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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Stella McCartney

Little Luxury Gifts for Designer Fashion Lovers

Got a designer brand lover in your life but don’t know what to put in their stocking? We’ve got you covered with a host of little luxuries

The 5 Coat Trends to Invest In This Winter

Coat trends this time of year are always big news and if you’re wondering what to invest in this season here are the big five

What’s Hot This Week – Ten New In Fashion Picks

Want to know what’s hot this week and what’s trending this season? Look no further than the ten new in fashion picks set to sell out

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

Why I Don’t Want to Have children & You Don’t Have to Either

I’m a woman and wife in my 30’s and I want to be child free – here’s why you don’t need to be a mother either if you don’t want to

4 Places to Find Incredible Discounts on Brands I Love

Discover 50% 60% even 70% discounts on some of the most loved fashion brands out there at these incredible websites

The Top 5 Looks From Paris & Milan

There were so many trends, pieces and look from fashion month that I fell head over heels for but which ones will you be seeing again?

The New Fashion Rules for 2022 & Beyond

With fashion month upon us join me for an exploration of my fashion goals, hopes and dreams for 2022 and beyond

The Pros & Cons of Working With Your Partner

Considering working together with your partner? There’s some pros and cons to this unique partnership you might want to know

So That Was The First Half of 2021…

A chatty catch up as we sail past the half way mark of 2021 to chat all things life, work and everything in-between

Why Productivity Shouldn’t Look The Same for Everyone

Ever thought you might not be as productive as you’d like to be? Maybe the idea of productivity isn’t as defined as we like to think it is

The Best New Accessories in my Spring Summer Wardrobe

A deeper look at the new accessories that are taking over my wardrobe this season and some of the best takes on the styles right now

How to Wear & Style The Grandad Vest Trend

A look into how to wear the Grandad vest trend from winter into spring as well as how to style any new trend with confidence

My Top 10 Most Worn Styles & Trends of 2020

A look back at some of my favourite styles, newest trends and most worn pieces from 2020 that adorned my Instagram as much as my closet

The Best Black Friday & Cyber Week Discount for Luxury Fashion Lovers

There’s one only designer blog post you need to see this Black Friday and Cyber Week – spoiler alert it’s this one bursting with luxury discounts!

Shop My Favourite Autumn Pieces for Every Budget

A look into the most worn pieces in my wardrobe this season and where you can find some great high street and premium dupes

Where to Find The Best Hermès Dupes

Want to indulge in the styling of Hermès without the exclusive price point? Here are some alternatives to the brand that will bring you just as much joy

The Best Knitwear For Every Budget This Autumn

It’s the most wonderful time of the year – that’s right it’s knitwear season so if you’re looking for a treat for any budget this is the post for you

4 Brands That Prove Sustainability Can Be Stylish

The word sustainable doesn’t always evoke fashionable and on trend but Net Sustain is here to break that assumption with their consciously curated platform

Where to Find The Best Bottega Veneta Dupes

They’re the brand of the season but if you don’t want to invest in the Bottega Veneta luxury price point you can find inspiration all over the high street

10 Stylish Sustainable Fashion Brands I’m Loving to Wear

10 fashion brands that are not only making waves for their stylish designs but are also making changes to create a more sustainable fashionable world

Why Bloggers Should Diversify and Grow their Blog and Brand

How content creators should be looking after and developing their brands and business models as the industry starts to change

The Future of Blogging and Influencers

A fresh start and design for Inthefrow, but what about the future of blogging? This is how I believe Instagram and blogging is progressing and what we can expect for the future.

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