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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Armani Beauty

Limited Edition Gifts for Beauty Addicts

Beauty lovers everywhere know that the Holidays hold some of the best limited edition gifts from our all time favourite brands

The Best Beauty Advent Calendars For 2023

The time is now to snap up the beauty advent calendar that’s been on your mind before the limited edition releases sell out forever

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

Discover the New Coral Blush Beauty Trend

Looking for the perfect coral shade to add to your beauty bag this summer? Here are the brands you need to take a second look at

What’s New in Beauty & Fragrance this Spring

Discover the newest launches in makeup, skincare and fragrance this spring from some of the most loved brands

My Red Carpet & Special Occasion Beauty Must Haves

When it comes to those rare special occasions there are a few beauty products I love and can’t do without for those red carpet moments

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

The Style & Beauty Diaries: September 2021

September has flown by and I’m so excited for Autumn but that doesn’t mean we can’t take a moment to celebrate how wonderful last month was

The Style & Beauty Diaries: August 2021

Come celebrate August together with me and look back over achievements, joy and all things style on Inthefrow

The Style & Beauty Diaries: June 2021

It’s finally and officially summer meaning that the Style & Beauty Diaries is embracing the sunshine and everything that comes with it

5 Summer Trends You Need in Your Wardrobe

If you’re looking towards summer and the newest trends might have passed you by so far this year – here are my 5 wearable favourites

The Style & Beauty Diaries: April 2021

Happy April – let’s celebrate all things beauty, fashion and lifestyle as well as everything that’s made life better this month!

The Style & Beauty Diaries: March 2021

Spring is here and it definitely shows in this recap of all things fashion, beauty and travel outfit dreaming this March

10 of The Most Beautiful Floral & Fruity Fragrances

A look back over which fragrances in the last 15 years have become my all time favourites and which type of scents I seem to always prefer

The Style & Beauty Diaries: February 2021

Spring is in sight and that means it’s time for the February style and beauty diaries featuring my favourites from the last few weeks

What to Buy The Person Who Has Everything This Christmas

A gift guide for the person who has everything they could ever need but perhaps they deserve an extra special luxurious treat this year

Limited Edition Beauty Gifts & Stocking Fillers for Christmas 2020

The next Gift Guide of the season is dedicated to all things beauty and the amazing limited edition releases from some of my favourite brands

11 of The Best Luxurious Home Scenting Brands

Whether you’re treating yourself, decorating your first home or starting your Christmas shopping here’s 11 beautiful home scenting brands to choose from

The Style & Beauty Diaries: September 2020

Looking back on all things fashion and beauty in September with gorgeous knitwear, glowy foundations and sneak peaks of the secrets I’m about to tell!

10 of The Best Natural & Glowy Foundations

Looking for a foundation or beauty balm that is radiant, glowy and healthy? Here are some tried and tested formulas that have topped my list of makeup faves

21 of the Best Nude Lipsticks & Lip Balms

My go to lip is always a nude but what are the best nude lipsticks, glosses and balms out there? Here’s 21 I’ve tried and tested over the years and now love

All The Makeup Brushes You’ll Ever Need for your Collection

If you’ve ever wanted to add some new makeup brushes into your collection then now’s the time – here’s every makeup brush I own and use on a daily basis

My Beauty Must Haves of 2020 So Far

A look at all the beauty products I’ve been loving so far this year from complexion saviours, self care favourites and the newest makeup must haves

How To Achieve A Glowy Hydrated Complexion

If you’re like me and you’re searching for the glowiest, hydrated skin possible then your search is over – here’s how to get that lit from within glow

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