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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Career

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

Discover Viktor & Rolf Fragrances this Christmas featuring Me!

Discover a sneak peek behind the scenes of the filming of Viktor & Rolf’s Holiday commercials featuring their biggest fan – me!

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

What Ten Years of Inthefrow & The Influencer Industry Has Taught Me

Celebrate a milestone with me as ten years of Inthefrow arrives by looking back on what the past has taught me and what’s to come

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

Introducing Gaia – Edge of Ember x Victoria Collection No.3

Introducing the third collection of my partnership with sustainable and ethical jewellery brand Edge of Ember – Gaia

Learning how to Prioritise Advocating for Yourself

Even if it feels uncomfortable and like a step too far out of your comfort zone, learning to advocate for yourself is a key to success

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

How Your Luxury Bvlgari Handbag is Really Created

Discover a behind the scenes look into the Bvlgari workshop in Florence to see exactly how your luxury handbag is brought to life

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

Inthefrow x Holland Cooper: AW21 Sneak Peek

You read that right – Inthefrow x Holland Cooper AW21 will be launching very soon and you can see the first sketches of the collection here!

The Pros & Cons of Working With Your Partner

Considering working together with your partner? There’s some pros and cons to this unique partnership you might want to know

Introducing Inthefrow x Edge of Ember: The Paradise Collection

I’m so thrilled to introduce my second collaboration with the wonderful Edge of Ember team – The Paradise Collection!

Why Productivity Shouldn’t Look The Same for Everyone

Ever thought you might not be as productive as you’d like to be? Maybe the idea of productivity isn’t as defined as we like to think it is

Celebrating a Date with Dior at Selfridges London

After over a year of no in person fashion events it was finally time to say hello to London and hello to one of my favourite luxury brands

Why It’s Okay to be The Things We’re Taught Not to be

Perhaps the important traits in life aren’t always strength and determination, what if they’re actually softness and comfort?

Why Burn Out Isn’t a Marker of Success

Realising that burn out is not a marker of my success has been a huge light bulb moment but how do I avoid this bad habit in the future?

Why There’s a Fine Line Between Success & Failure

Sometimes honesty really is the best policy and if you’re also feeling like a failure right now then this is the empowering blog post for you

5 Reasons to Love Edge of Ember

A closer look at the 5 reasons to support Edge of Ember from their sustainable focus through to their environmental promises

10 Small Businesses I’m Supporting This Year

10 of my favourite small businesses that I’d love you to support and follow from home decor and delicious food to amazingly chic accessories

My 9 Most Frequently Asked Questions – Version 2.0

It’s been a while since I updated my blog FAQ so here we are with the 9 most commonly asked questions from my latest Q&A

What 9 Years of Blogging Has Taught Me

A deep dive into the things I wish I knew when my hobby became my career and I was thrown into the realm of the self employed blogger

The One Million Instagram Milestone – A Thank You!

A million thank you’s will never be enough but here’s a little something from the heart about the milestone we reached on Instagram recently

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