Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

Sign up here for a weekly catch up of everything Inthefrow
| Privacy

New In
Beauty Launches

The height of summer might have passed but the summer launches are still coming thick and fast. From fragrances that smell like the season to makeup that pushes boundaries, there's a whole host to explore and test out. 


Plus there's a whole host of summer sales to also check out and if you want to check out one of the biggest Dyson discounts we've ever seen, keep on scrolling! 

This blog post uses affiliate links & my looks feature press products gifted with no obligation to share. 
Click here to learn more.

What's New

Imagery c/o Victoria Beckham Beauty, Sephora, Dior Beauty, Harrods, Larry King & Cult Beauty.


If you're looking for your summer fragrance still, but one that's special enough to keep wearing after the longer nights are gone then you may want to pick up Dioriviera from Dior's Privee collection. This fresh yet multi layered fragrance was created by master perfumer Francis Kurkdjian to evoke his love of both Paris and the French Riviera. Fig and rose offer bright notes that also feel warm and sensual - a real love story to warm summer nights. 


If you're looking to try a new mascara but just don't know where to start. maybe start with Victoria Beckham's eponymous beauty line that just released their second mascara that's just as impactful as the first. In contrast to Future Lash which offers a defined yet subtle everyday look, Vast Lash gives bold dramatic lashes in one bold swoop. Not only is it buildable but the best part? The innovative formula is long lasting yet it's removable with just warm water. 


You know how much the Cle de Peau Beaute lip products are widely adored but if you're looking for some more dimension to the gorgeous shades already available, their new lip toppers are a safe bet. Available in 4 multi dimensional shades they offer a stand alone gloss that feels pure 90's or a wash of shimmer over the top of your most worn shade to change things up a touch. A must have in any holiday makeup bag. 


Rare beauty might be new in comparison to some of our most shopped beauty brands but they just keep coming with their sell out products. Their newest to hit the best sellers list are their weightless eyeshadow sticks - aptly named All of The Above because we would certainly like all of them. A core collection of 6 shades that offer one swipe coverage that can be smudged, buffed, layered or used however you want. 


You might remember everyone raving about the Summer Friday Cloud Dew moisturiser with it's lightweight formula that loved combination skin types and offered the perfect morning base. The brand have built on the success of Cloud Dew and their newest nightime moisturiser, Rich Cushion Cream, is heaven for dry skin types who need a little extra overnight hydration. Gentle enough for sensitive skin types but powerful enough to rehydrate maturer and dehydrated faces. 


There's a million reasons that Charlotte Tilbury's Magic Cream has won so many beauty awards and why it has so many admirers. Charlotte's expertise in the beauty space is legendary so it's only right the next step was to bottle that magic and create Magic Body Cream. If you love Magic Cream then you'll adore Magic Body Cream with added caffeine and hyaluronic acid to plump, hydrate and leave your skin beautifully supple.


Larry King never fails to impress with his haircare releases from his Flyaway Kits which are of course runway model staples or his Nana's Mousse that was created with enhancing our natural curls in mind. This time he's hit the ball out of the park again with the sumptuous Spoilt For Choice Oil. An oil created for both scalp and hair, and for both styling and haircare. Use on your hair to create an editorial wet look, apply to the ends to keep things from drying out and even apply to your scalp to treat dryness and as a scalp remedy. We love a multi use product. 

Psst - Use code VICTORIA20 over on the site for 20% off your purchase. (Not an affiliate code!)


And we couldn't share some of our favourite beauty products without sharing this incredible Dyson Hair discount we spotted recently! Head to the Shop Here link for a whopping 25% off the award winning Dyson Corrale while stocks last. 


Share this post

Sign up here for a weekly catch up of everything Inthefrow

Subscribe for Inthefrow Weekly

Sign up for a weekly catch up of the blog posts you may have missed, the recent products I’m adoring and my latest looks.

See my Privacy Policy here

To Top