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Inthefrow

Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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Career

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

How Your Luxury Bvlgari Handbag is Really Created

Discover a behind the scenes look into the Bvlgari workshop in Florence to see exactly how your luxury handbag is brought to life

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

Inthefrow x Holland Cooper: AW21 Sneak Peek

You read that right – Inthefrow x Holland Cooper AW21 will be launching very soon and you can see the first sketches of the collection here!

The Pros & Cons of Working With Your Partner

Considering working together with your partner? There’s some pros and cons to this unique partnership you might want to know

Introducing Inthefrow x Edge of Ember: The Paradise Collection

I’m so thrilled to introduce my second collaboration with the wonderful Edge of Ember team – The Paradise Collection!

Why Productivity Shouldn’t Look The Same for Everyone

Ever thought you might not be as productive as you’d like to be? Maybe the idea of productivity isn’t as defined as we like to think it is

Celebrating a Date with Dior at Selfridges London

After over a year of no in person fashion events it was finally time to say hello to London and hello to one of my favourite luxury brands

Why It’s Okay to be The Things We’re Taught Not to be

Perhaps the important traits in life aren’t always strength and determination, what if they’re actually softness and comfort?

Why Burn Out Isn’t a Marker of Success

Realising that burn out is not a marker of my success has been a huge light bulb moment but how do I avoid this bad habit in the future?

Why There’s a Fine Line Between Success & Failure

Sometimes honesty really is the best policy and if you’re also feeling like a failure right now then this is the empowering blog post for you

5 Reasons to Love Edge of Ember

A closer look at the 5 reasons to support Edge of Ember from their sustainable focus through to their environmental promises

10 Small Businesses I’m Supporting This Year

10 of my favourite small businesses that I’d love you to support and follow from home decor and delicious food to amazingly chic accessories

My 9 Most Frequently Asked Questions – Version 2.0

It’s been a while since I updated my blog FAQ so here we are with the 9 most commonly asked questions from my latest Q&A

What 9 Years of Blogging Has Taught Me

A deep dive into the things I wish I knew when my hobby became my career and I was thrown into the realm of the self employed blogger

The One Million Instagram Milestone – A Thank You!

A million thank you’s will never be enough but here’s a little something from the heart about the milestone we reached on Instagram recently

Is There Really Space for More Blogs in 2021?

If you’ve been thinking about creating a blog and you’re having second thoughts – here’s a few things to take into account before diving in

Be Whoever You Want to be: My Resolutions for 2021

No matter what 2020 meant to you, 2021 is an opportunity to start a fresh page in whatever way benefits you the most

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

Simple Tips for Avoiding Festive Burn Out this Holiday Season

3 simple and achievable tips for making sure you enjoy all that the festive season brings this year instead of feeling overwhelmed and even burnt out

What to Know About Leaving The City for The Countryside

A chatty post about what it’s like moving to the countryside after living the city life for over 10 years and how we knew it was time for us to m

Inthefrow x Edge of Ember: The Making of The Cosmos Collection

A little look behind the scenes at the creative process of the Cosmos Collection and some exclusive shots from the campaign shoot

Introducing Inthefrow x Edge of Ember: The Cosmos Collection

I am so very excited to announce the launch of the Cosmos Collection in collaboration with the incredible jewellery brand Edge of Ember

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