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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Beauty

4 Reasons to Visit The New Flannels Store in Liverpool

If you’re thinking about a trip to Liverpool then there’s never been a better time because the new Flannels store is now open – a must visit

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

What to Pack for a St.Tropez Summer Break

If you’re heading for a 2 or 3 night sunshine break this summer and wondering what to pack then take a look at my own St. Tropez looks

3 Radiant Foundations for Normal to Dry Skin

If you’re looking to try out a new foundation for the summer and have normal to dry skin maybe my 3 current favourites might win your favour

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

4 Holy Grail Products for Dramatic Bushy Brows

Looking to perfect your brow routine? Here are the products I can’t live without when it comes to my bold brow style

Vacation Look Inspiration for A Luxury Sunshine Break

Heading off for some sunshine soon? Look no further for some vacation look inspo filled with luxurious linens and stand out swimwear

My Red Carpet & Special Occasion Beauty Must Haves

When it comes to those rare special occasions there are a few beauty products I love and can’t do without for those red carpet moments

The Top 5 Looks From Paris & Milan

There were so many trends, pieces and look from fashion month that I fell head over heels for but which ones will you be seeing again?

The Chunky Boot That’s Here to Stay For Spring

Are some of last seasons trends here to stay? Look towards footwear for your biggest hints like the iconic chunky boot from Bottega Veneta

What I’ll Be Wearing for Milan & Paris This Season

It’s that time of the year yet again and that means a look at what’s new in and on my fashion month lust list

The Newest Kiehl’s Launch & an Exclusive Discount

Kiehl’s have just added the Midnight Recovery Cloud Cream Moisturiser to their best-selling night time skincare routine

A Must Have Dupe for Those Sell Out Sparkly Boots

Have you been searching for a great dupe for THOSE sell out disco boots? Look no further than this weeks Inthefrow article

Where to Find Must Have Accessories for Spring Summer

Searching for your newest wardrobe addition for the spring summer season? Look no further than this weeks on trend round up

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

My Top 5 Beauty Favourites for Radiant Glowing Skin

A closer look at the top 5 beauty products currently in my makeup bag that add glow, radiance and luminosity to my skin

The Must Have Hair Styling Gifts This Festive Season

Looking for the most luxurious gift to give to any beauty lover this season? Look no further than the limited edition stylers from Dyson Hair

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

The Style & Beauty Diaries: September 2021

September has flown by and I’m so excited for Autumn but that doesn’t mean we can’t take a moment to celebrate how wonderful last month was

How I Protect my Colour Treated Platinum Hair

Keeping your hair feeling and looking salon fresh once you leave your stylist isn’t easy but here’s how I look after my colour treated hair

The Style & Beauty Diaries: August 2021

Come celebrate August together with me and look back over achievements, joy and all things style on Inthefrow

My Top Tips for The Perfect Tanning Routine

If you’re a complete beginner to searching for the glow or even if you’ve been tanning for years, here are my top tips for the perfect tan

My Weekend Must Haves for a Summer Staycation

After a travel hiatus and so much time at home the time has come to learn how to pack for summer staycations again but what do we really need?

The Style & Beauty Diaries: July 2021

I may well be out of office but I’m still taking time to celebrate the last month of achievements, events and joy like always!

What’s Hot in Beauty: NARS Orgasm on The Beach

Discover the newest limited edition NARS summer launch that you’ll want to get your hands on before it’s gone – Orgasm on The Beach

How to Use the Supersonic Dyson Flyaway Attachment

Always wanted to achieve the perfect, smooth, sleek blow dry at home? Then you’ll love the new Dyson Flyaway Attachment for the Supersonic

The Style & Beauty Diaries: June 2021

It’s finally and officially summer meaning that the Style & Beauty Diaries is embracing the sunshine and everything that comes with it

What’s Hot in Beauty: Introducing Valentino Makeup

Looking to mix up your beauty bag for the season and don’t know where to start? Dive into the hottest launch this spring – Valentino Makeup

The Style & Beauty Diaries: May 2021

One of the most exciting monthly round ups ever, filled with all the great things, all the new things and so many reasons to celebrate

Why SPF Is The Most Important Part of Your Skincare Routine

Not using suncream in your daily skincare routine yet? Here’s a few reasons why you should be wearing it without fail

The Style & Beauty Diaries: April 2021

Happy April – let’s celebrate all things beauty, fashion and lifestyle as well as everything that’s made life better this month!

How To: The Perfect Indulgent Self Care Evening

Fancy a perfect pamper evening with some sumptuous products? Here are my holy grails and new favourites that curate my indulgent me time

The Style & Beauty Diaries: March 2021

Spring is here and it definitely shows in this recap of all things fashion, beauty and travel outfit dreaming this March

Get The Look: Natural Glow & a Subtle Smokey Eye

If the idea of a bold smokey eye scares you then maybe this subtle take on the trend will be your new go to look

10 of The Most Beautiful Floral & Fruity Fragrances

A look back over which fragrances in the last 15 years have become my all time favourites and which type of scents I seem to always prefer

The Style & Beauty Diaries: February 2021

Spring is in sight and that means it’s time for the February style and beauty diaries featuring my favourites from the last few weeks

The Style & Beauty Diaries: January 2021

It’s a new year and that means kicking off the monthly style and beauty diaries for a 3rd year to celebrate the highs as we should

The Best Affordable Cold Weather Skincare for Dry Skin

A closer look at one of my favourite beauty and skincare brands that is perfect for anyone with dryer skin who lusts after a radiant glow

Tips & Tricks to Refresh Reorganise & Declutter

Some tips and tricks to harness that January motivation and refresh, reorganise and declutter to kick off the New Year goals

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

What to Buy The Person Who Has Everything This Christmas

A gift guide for the person who has everything they could ever need but perhaps they deserve an extra special luxurious treat this year

The Style & Beauty Diaries: November 2020

It’s the last Style & Beauty diaries of 2020 before my yearly round up goes live next month, so I hope you enjoy looking back at November’s highlights

This Years Must Have Christmas Gift & a HUGE Black Friday Discount

A Black Friday discount not to be missed with huge savings on one of my favourite pieces of technology that’s the perfect gift this Holiday season

The Ultimate Gift Guide Collection for Christmas 2020

The perfect place to find shopping and gifting inspiration this festive season with my Christmas gift guide round up for every one of your loved ones

Limited Edition Beauty Gifts & Stocking Fillers for Christmas 2020

The next Gift Guide of the season is dedicated to all things beauty and the amazing limited edition releases from some of my favourite brands

The Best Letter Box Gifts to Send This Christmas

It’s never too early to think about Christmas gifts or even treating yourself so here’s the first of my annual gift guides – all things letter box gifting!

The Style & Beauty Diaries: October 2020

With secrets now out in the open this monthly recap of all things fashion, beauty & puppies is certainly one of the most exciting I’ve ever compiled!

9 of The Best Beauty Advent Calendars for 2020

It’s that time of the year when the search for the perfect advent calendar begins and I’ve rounded up 9 of the best beauty calendars available

3 Reasons to Try Cream & Watercolour Makeup

Never tried cream or watercolour makeup before? Here’s 3 reasons to take the plunge and why you’ll be hooked from the get go

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