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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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The Vanity Bag is Back for Fall Winter 2024

Fall seems like the perfect transition time to reintroduce the iconic vanity bag into our closets – practically perfect in every way

The Best Luxury Accessories for your AirPods

Tech accessories don’t have to be boring and if you’re a fashion lover then there’s a whole host of luxury brands launching tech must haves

Get The Look For Less: The Oversized Trench Coat

The Saint Laurent wool coat is the sell out of the year but if you can’t reach the price price point there’s more affordable options for all

What’s Hot This Week – Ten Must Have Pieces

With spring in full swing and hopes for better weather rising check out which must have clothing is set to sell out this month

15 Trending Pairs of Platform Shoes for Every Budget

The trending shoe of the season is a blast from the past with platform heels and stacked soles making a well deserved return

Why I Don’t Want to Have children & You Don’t Have to Either

I’m a woman and wife in my 30’s and I want to be child free – here’s why you don’t need to be a mother either if you don’t want to

New Beauty, Makeup & Fragrance Launches Not to be Missed

Don’t miss these new beauty, haircare, makeup & fragrance launches that are flying off the shelves this summer

This Years Best Designer Collaborations Available Now

2022 is the year of the designer collaboration with so many to choose from but which releases stand out from the crowd this summer?

20 It Bags Set to Sell Out This Summer

Every season there’s a certain group of bags that make the most impact and this season these are the twenty that are set to sell out

The Best Summer Sandals, Slides and Flat Mules

Searching for the perfect beach sandals can be a never ending task but if you want trending, vacation perfect flats – look no further

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

3 Radiant Foundations for Normal to Dry Skin

If you’re looking to try out a new foundation for the summer and have normal to dry skin maybe my 3 current favourites might win your favour

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

The Top Trends to be Seen In This Season

Looking for a little inspo on what to add to your closet? Here are 5 trends you won’t be able to escape and neither will you want to

The Chunky Boot That’s Here to Stay For Spring

Are some of last seasons trends here to stay? Look towards footwear for your biggest hints like the iconic chunky boot from Bottega Veneta

How to Navigate Being an Empath Both Online & Off

Over time I’ve found tangible helpful ways to navigate being an empath with purpose and care both online and off

What I’ll Be Wearing for Milan & Paris This Season

It’s that time of the year yet again and that means a look at what’s new in and on my fashion month lust list

Exploring The Complexity of Self Imposed Pressure

Sometimes that pressure we feel isn’t from the outside world, it’s from our own selves and that’s not an easy thing to recognise

A Must Have Dupe for Those Sell Out Sparkly Boots

Have you been searching for a great dupe for THOSE sell out disco boots? Look no further than this weeks Inthefrow article

Where to Find Must Have Accessories for Spring Summer

Searching for your newest wardrobe addition for the spring summer season? Look no further than this weeks on trend round up

The New Year Dilemma

Feeling overwhelmed by the new year new you rhetoric? Join me in switching things up and making 2022 whatever you’d like it to be

4 Places to Discover Pre Owned Luxury & Designer Pieces

4 of my favourite places to browse, lust over and shop for pre owned, pre loved, designer and luxury pieces online

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