If you're someone that wears makeup, it's safe to say those finishing touches are always some of the most important steps in the routine. If you love to create a full face or even if you're a less is more beauty lover, more often than not you'll end the look with a swipe or two of mascara.
It's difficult to know where to start when you're thinking of adding a new to you product into your routine and even more so if you're looking for a mascara that makes an impact. Here are five tries and tested mascaras that might be the new finishing touch you're looking for.
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Imagery c/o Victoria Beckham Beauty, Sephora, Dior Beauty, Harrods, Larry King & Cult Beauty.
As a long established beauty brand, YSL Beauty knows how to create a great mascara and their newest launch is one of their best. Available in black, brown and blue the newest addition to the brand is going viral all over social media for a reason. The before and afters are something to behold. With the double helix brush that holds extra product it's extremely lengthening but more dramatically creates thick, luscious eyelashes.
Victoria Beckham's Beauty just launched their second mascara - Vast Lash with its curved brush and its gentle removal technology. Vast Lash is more impactful style than the now iconic Future Lash, creating a bolder more dramatic look. Perfect in one swipe but buildable if you want to enhance the drama. What's even better is the formula is packed with hydrating and protecting ingredients so not only will you get beautifully separated and wow lashes, you'll be ensuring their long term health too.
Diorshow Pump 'n' Volume mascara may not be new on the scene but it's just as popular now as it was when it launched its innovative formula and packaging. With its soft touch packaging that's able to be squeezed, the formula is warmed and melded to its silicon brush. What makes Pump 'n' Volume so unique is that as well as lengthening and offering maximum the uniform brush fans lashes out and separates them to offer a beautiful finish. Available in black, brown and blue shades to curate your personal look.
Another mascara that's not brand new to the market but is up at the top of so many best of lists is Lancôme Lash Idôle. You may have seen and used a curved brush before but we can bet you've not seen one like this. A dramatically curved applicator with 125 different bristle sizes and 360 micro bristles means an application that fans eyelashes out but also lifts them. The gel based formula is easy to apply, non clumping and available in a waterproof formula.
And just because a launch is new it doesn't mean it can't reach the heights of best seller stardom. The new Modern Mascara from Vieve, the first mascara from the brand, is created for multiple lash types. The dense brush with lengthening bristles is made to be used on short, long, straight, curled, dense or sparse lashes. Adding volume and drama with single or multiple applications. Beautifully buildable to take your look from subtle to drama.