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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Viktor & Rolf

Discover Viktor & Rolf Fragrances this Christmas featuring Me!

Discover a sneak peek behind the scenes of the filming of Viktor & Rolf’s Holiday commercials featuring their biggest fan – me!

The Changing Face of Social Media & What’s Next?

Social media platforms are always adapting, changing and updating but are those updates benefitting us as creators and users?

The Chunky Boot That’s Here to Stay For Spring

Are some of last seasons trends here to stay? Look towards footwear for your biggest hints like the iconic chunky boot from Bottega Veneta

A Must Have Dupe for Those Sell Out Sparkly Boots

Have you been searching for a great dupe for THOSE sell out disco boots? Look no further than this weeks Inthefrow article

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

10 of The Most Beautiful Floral & Fruity Fragrances

A look back over which fragrances in the last 15 years have become my all time favourites and which type of scents I seem to always prefer

The Style & Beauty Diaries: October 2020

With secrets now out in the open this monthly recap of all things fashion, beauty & puppies is certainly one of the most exciting I’ve ever compiled!

3 Ways I Motivate Myself to Work Harder

No matter what I’m doing, where I am or how old I seem to be one thing is for certain – I’m motivated in 3 personal ways above all others

The Style & Beauty Diaries: January 2020

Welcome to another year of the Style & Beauty diaries where I look back on my favourite fashion pieces, beauty products and destinations of the past month

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