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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

20 It Bags Set to Sell Out This Summer

Every season there’s a certain group of bags that make the most impact and this season these are the twenty that are set to sell out

The Best Summer Sandals, Slides and Flat Mules

Searching for the perfect beach sandals can be a never ending task but if you want trending, vacation perfect flats – look no further

Where to Find Must Have Accessories for Spring Summer

Searching for your newest wardrobe addition for the spring summer season? Look no further than this weeks on trend round up

The Importance of PR Gifts in the Influencer Generation

A closer look at the importance of PR gifting across social media and who really benefits from PR gifts in the influencer generation

How to Look Amazing Even When You Want to be Casual

Even when it’s a more casual day there a few things you can add to your outfit to help you look and feel amazing – it’s all in the details!

How & Where to Find The Most Flattering Black Boots

My favourite styles of black boots for the Autumn Winter season and where you can pick up your own pair just in time for Christmas

What Life Lessons Did I Learn in 2018?

A look back over the past twelve months and what lessons I’ve learned, in both my career and my personal life, that will make next year even more successful

Do Influencers Really Need a Manager? Pros and Cons of Management

The reasons for and against employing a manager, an agent or working independently when it comes to managing your career as an influencer

5 of the Biggest Blogging Myths Busted

The 5 most common myths I’ve seen about fashion blogging from how saturated the market is to how easy this career may be. My thoughts on why they’re not true.

Why I’m So Glad I Finally Cut My Hair and My Hair Holy Grail Products

Why I’m so happy I finally took the plunge and cut my hair short – plus the products I use to style, tame, sleek and blowdry

How to Rock the Sock Boot Trend for Autumn Fall

How to style the biggest footwear trend for Autumn into Winter

Happy 5th Birthday, Inthefrow!

A thank you letter to everyone who has made the past 5 years so truly amazing

How To Style Red Accessories For Autumn

Fashion’s new favourite colour and why accessories are the perfect way to showcase this pop of red

Starting a Scandal with Jean Paul Gaultier

When all you need is a spritz of something Scandalous to feel your most seductive

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