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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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5 Smart Choices for Your First Designer Bag Purchase

It’s a hard decision to make if you’re thinking of investing in your first designer bag so what style and which brand wins

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

20 It Bags Set to Sell Out This Summer

Every season there’s a certain group of bags that make the most impact and this season these are the twenty that are set to sell out

The Best Summer Sandals, Slides and Flat Mules

Searching for the perfect beach sandals can be a never ending task but if you want trending, vacation perfect flats – look no further

The Best Designer Tote Bags for Under £1,000

A whole host of the best luxury tote bags for summer 2022 from some of your favourite designers and all under £1,000

What to Pack for a St.Tropez Summer Break

If you’re heading for a 2 or 3 night sunshine break this summer and wondering what to pack then take a look at my own St. Tropez looks

4 Places to Find Incredible Discounts on Brands I Love

Discover 50% 60% even 70% discounts on some of the most loved fashion brands out there at these incredible websites

What’s New & Trending at NET-A-PORTER

A closer look at what’s new in, trending online and on my wishlists at NET-A-PORTER for Spring and Summer 2022

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

My Red Carpet & Special Occasion Beauty Must Haves

When it comes to those rare special occasions there are a few beauty products I love and can’t do without for those red carpet moments

The Top 5 Looks From Paris & Milan

There were so many trends, pieces and look from fashion month that I fell head over heels for but which ones will you be seeing again?

The Only Colour You Need in Your Wardrobe This Spring

If there’s only one colour you need to add to your wardrobe this Spring then make sure it’s hot magenta bubblegum pink

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

What’s New For Spring from 5 of my Favourite Brands

If you’re also feeling inspired to have a wardrobe refresh here’s what’s new this spring from 5 of my favourite brands

Why It’s Okay to be The Things We’re Taught Not to be

Perhaps the important traits in life aren’t always strength and determination, what if they’re actually softness and comfort?

How to Add a Little Colour into Your Closet

If the spring sunshine is making you want to experiment with some colour in your wardrobe here’s a few ways to switch things up with purpose

My Top 10 Most Worn Styles & Trends of 2020

A look back at some of my favourite styles, newest trends and most worn pieces from 2020 that adorned my Instagram as much as my closet

The Best Black Friday & Cyber Week Discount for Luxury Fashion Lovers

There’s one only designer blog post you need to see this Black Friday and Cyber Week – spoiler alert it’s this one bursting with luxury discounts!

5 Easy Tips to Extend the Life of Your Clothing

Whether it’s because you love your clothing or you’re trying to be sustainable, there’s some simple things you can do to extend the life of your clothing

Why White Trousers are More Versatile Than You Think

White trousers instill fashion fear when you think about adding them to your wardrobe? Here’s why the trend is more versatile than you might think

How I’m Finding a New Work Life Balance in Isolation

If like me your home has now also become your permanent office, then here’s a few things that have been helping me to find a new work life balance

4 Tips For A Healthy & Happy New Year

There’s so much pressure to embrace a new version of ourselves as we head into the new year but do we really need to change all that much? If at all?

Why I Chose My Couture Bridal Gown for Our French Wedding

Why I chose to design and wear a Phillipa Lepley wedding dress and how I styled the gown for our outdoor ceremony in the South of France

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