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The News is Out -
Mama I'm On TV!

This blog post is a paid for advertorial in collaboration with Viktor & Rolf Fragrances. 

It was only just over a week ago I was celebrating the 10th anniversary of Inthefrow and all that creating the brand involves. Now in the next month, at the start of hopefully another amazing decade in this industry, I have some amazing news to share with you all. 

Back at the beginning of 2022, I was contacted by Viktor & Rolf, (who also attended the shoot!) a long time brand partner and personal love of mine, to ask a question I had no hesitation in answering; "Would you like to be the face of Viktor & Rolf Fragrances this Holiday season?"

I'd like to give you the impression I was cool, calm and collected but if you've known me long enough enough you know I've been spritzing Viktor & Rolf Fragrances, especially my all time favourite Flowerbomb, for over a decade now. So there was definitely a couple of excited squeals, a barrage of high fives from the team and a whole lot of anticipation! 

So to celebrate the biggest moment of my career so far here's a few little behind the scenes snippets of a day I'll never forget, shooting the TV, retailer and Social commercials as the face of Viktor & Rolf Fragrances for Christmas 2022! 

The dress featured in these images is a custom Viktor & Rolf couture gown.
Read the disclaimer about affiliate links & PR products/gifting here.


A huge thank you to everyone who made this milestone possible for me! From the talented models, artists, glam squad, editors, sound technicians, seamstresses (who helped to fit this one of a kind couture Viktor & Rolf gown) and of course my ever fabulous team. I couldn't do this without you cheering me on and encouraging me to flourish in spaces I never dreamed of stepping foot in.


This is truly something I will remember and cherish forever, to have had the chance to be the face of a brand I so adore, created by people I so admire. I'll never take any of my opportunities for granted and if this start to the next decade of Inthefrow is anything to go by, then I think we need to be prepared for what's to come!


Here's to Christmas 2022 and all the sparkle, joy and spritzes it'll bring us,
Victoria x


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