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Inthefrow

With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.

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Spring Summer '21
The Collection

I of course have a blog post scheduled to celebrate and commemorate this amazing career step but I also wanted to shared some of the behind the scenes images that Alex snapped while proudly shooting the Inthefrow x Holland Cooper Spring Summer '21 collection.

Never before in my 9 years in this industry have I accepted an invitation to collaborate with a clothing brand, let alone one that I am so personally inspired by and adore to see and style in my own closet, day in and day out. 

It feels like so much more than a pinch me moment and as someone who advocates for celebrating yourself and your achievements before they pass you by in the blink of an eye, I wanted to tell you a little more about the pieces we've excitingly designed together. 

The Inthefrow x Holland Cooper Spring Summer '21 Collection is launching Friday 28th May - make sure you're signed up via the links below to know when we're live. 

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For fit reference the blazers you've previously seen my style on my YouTube were a size UK 6 and the blazers I chose to style for the shoot are a size UK 8 to perfect that slight oversized styling I adore. You can head to the items links below to see more about the sizing of each piece in this first collection as well as head to the brands detailed fit guides to explore more information on the sizing/fit of this collection. 

The Double Breasted Blazers

The blazers in this collection are practically perfect and you'll have noticed on the vlogs, I already can't stop wearing the samples that came in just a couple of weeks ago. We opted for the most beautiful double breasted cut in Classic Camel and our special Anniversary Pink. Both options are luxuriously cut in sumptuous fabrics and handmade in the UK to ensure the highest quality.

The classic double breasted cut felt like the perfect way to kick off our collection, as it's one of the most worn styles in not just mine but also Jade's closet. Ideal to dress up styled with a jumpsuit or dress down styled with your favourite blue denim - a beautifully fitted silhouette in your usual size but equally slightly oversized and so on trend if you'd like to opt to size up. The longline length paired with such a classic slim cut, feels like the ideal mix of traditional yet modern tailoring.

Created with all the iconic embellishments that Holland Cooper are so excitedly known for and that I personally adore from the brand, such as the weighty gold embellished buttons and the luxury satin linings but now paired with joyful extras like our Anniversary Pink colourway and contrast tartan detailing under the collars. I'm so very proud of this first collection we've curated together and I cannot wait to see your reactions! 

The Chelsea Dresses

One of the most iconic Spring Summer pieces that Holland Cooper nail is their stunning Chelsea Dress. The versatile style feels chic for the most formal of occasions but is perfectly and easily styled in a multitude of ways. Pair with heels to feel date night ready, layer over a gorgeous cashmere roll neck or body for more casual vibes and even style them with matching or contrasting sharp blazers for a modern day, office ready look. A chic investment piece that matched our wants for a capsule collection easily worn for so many occasions. 

Our new take on the style brings together the iconic Chelsea Dress silhouette with limited edition fabrics exclusive to this Spring Summer '21 release. Again beautifully crafted and handmade in the UK from 100% wool or 100% bouclé materials, with a sumptuous satin lining and of course with the statement gold embellishment Holland Cooper is so iconically known for. Featured on the double breast across the front, on gorgeously crafted fastenings to the back and of course on the twin pockets that sit to the front of the hips, allowing every area of the design to shine.

The Chelsea Dresses are available in the exciting Anniversary Pink (a muted dusky pink flecked with deeper shades of the same mauve colour palette) or an exclusive limited edition release in The Victoria material, that marks this first step into collaborating together. The Victoria colour way is a beautifully unique 100% bouclé creation (uniquely looped with silver and black threads) that will only be available in limited quantities, a collectors item if you will, to celebrate this one of a kind launch. 

Sign Up Below to be Notified 

If you would like to sign up to be notified of when our Spring Summer '21 capsule collection goes live (or perhaps even get a little advanced notice!) then head to your preferred piece below and select your size as well as clicking "Email Me When Available". This way you'll be the first in line when the collection launches on Friday 28th May should you want to grab a piece from our first collaboration together for your closet! 

Over the years I've been so very honoured and incredibly flattered to be asked to collaborate with a number of clothing brands. Although the excitement around being asked to collaborate with any brand has never diminished, it's hard to put into words how I just knew this collaboration with Holland Cooper and Jade was 'the one' I should say yes to. From customer, to friend of the brand, to working closely together over the last couple of years, I feel so thrilled to now call Jade a dear friend. I find myself in awe of the clothing brand she's built from the ground up and continues to build based on her strong work ethic and lifelong love of fashion.

For our first foray into collaborating together I wanted to keep things simple, chic and versatile and I feel together we've done just that. A capsule collection of four beautiful pieces curated to be worn a multitude of ways, to fit seamlessly into any Spring Summer wardrobe and to be cherished items that are loved for years to come. This process has been endlessly inspiring as we chatted and made decisions about preferred cuts, limited edition fabrics, styling possibilities, design extras and so much more - even the next steps into future seasons and how we could see this relationship together growing.

Thank you to Jade, the entire team at Holland Cooper clothing, my ever supportive team and of course to this entire community for allowing me to take on such amazing opportunities like this. I'm so thrilled to share this first of its kind collaboration with you all (for both myself and Holland Cooper!) and to have found my perfect match to finally say yes to creating such special pieces of clothing together x

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