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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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The Best Beauty Advent Calendars For 2023

The time is now to snap up the beauty advent calendar that’s been on your mind before the limited edition releases sell out forever

5 of the Best Mascaras for Dramatic Lashes

Looking for a dramatic, lengthening and bold mascara to add to your makeup bag? Discover 5 of the best from some of our favourite brands

My Red Carpet & Special Occasion Beauty Must Haves

When it comes to those rare special occasions there are a few beauty products I love and can’t do without for those red carpet moments

10 of The Most Beautiful Floral & Fruity Fragrances

A look back over which fragrances in the last 15 years have become my all time favourites and which type of scents I seem to always prefer

How to Make Ruffles Wearable for Spring 2021

A deep dive into how the spring 2021 trend of ruffles can be interpreted for everyday wear all the way through to special occasion pieces

The Style & Beauty Diaries: January 2021

It’s a new year and that means kicking off the monthly style and beauty diaries for a 3rd year to celebrate the highs as we should

Why Self-Belief is Essential for Success

In an era where we are always looking to others for inspiration and encouragement – it’s time to make a change and be your own idol

Lancôme X Proenza Schouler: Which Products to Buy?

The new limited edition Lancôme X Proenza Schouler makeup collection is now available; see what I think and which pieces are must haves!

What’s On My Holiday Makeup Menu?

Summer holiday beauty essentials for weather that’s prone to melting off your full face of makeup

Where to Shop for Luxury Beauty Favourites

Ticking off your list of luxury beauty must-haves, one favourite at a time!

What to Buy the Ladies for Christmas

Makeup, skincare, homewear and an assortment of amazing gifts she’s sure to love! What will you be buying for Christmas?

Summer Scents

      A scent for every summer occasion. Heres where I’ll be wearing mine… Summer Weddings – Jo Malone Orange Blossom…

Summer Skin: Lancome Miracle Air De Teint and Blush Subtil Creams

When you find a new foundation and you’re like woah… !function(d,s,id){var e, p = /^http:/.test(d.location) ? ‘http’ : ‘https’;if(!d.getElementById(id)) {e = d.createElement(s);e.id…

Discovering: Lancome French Innocence Collection

How to be Parisian, with Lancome, neutrals and baby pinks for spring… What can we see? Lancome My French Palette Lancome Lip…

Lancome Amethyst Eyes and Grandoise Mascara

I don’t remember the last time I featured this wonderful brand on Inthefrow… So it’s about time I brought you some new…

Lancome Teint Miracle Foundation in 010

( Lancome Teint Miracle Foundation in 010 – £27 ) Lancome Love After testing out my Mums version of the Lancome Teint…

My Favourite Evening Makeup Look

This look is one I literally wear for most evenings out as I love deep brown smokey eye looks. I have started…

Lancôme La Vie Est Belle L’Eau De Parfum

( Lancôme La Vie Est Belle Eau De Parfum 50ml – £56 )  I finally bought it. The parfum I have been…

Lancome Baftas Red Carpet Giveaway

My First Giveaway! Hi Lovelies! I have finally decided to plan a little tiny giveaway for you all to say Thank You…

Lancôme Teint Miracle Fresh Foundation Veil

( Lancome Teint Miracle Foundation SPF 15 30ml – £27 ) Wow, what a brilliant foundation. This is actually my Mums which…

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