces

The Style & Beauty Diaries: January 2021

It’s a new year and that means kicking off the monthly style and beauty diaries for a 3rd year to celebrate the highs as we should

How to Protect Your Mental Health On Social Media

A look at how to protect your mental health online while enjoying all that social media affords us, especially over the last 12 months

25 Ways to Add Linen into Your Spring Wardrobe

Spring may still be a little while away but I can still dream of being able to wear linen every single day and here are the pieces I love

The Best Affordable Cold Weather Skincare for Dry Skin

A closer look at one of my favourite beauty and skincare brands that is perfect for anyone with dryer skin who lusts after a radiant glow

Latest Video

CAREER CHANGE, PIVOTING THE PLAN & THE BEST GLAM MAKEUP | VICTORIA

How to Wear & Style The Grandad Vest Trend

A look into how to wear the Grandad vest trend from winter into spring as well as how to style any new trend with confidence

Is There Really Space for More Blogs in 2021?

If you’ve been thinking about creating a blog and you’re having second thoughts – here’s a few things to take into account before diving in

5 Simple Swaps Towards a More Sustainable Kitchen

If you’re also on a journey to be more sustainable here are 5 simple swaps you can make towards a more sustainable kitchen

Latest Video

WHY I CANT STOP with BEIGE AND BROWN #shorts

A to Z: My Most Loved Brands & Online Shopping Destinations

My dream A to Z consisting of my most loved, most worn and most lusted after brands as well as my favourite online shopping destinations

Tips & Tricks to Refresh Reorganise & Declutter

Some tips and tricks to harness that January motivation and refresh, reorganise and declutter to kick off the New Year goals

My Top 10 Most Worn Styles & Trends of 2020

A look back at some of my favourite styles, newest trends and most worn pieces from 2020 that adorned my Instagram as much as my closet

Be Whoever You Want to be: My Resolutions for 2021

No matter what 2020 meant to you, 2021 is an opportunity to start a fresh page in whatever way benefits you the most

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

A Huge Luxury Giveaway & 4 Charities to Support this Christmas

It’s the very last blog post of the year and there’s a HUGE giveaway to enter as well as 4 incredible charities to support this Christmas

A Look Back at What 2020 Really Taught Me

A heartfelt look back at 2020 including the lessons, the hurdles and even a few things to truly be grateful for too

Latest Video

I HAVE A SHOE ISSUE #shorts

25 Last Minute Party Looks for New Years Eve 2020

With New Years Eve creeping up on us fast here are my top picks no matter your budget for looking and feeling your best this NYE

Luxury Bvlgari Accessories: These Are a Few Of My Favourite Things

If you’ve been thinking abut treating yourself to a special Bvlgari piece this year then take a look at the pieces I adore from the brand

The Big (in More Ways Than One!) Gift Guide

If you’re looking for an entertainment, home or kitchen gadget to check off your Christmas shopping list this is the guide for you

What to Buy For the Men in Your Life This Christmas

Still looking for that special gift to buy your loved one this Christmas? Here’s my penultimate guide for all things luxury Menswear

Latest Video

DREAM WARDROBE REVEAL AND FILLING THE NEW CLOSET START TO FINISH | VICTORIA

The Cosiest Loungewear & Pyjamas for the Holiday Season

Tis the season for snuggling up in your best pyjamas, lounging around in your favourite co-ords and throwing on your most worn robe

5 Full Christmas Day Outfits for Every Budget

No matter your budget or style, if you’re looking for Christmas day fashion inspo then check out these looks from some of my favourite brands

Simple Tips for Avoiding Festive Burn Out this Holiday Season

3 simple and achievable tips for making sure you enjoy all that the festive season brings this year instead of feeling overwhelmed and even burnt out

What to Buy The Person Who Has Everything This Christmas

A gift guide for the person who has everything they could ever need but perhaps they deserve an extra special luxurious treat this year

The Style & Beauty Diaries: November 2020

It’s the last Style & Beauty diaries of 2020 before my yearly round up goes live next month, so I hope you enjoy looking back at November’s highlights

This Years Must Have Christmas Gift & a HUGE Black Friday Discount

A Black Friday discount not to be missed with huge savings on one of my favourite pieces of technology that’s the perfect gift this Holiday season

The Best Black Friday & Cyber Week Discount for Luxury Fashion Lovers

There’s one only designer blog post you need to see this Black Friday and Cyber Week – spoiler alert it’s this one bursting with luxury discounts!

The Ultimate Gift Guide Collection for Christmas 2020

The perfect place to find shopping and gifting inspiration this festive season with my Christmas gift guide round up for every one of your loved ones

Limited Edition Beauty Gifts & Stocking Fillers for Christmas 2020

The next Gift Guide of the season is dedicated to all things beauty and the amazing limited edition releases from some of my favourite brands

What to Know About Leaving The City for The Countryside

A chatty post about what it’s like moving to the countryside after living the city life for over 10 years and how we knew it was time for us to m

Christmas Gifts and Stocking Fillers for Vegetarians & Vegans

If you love Christmas chocolate, Advent calendars and foodie gifting as much as me then today’s gift guide is a festive dream come true!

