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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Beauty Launches

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It's not just your closet you often feel needs a refresh this time of year, it's also your beauty stash too. In fact there's nothing that makes us feel better on a dreary dark day than a fresh slick of a new lip colour and a bold swipe of the latest blush. 

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Of course, just like our closet there's a few trends appearing this season that we'll be sure to try out in time but for now, here are the must try beauty launches of 2023 that we're eager to get our hands on as soon as we can add to cart. 

This blog post uses affiliate links & my looks feature press products gifted with no obligation to share. 
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What's New

Imagery c/o Charlotte Tilbury, Victoria Beckham Beauty, Harrods Beauty, Ulta, Anastasia Beverley Hills, Gisou  & Space NK.

MAKEUP

There isn't much from Charlotte Tilbury that doesn't peak my interest and Charlotte's newest highlight is on my wishlist. A soft satin formula that can be applied with a dry or wet brush and 7 stunning shades to choose from.

Top Pick - Face Architect Highlighter in Champagne Glow


 

There's no denying that Anastasia Beverley Hills lip launches are always must haves and not least because they're beautifully easy to use. The brand have just announced a shade expansion of their best selling lip liners, lip glosses and matte lipsticks for the season. 

Top Pick - Lip Liner in Musty Mauve 


 

If you've never found an eyeliner that you love then look no further than Victoria Beckham's Satin Kajal Liners. The formula is creamy and has the most rich colour pay off, while also smudging well before setting down as waterproof. The range has just expanded with 4 more killer shades. 

Top Pick - Satin Kajal Liner in Copper 


 

It's no secret we're always looking for a contour that's easy to use and maybe this year has one to watch in the Tarte Cosmetics Sculpt Tape. In a lockable, squeezable tube the new formula claims to be subtle, blendable and also burs imperfections - sign me up!

Top Pick - Sculpt Tape Contour 

SKINCARE

When bodycare collides with our favourite skincare ingredients, it's only right we add to cart quicker than you can say AHA. Sol de Janeiro's new launches are always hotly anticipated and this scrub formula promises to decongest skin and prevent in grown hairs (a tan lovers nightmare!). 

Top Pick - Body Scrub in Bom Dia 


 

It's not just our body and face that deserve beautifully scented care, our hands that go through so much do too. Diptyque's newest range Do Son, is a bright combination of orange blossom, jasmine and tuberose in special limited edition packaging. 

Top Pick - Cleansing Hand & Body Gel in Do Son 


 

If you're looking for a product that hydrates, illuminates and adds radiance then Cle de Peau Beauté have you covered. The formula may not be new (thank goodness - it's a true Inthefrow favourite!) the brands Lunar New Year collection is a celebratory worthy launch to add to any beauty table. 

Top Pick - The Serum Limited Edition

HAIRCARE

If you can get your hands on one of Negin's new in launches from her award winning brand Gisou, then you're a lucky one that's for sure. Gisou's honey inlused collection now has a 92% naturally derived hair wash that's selling like hot cakes. 

Top Pick - Honey Infused Hair Wash 

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