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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Theory

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

What’s Hot This Week – New In Autumn Fashion

It’s knitwear season, it’s layering season, it’s coat season – perhaps the best season of all. Here’s what new in this autumn

Shop the Best Holiday Weekend Summer Sales

There’s Memorial Day weekend sales galore right now and if you’re feeling overwhelmed then check out some of the best savings here

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

What’s New In at Theory & a HUGE Discount Code

Discover what’s new at Theory this autumn and save big with an exclusive discount code you won’t find anywhere else

4 Places to Find Incredible Discounts on Brands I Love

Discover 50% 60% even 70% discounts on some of the most loved fashion brands out there at these incredible websites

The Top 5 Looks From Paris & Milan

There were so many trends, pieces and look from fashion month that I fell head over heels for but which ones will you be seeing again?

21 of the Best Sustainable Fashion Brands You Need to Know About

Being more sustainable with your clothing choices is easier than it may seem – especially with so many beautiful clothing brands making big changes. Here are 21 of the best clothing brands utilising sustainable practices and fabrics

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