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Inthefrow

Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

The Chunky Boot That’s Here to Stay For Spring

Are some of last seasons trends here to stay? Look towards footwear for your biggest hints like the iconic chunky boot from Bottega Veneta

Exploring The Complexity of Self Imposed Pressure

Sometimes that pressure we feel isn’t from the outside world, it’s from our own selves and that’s not an easy thing to recognise

The New Fashion Rules for 2022 & Beyond

With fashion month upon us join me for an exploration of my fashion goals, hopes and dreams for 2022 and beyond

The New Year Dilemma

Feeling overwhelmed by the new year new you rhetoric? Join me in switching things up and making 2022 whatever you’d like it to be

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

The Most Stylish Christmas Gifts for Winter Fashion Lovers

If you’re looking to treat yourself or a loved one to a stylish gift then Holland Cooper have some luxury pieces to add to your Xmas list

Inthefrow x Holland Cooper: A Christmas Surprise!

I’ve got a little Christmas surprise to reveal and I’m so excited to share this stylish, festive and super secret piece with you!

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

25 Statement Knits to Lust Over for Autumn Winter

Are you a knitwear addict like me? Then look no further – 25 incredible statement knits for every budget and style this season

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

The Style & Beauty Diaries: September 2021

September has flown by and I’m so excited for Autumn but that doesn’t mean we can’t take a moment to celebrate how wonderful last month was

Learning Just How Important 5 Minutes Can Be

It can take 60 days to form a habit but what if that habit only needs 5 minutes of your day? Learning the importance of small steps

25 Autumnal Biker Jackets for All Budgets

The Biker Jacket is back with a bang this year and if you’re thinking of investing in one this Autumn then here’s 25 to choose from

The Style & Beauty Diaries: August 2021

Come celebrate August together with me and look back over achievements, joy and all things style on Inthefrow

Inthefrow x Holland Cooper: AW21 Sneak Peek

You read that right – Inthefrow x Holland Cooper AW21 will be launching very soon and you can see the first sketches of the collection here!

The Style & Beauty Diaries: July 2021

I may well be out of office but I’m still taking time to celebrate the last month of achievements, events and joy like always!

The Style & Beauty Diaries: June 2021

It’s finally and officially summer meaning that the Style & Beauty Diaries is embracing the sunshine and everything that comes with it

5 Versatile Must Haves for a Spring Wardrobe Refresh

The warmer weather may have arrived but don’t panic you don’t need a whole new wardrobe – just a few key pieces I promise!

The Style & Beauty Diaries: May 2021

One of the most exciting monthly round ups ever, filled with all the great things, all the new things and so many reasons to celebrate

Inthefrow x Holland Cooper: The Spring Summer ’21 Collection is Live!

Yes you read that right – Inthefrow x Holland Cooper Spring Summer ’21 capsule collection is now live and available for purchase!

Inthefrow x Holland Cooper: The Spring Summer ’21 Collection

A behind the scenes look at shooting the Inthefrow x Holland Cooper Spring Summer ’21 capsule collection launching soon!

The Best New Accessories in my Spring Summer Wardrobe

A deeper look at the new accessories that are taking over my wardrobe this season and some of the best takes on the styles right now

The Importance of Finding Joy in The Small Things

A little something I felt compelled to share about the importance of the small things and finding joy offline when you need it most

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