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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Style Diary

5 Swimwear Brands You Need in Your Suitcase This Summer

This summer there are 5 swimwear and beachwear brands you need to know and need to add to your vacation wishlist

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

What to Pack for a St.Tropez Summer Break

If you’re heading for a 2 or 3 night sunshine break this summer and wondering what to pack then take a look at my own St. Tropez looks

4 Places to Find Incredible Discounts on Brands I Love

Discover 50% 60% even 70% discounts on some of the most loved fashion brands out there at these incredible websites

What’s New & Trending at NET-A-PORTER

A closer look at what’s new in, trending online and on my wishlists at NET-A-PORTER for Spring and Summer 2022

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

4 Holy Grail Products for Dramatic Bushy Brows

Looking to perfect your brow routine? Here are the products I can’t live without when it comes to my bold brow style

Vacation Look Inspiration for A Luxury Sunshine Break

Heading off for some sunshine soon? Look no further for some vacation look inspo filled with luxurious linens and stand out swimwear

My Red Carpet & Special Occasion Beauty Must Haves

When it comes to those rare special occasions there are a few beauty products I love and can’t do without for those red carpet moments

The Top 5 Looks From Paris & Milan

There were so many trends, pieces and look from fashion month that I fell head over heels for but which ones will you be seeing again?

The Top Trends to be Seen In This Season

Looking for a little inspo on what to add to your closet? Here are 5 trends you won’t be able to escape and neither will you want to

The Chunky Boot That’s Here to Stay For Spring

Are some of last seasons trends here to stay? Look towards footwear for your biggest hints like the iconic chunky boot from Bottega Veneta

How to Navigate Being an Empath Both Online & Off

Over time I’ve found tangible helpful ways to navigate being an empath with purpose and care both online and off

What I’ll Be Wearing for Milan & Paris This Season

It’s that time of the year yet again and that means a look at what’s new in and on my fashion month lust list

Exploring The Complexity of Self Imposed Pressure

Sometimes that pressure we feel isn’t from the outside world, it’s from our own selves and that’s not an easy thing to recognise

A Must Have Dupe for Those Sell Out Sparkly Boots

Have you been searching for a great dupe for THOSE sell out disco boots? Look no further than this weeks Inthefrow article

Where to Find Must Have Accessories for Spring Summer

Searching for your newest wardrobe addition for the spring summer season? Look no further than this weeks on trend round up

Christmas & New Year’s Eve Looks for Every Budget

Looking for a last minute festive party look and in need of some inspiration? Then look no further than my annual Christmas & NYE round up

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

4 Must Have Christmas Day Party Looks

If you’re planning your Christmas Day look for this year then look no further than these 4 styles and their perfect accessories

Why This Christmas Feels Like The Season of More

This year it truly feels like the season for more but what does that mean for the Holidays and Christmas 2021

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