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Inthefrow

Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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Edge of Ember

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

What Does Success Really Mean?

A recent interview got me thinking about success – what is it, what does it really mean and is it actually completely unique to us all?

The Only Colour You Need in Your Wardrobe This Spring

If there’s only one colour you need to add to your wardrobe this Spring then make sure it’s hot magenta bubblegum pink

Discover The Up to 25% off Edge of Ember Black Friday Sale

Want to add a little something special to your wishlist this year? Look no further than the only sale that Edge of Ember will do this year!

The Most Popular Boot Trends You Need This Season

08.11.2021 The Boot Trends You Don’tWant to Miss Fashion month this season signalled the return of my favourite type of footwear -…

4 Places to Discover Pre Owned Luxury & Designer Pieces

4 of my favourite places to browse, lust over and shop for pre owned, pre loved, designer and luxury pieces online

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

4 Ways to Style Your Favourite Florals for Cold Weather

Want to take your floral favourites into the cooler months too? Here’s 4 versatile ways to style them for autumn winter

25 Statement Knits to Lust Over for Autumn Winter

Are you a knitwear addict like me? Then look no further – 25 incredible statement knits for every budget and style this season

How I’m Trying to Recognise My Own Feelings

Sometimes life feels heavy and cloudy and although I know it’s just a matter of time before feeling better, it can still feel a lot

The Best New Pieces in my Late Summer Wardrobe

A closer look into the new in pieces in my late Summer wardrobe and what I wore to the Venice Film Festival 2021

My Thoughts on Having a Child Free Future

A very honest and personal chat about the possibility of being child free and the impact of sharing such a taboo topic

Saying Hello to a Slower Way of Life

After a heavy year and a chance to experience a slower pace of life is the return to normality really one we want?

What’s New From Bvlgari: The Serpenti Maxi Cabachon

A look at the newest release from Bvlgari and what makes this the reimagined Serpenti Maxi Cabachon so special

25 On Trend Shirts for Your Late Summer Closet

If you don’t yet have the perfect shirt in your closet, now is the time to add one of the most versatile pieces you’ll ever own

What The First Year of Dog Life Has Taught Us

Happy 1st Birthday Boe – here’s all the things you’ve taught us over the last year and why you’re truly our best friend

Why I’m Learning to be Kinder to Myself

Sometimes we realise that the love and care offer to the people in our lives should be given to ourselves just as readily

My Weekend Must Haves for a Summer Staycation

After a travel hiatus and so much time at home the time has come to learn how to pack for summer staycations again but what do we really need?

The Style & Beauty Diaries: July 2021

I may well be out of office but I’m still taking time to celebrate the last month of achievements, events and joy like always!

5 Poolside Trends That are Huge for 2021 Holidays

Whether you’re going to be heading to paradise or indulging in a staycation there’s 5 poolside trends you need to be styling this summer

So That Was The First Half of 2021…

A chatty catch up as we sail past the half way mark of 2021 to chat all things life, work and everything in-between

Summer Styling: Take Your Look from Day to Night

If you’re looking for some simple tips to take your summer style from day to night then look no further than these four I swear by

Introducing Inthefrow x Edge of Ember: The Paradise Collection

I’m so thrilled to introduce my second collaboration with the wonderful Edge of Ember team – The Paradise Collection!

Summer Styling: Simple Ways to Wear Monochrome

Have you seen the monochrome trend around this summer and you’re not sure how if it’s for you? Here’s how to embrace simple tonal looks

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