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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion Events

How to Avoid Social Regrets and FOMO

Avoiding social regrets and the fear of missing out! My tips for experiencing so much more!

Dreams come True: Becoming a L’Oreal Paris Hair Ambassador

The proudest and most exciting moment of my blogging career so far!

Giorgio Armani S/S17: Milan Fashion Week Diary

From the Armani Hotel to backstage at the S/S17 show, to watching the newest collection on the Catwalk. A Milan Armani diary.

10 Places I Want to Visit Before I’m 30

I may have seen a lot of the world, but it definitely isn’t enough. Here are 10 places I need to visit!

Trend Spotting for Spring Summer 2017 LFW

A Round up of London Fashion Week and spotting the next trends to hit the Spring stores

5 Autumn/Winter Fashion Essentials

Creating my Autumn Fashion Wardrobe with 5 key pieces for the season

Building a Wardrobe of Wearable Classics

Investing in those classic, wearable pieces that I know I will reach for over and over!

Buying the Handbag of my Dreams

The most beautiful Dior Diorama in a stunning deep raspberry. Perfect for London Fashion Week Day 2!

Why I’m Doing Things Differently this LFW

I’ve decided to make some changes to my LFW schedule this year and I cannot wait!

How to Prepare for London Fashion Week

It’s time for LFW S/S 2017, but what do you need to do to prepare and make the most of it?

How To Shop Like a Blogger

For two weeks, Seven Dials is hosting a Charity Pop Up Store where you can pick up some amazing blogger bargains! #INTHEFROWXBHF

What Happened at the Dior Cruise Show 2017

All aboard the Dior Express to Blenheim Palace for the Dior Cruise Show 2017

What Happens in Cannes: With Elie Saab

Perfume, Red Carpet Gowns and lunch on a private Island with Elie Saab in Cannes

Walking the Cannes Red Carpet with L’Oreal Paris

Cannes Red Carpets, L’Oreal Blue Obsession Parties and Matching Blue Dresses with Dame Helen Mirren

Launching Dior Poison Girl in Paris

A luxury fashion and beauty trip to experience Dior and Paris in a whole new way!

Paris Fashion Week: Diary Edition

A whirlwind trip to Paris Fashion Week, partying with spokesmodels and shopping in Chanel

Louis Vuitton Twist Bag: How to Wear

My first investment into the Louis Vuitton family with one of their newest icons, the LV Twist

How to Spend 24 Hours in Paris

If I was given 24 hours in Paris, this is where I would eat, sleep, shop and visit!

Why it’s Okay to Alternate Your Style

Why we should embrace changing our personal style and the way we wish to reflect our personalities

Why you should never give up

Your goals, dreams and aspirations are within reach, and staying strong is part of the struggle

Where I love to Shop for Fashion

Where I found my love for fashion and where I go when I need to buy something special

Why we need to realise that EVERYONE is human

Is it acceptable to write something about someone else, that you would never want to read about yourself?

3 Ways to be Confident Being Yourself

Learning to accept yourself, embrace your flaws and adapt to your environment are key to finding the real you!

Where to Find the Best Fashion Inspiration

When you’re in a fashion rut, these are my go-to places for a little dose of fashion inspo

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