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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Reflections

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

What Ten Years of Inthefrow & The Influencer Industry Has Taught Me

Celebrate a milestone with me as ten years of Inthefrow arrives by looking back on what the past has taught me and what’s to come

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

Learning how to Prioritise Advocating for Yourself

Even if it feels uncomfortable and like a step too far out of your comfort zone, learning to advocate for yourself is a key to success

Why I Don’t Want to Have children & You Don’t Have to Either

I’m a woman and wife in my 30’s and I want to be child free – here’s why you don’t need to be a mother either if you don’t want to

The Changing Face of Social Media & What’s Next?

Social media platforms are always adapting, changing and updating but are those updates benefitting us as creators and users?

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

What Does Success Really Mean?

A recent interview got me thinking about success – what is it, what does it really mean and is it actually completely unique to us all?

How to Navigate Being an Empath Both Online & Off

Over time I’ve found tangible helpful ways to navigate being an empath with purpose and care both online and off

Exploring The Complexity of Self Imposed Pressure

Sometimes that pressure we feel isn’t from the outside world, it’s from our own selves and that’s not an easy thing to recognise

Why Decorating Our Home for Christmas Means so Much

A closer look at some of our most special Christmas decor and why decorating our home for the Holidays means so much for me

Why This Christmas Feels Like The Season of More

This year it truly feels like the season for more but what does that mean for the Holidays and Christmas 2021

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

How I’m Trying to Recognise My Own Feelings

Sometimes life feels heavy and cloudy and although I know it’s just a matter of time before feeling better, it can still feel a lot

My Thoughts on Having a Child Free Future

A very honest and personal chat about the possibility of being child free and the impact of sharing such a taboo topic

Saying Hello to a Slower Way of Life

After a heavy year and a chance to experience a slower pace of life is the return to normality really one we want?

The Pros & Cons of Working With Your Partner

Considering working together with your partner? There’s some pros and cons to this unique partnership you might want to know

What The First Year of Dog Life Has Taught Us

Happy 1st Birthday Boe – here’s all the things you’ve taught us over the last year and why you’re truly our best friend

Why I’m Learning to be Kinder to Myself

Sometimes we realise that the love and care offer to the people in our lives should be given to ourselves just as readily

Why I’m Exploring The Power of a Positive Mindset

If this last year has taught me anything it’s that the power of positivity and manifestation are so much stronger than I ever knew

So That Was The First Half of 2021…

A chatty catch up as we sail past the half way mark of 2021 to chat all things life, work and everything in-between

Why Productivity Shouldn’t Look The Same for Everyone

Ever thought you might not be as productive as you’d like to be? Maybe the idea of productivity isn’t as defined as we like to think it is

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