5 Must Know Tips for New Puppy Parents & Meet Boe!

A few must know things I wanted to share as a brand new dog owner and an introduction to the newest member of our family – Boe the miniature dachshund

The Ultimate Christmas Gifts for Luxury Fashion Lovers

It’s gift guide season here on Inthefrow and it wouldn’t be right not to kick things off with a beautifully curated fashion wishlist full of perfect gifting

The Best Letter Box Gifts to Send This Christmas

It’s never too early to think about Christmas gifts or even treating yourself so here’s the first of my annual gift guides – all things letter box gifting!

5 Easy Tips to Extend the Life of Your Clothing

Whether it’s because you love your clothing or you’re trying to be sustainable, there’s some simple things you can do to extend the life of your clothing

How to Wear Statement Patterns this Season

If you’re thinking about investing in the checkered trend or any statement pattern this season, here’s how to wear them with ease

The Style & Beauty Diaries: October 2020

With secrets now out in the open this monthly recap of all things fashion, beauty & puppies is certainly one of the most exciting I’ve ever compiled!

The Must Have Accessory Trends you Need this Autumn

If you’re an accessory lover like me then these must have trends for autumn winter 2020 will be the key to your cold weather wardrobe

Why Repeating Outfits is Key to Discovering Your Style

It may not be talked about often on social media and it might even be frowned upon by some but here’s why I love repeating outfits and clothing often

9 of The Best Beauty Advent Calendars for 2020

It’s that time of the year when the search for the perfect advent calendar begins and I’ve rounded up 9 of the best beauty calendars available

Ultimate Autumn Fashion Edit with Holland Cooper

An exciting in depth look at all the clothing, accessories and fully styled looks in my new autumn edit with luxury tailoring brand Holland Cooper

11 of The Best Luxurious Home Scenting Brands

Whether you’re treating yourself, decorating your first home or starting your Christmas shopping here’s 11 beautiful home scenting brands to choose from

Inthefrow x Edge of Ember: The Making of The Cosmos Collection

A little look behind the scenes at the creative process of the Cosmos Collection and some exclusive shots from the campaign shoot

Introducing Inthefrow x Edge of Ember: The Cosmos Collection

I am so very excited to announce the launch of the Cosmos Collection in collaboration with the incredible jewellery brand Edge of Ember

Shop My Favourite Autumn Pieces for Every Budget

A look into the most worn pieces in my wardrobe this season and where you can find some great high street and premium dupes

3 Reasons to Try Cream & Watercolour Makeup

Never tried cream or watercolour makeup before? Here’s 3 reasons to take the plunge and why you’ll be hooked from the get go

5 Coat Styles to Add to Your Closet This Autumn

It can’t be autumn on Inthefrow.com without talking all things coats, blazers and jackets so here’s the cream of the crop for all budgets

How I Rediscovered My Love for Instagram

Sometimes social media can feel overwhelming but it only takes a single spark of inspiration to reignite the joy of sharing your passions on Instagram

The Style & Beauty Diaries: September 2020

Looking back on all things fashion and beauty in September with gorgeous knitwear, glowy foundations and sneak peaks of the secrets I’m about to tell!

10 of The Best Natural & Glowy Foundations

Looking for a foundation or beauty balm that is radiant, glowy and healthy? Here are some tried and tested formulas that have topped my list of makeup faves

Where to Find The Best Hermès Dupes

Want to indulge in the styling of Hermès without the exclusive price point? Here are some alternatives to the brand that will bring you just as much joy

5 Essential Pieces You Need for Autumn Winter

The cooler weather’s here and that means ensuring your autumn winter essentials are ready to style and become the foundation of your closet

Why White Trousers are More Versatile Than You Think

White trousers instill fashion fear when you think about adding them to your wardrobe? Here’s why the trend is more versatile than you might think

3 Reasons to be Grateful for Social Media

Social media can feel heavy, overwhelming and so very negative but there are a few reasons I’m grateful it exists and here’s why

The Best Knitwear For Every Budget This Autumn

It’s the most wonderful time of the year – that’s right it’s knitwear season so if you’re looking for a treat for any budget this is the post for you

The Best New Secret of Natural Skincare

Discover the divine new secret behind L’OCCITANE’s newest launch and why their natural alternative to retinol is making such waves in the beauty industry

21 of the Best Nude Lipsticks & Lip Balms

My go to lip is always a nude but what are the best nude lipsticks, glosses and balms out there? Here’s 21 I’ve tried and tested over the years and now love

The 3 Boot Styles You Need This Autumn Winter

With a chill in the air my autumn loving self has just one thing on my mind – which style of boots will I be wearing non stop this season?

5 Simple Tips For a More Sustainable Beauty Routine

Whether you’re a sustainable goddess or you’re looking to take your first steps into more environmentally friendly choices, here’s 5 simple swaps I’ve made

25 Ways to Wear Denim for Every Style

It doesn’t matter what season we’re in or what occasion it is, it always seems like choosing a chic denim addition to your closet will be a great investment

The Style & Beauty Diaries: August 2020

Saying goodbye to summer and hello to autumn with a look back over what fashion, beauty and events made August a month to remember

4 Simple Ways to Style a Bralette

The cropped bralette is a big trend for this next season but how do you find the right one and style it for more than one occasion? Here’s how!

How to make your Instagram Images look Beautiful in Lightroom

The best and easiest tips to make your Instagram images look beautiful using just a few simple steps and editing techniques in Adobe Lightroom

How to Choose The Right Swimwear For You

Whether you’re heading to the sunshine or a local spa, choosing the right swimwear can be overwhelming with so many styles on offer – here’s a few faves

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