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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion Events

7 Looks I Styled at London Fashion Week

My favourite looks from London Fashion Week and what I wore to the Victoria Beckham, Julien Macdonald, Nicholas Kirkwood and Christopher Kane show & more!

L’Oreal x Isabel Marant – The Makeup, Party and SS19 Show

The latest designer collaboration for L’Oreal Paris with Isabel Marant – a review of the 5 piece collection and thoughts from the Frow at her SS19 fashion show

8 Autumn Outfits I Wore to New York Fashion Week

8 Outfits perfect for the Autumnal weather that I wore for a number of New York Fashion Week shows including Phillip Lim, Kate Spade, Zimmermann and Self Portrait

What To Wear For Every Wedding This Summer

Fashion picks for Summer weddings guest outfits, Spring proms, garden parties and beyond!

Paris Fashion Week AW18: A Style Diary

A detailed look at my Paris fashion week outfits and just how I chose to style them

How to Style the Statement Trouser

How to style the statement trouser, while not stepping too far out of your comfort zone

My New Accessories Collection! Strathberry x Inthefrow

My collaboration collection between Strathberry and Inthefrow is finally here! #StrathberryXInthefrow

What I’ve Bought in the Boxing Day Luxury Sales

The best luxury clothing and accessories to hit the Boxing Day Sales

Sale Season: Tips, Tricks & Discount Temptations

Where to spend, what to expect and how to get ready for the biggest sales of the year

What happened at the Dior SS18 Show in Paris

The Runway Makeup Look and my Dior outfit for the Dior Spring Summer 18 Show

See and Shop the Designers I Adored at London Fashion Week

A run down of the London Fashion Week shows I loved and what’s inspiring my new wardrobe choices for Fall

Victoria Beckham SS18 NYFW: Backstage and Frow

Fresh and Natural makeup with a feminine, pastel collection for Spring Summer 2018 by Victoria Beckham

I’m Hosting a Charity Dinner Party and You’re Invited!

Join me and get involved to support the 2017 British Heart Foundation Wear It. Beat It. Campaign!

4 Ways to Overcome Work Tiredness

A few tips to remotivate yourself when you’re down on enthusiasm, motivation and can’t shake the tiredness

Dior A/W17 and Dior Pump’N’Volume Mascara

Backstage and front of house tickets to the Dior Show in Paris and my newest Mascara obsession!

Giorgio Armani A/W17 and How to Build Your Personal Style Confidence

Fashion isn’t fun without the confidence to wear something that makes you feel amazing

What I Learned at London Fashion Week for A/W17

The end of another inspiring season of new styles and fashions for Autumn/Winter 2017

How To Declutter Your Wardrobe and Shop Smarter for Luxury

My top tips for detoxing your wardrobe, shopping for bargains and making your clothes work for you!

What I Learned from New York Fashion Week A/W17

When it comes to trend spotting for Autumn/Winter, New York had themes I’m totally in love with

Why You Should Never Be Afraid To Travel Alone

Don’t let anything hold you back from chasing your wanderlust and embarking on a new adventure!

Why the Chunky Heeled Boot Is my New Winter Favourite

Why I’ve invested in the chunky winter heeled boot trend, and you should too…

Why 2016 Was the Best Year of My Life

A Visual Diary of the best year of my life. 2016 was the year of travel, love, adventures and best friends

The Coolest Fashion Store in London You Have to Visit

The best luxury, immersive shopping experience in the centre of London!

Paris Fashion Week S/S17 Diary

Rounding off the fashion month with my favourite show of Spring/Summer 2017 in Paris!

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