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Inthefrow

With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.

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Inthefrow x
Holland Cooper

I guess I should say Surprise right?!

Well... SURPRISE!  

Here are the very first sneak peeks and sketches of Inthefrow x Holland Cooper AW21 coming in the not so distant future! 

I'm so thrilled to get the opportunity to create a second collection with the absolutely amazing Holland Cooper team and the ever incredible Jade herself and channel my favourite seasons of them all with layers galore. 

Beautiful checks, statement jackets, all out suiting and layered with Holland Coopers iconic denim and knits, it's all you'll need for your Autumn Winter wardrobe and channelling cold weather chic. 

I hope you love the designs just as much as we do! 

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Yes you read that correctly; Inthefrow x Holland Cooper AW21 is a go and I am so excited to share the first sneak peeks with you! After a hugely successful SS21 release we immediately started working on a second collection with the help of your feedback. You may remember back in Spring I shared a couple of possible swatches for an Autumn release should the first collection go as well as we hoped and because there were so many replies about the possibilities we could design we've designed all the below creations! We've created the perfect mix of my love for all things tailoring and layering and Jade's love for the perfect palette and versatile pieces that feel at home in any closet. From a classic houndstooth in the iconic Holland Cooper Chelsea Dress shape, to a statement cold weather trench in the Anniversary Pink colourway that we debuted for Spring. The detailing on each piece is as always immaculate and I cannot wait to show you the luxurious hardware and tailoring on each design. 

After showcasing some possible options for Autumn blazers over on YouTube it seemed like no one could decide whether Ruby Red or Emerald Green was their favourite so we've chosen to dream up both for the upcoming season! And of course we had to make sure there are matching pieces available so that they become even more versatile. Style as a full suit with a classic smooth bodysuit, mix with beautiful knitwear and denim for a casual look or wear over your favourite party dresses to keep any look seasonally appropriate. I'm so excited to be able to share more over the coming weeks including a sign up page so you can be the first to hear more about the collection, a try on of the pieces themselves and a behind the scenes look at the official shoot day! 

A huge thank you once again to B Fashion Design Studio for these stunning catwalk inspired illustrations! It's so amazing to see our designs come to life in this way and to be able to share these sneak peeks with you all. Let me know below which your favourite piece is and I'll keep you all updated as and when new information is available! x


 

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