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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Edge of Ember

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

20 Christmas Advent Calendars for Beauty Lovers 2022

Discover the ultimate round up and top 20 of beauty advent calendars for Holiday and Christmas 2022 before they’re gone

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

Introducing Gaia – Edge of Ember x Victoria Collection No.3

Introducing the third collection of my partnership with sustainable and ethical jewellery brand Edge of Ember – Gaia

Learning how to Prioritise Advocating for Yourself

Even if it feels uncomfortable and like a step too far out of your comfort zone, learning to advocate for yourself is a key to success

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

What Does Success Really Mean?

A recent interview got me thinking about success – what is it, what does it really mean and is it actually completely unique to us all?

The Only Colour You Need in Your Wardrobe This Spring

If there’s only one colour you need to add to your wardrobe this Spring then make sure it’s hot magenta bubblegum pink

Discover The Up to 25% off Edge of Ember Black Friday Sale

Want to add a little something special to your wishlist this year? Look no further than the only sale that Edge of Ember will do this year!

The Most Popular Boot Trends You Need This Season

08.11.2021 The Boot Trends You Don’tWant to Miss Fashion month this season signalled the return of my favourite type of footwear -…

4 Places to Discover Pre Owned Luxury & Designer Pieces

4 of my favourite places to browse, lust over and shop for pre owned, pre loved, designer and luxury pieces online

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

4 Ways to Style Your Favourite Florals for Cold Weather

Want to take your floral favourites into the cooler months too? Here’s 4 versatile ways to style them for autumn winter

25 Statement Knits to Lust Over for Autumn Winter

Are you a knitwear addict like me? Then look no further – 25 incredible statement knits for every budget and style this season

How I’m Trying to Recognise My Own Feelings

Sometimes life feels heavy and cloudy and although I know it’s just a matter of time before feeling better, it can still feel a lot

The Best New Pieces in my Late Summer Wardrobe

A closer look into the new in pieces in my late Summer wardrobe and what I wore to the Venice Film Festival 2021

My Thoughts on Having a Child Free Future

A very honest and personal chat about the possibility of being child free and the impact of sharing such a taboo topic

Saying Hello to a Slower Way of Life

After a heavy year and a chance to experience a slower pace of life is the return to normality really one we want?

What’s New From Bvlgari: The Serpenti Maxi Cabachon

A look at the newest release from Bvlgari and what makes this the reimagined Serpenti Maxi Cabachon so special

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