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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Fashion

Little Luxury Gifts for Designer Fashion Lovers

Got a designer brand lover in your life but don’t know what to put in their stocking? We’ve got you covered with a host of little luxuries

The Best Edge of Ember Black Friday Discounts

Discover the best of the Edge of Ember Black Friday discounts with up to 30% off the brands sustainable collections live now

8 Festive Party Dresses & Discount Codes

It’s party season and that means tracking down that special number that’s festive enough for any occasion this Christmas

What’s New This Week – Hot on the High Street

All our favourite high street retailers have launched their autumn winter collections but which pieces do you need in your closet?

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

Get The Look – The Ballet Shoe

Party season is just around the corner and our feet could not be more thankful for the newest flat shoe trend; the iconic ballet pump

What’s Hot This Week – New In Autumn Fashion

It’s knitwear season, it’s layering season, it’s coat season – perhaps the best season of all. Here’s what new in this autumn

Victoria Magrath x Holland Cooper AW23

Introducing the sign up for the sixth collaborative collection – Victoria x Holland Cooper autumn winter 2023

Get The Look – The Chunky Loafer

The new season trends are already making an impact and the chunky loafer is back with a twist from our favourite brands

What’s Hot This Week – The Best High Street Dupes

There are some looks sticking around from summer but just because they’re transitional doesn’t mean you shouldn’t opt for dupes

4 Classic Autumn Winter Trends to Buy Early

Just because it’s not officially Autumn doesn’t mean the weather isn’t perfect to wishlist some new season trends now

The Best of the Reformation Summer Sale

It’s that time of year – the summer sale is now on at The Reformation and we’ve collated the best pieces available for a limited time

4 Runway Shows Not to Miss this Season

Fashion weeks are always memorable with some of the most established brands on the runway but there’s 4 this season not to be missed

What’s Hot This Week – New on The High Street

Some of our favourite high street stores currently have amazing dupes for trending luxury labels and we’ve put together 10 of the best

5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

Get The Look – The Tenniscore Fashion Trend

With Wimbledon in full swing it only feels right to dive into the Tenniscore trend from some of our most loved sports chic brands

The Best Luxury Accessories for your AirPods

Tech accessories don’t have to be boring and if you’re a fashion lover then there’s a whole host of luxury brands launching tech must haves

How to add a Little Barbie to Your Wardrobe

No talk of summer trends would be complete without a nod to Margot Robbie and Barbie girl style 101 this year – here’s how

3 Vacation Collaborations you Need to Know About

Nothing feels more exciting than bagging a piece of a limited edition capsule collection from some of your favourite brands

What’s Hot This Summer – Lavender Dreams

It may not be the Pantone colour of the year but lavender and lilac are viral this summer and here’s which brands are leaning into the trend

Get The Look – The Denim Midi Skirt

The piece of the summer is the denim midi skirt and that makes it a must have for any trend setter or followers wardrobe this season

Discover 5 of The Best Summer Holiday Collections

Summer always blesses us with some of the best limited edition collections from our favourite brands and these 5 are certainly set to sell out

What’s Hot This Week – Ten Trending Summer Picks

Summer is just around the corner and that means sunshine, vacations and all the trending fashion that we adore

Shop the Best Holiday Weekend Summer Sales

There’s Memorial Day weekend sales galore right now and if you’re feeling overwhelmed then check out some of the best savings here

What’s Hot This Week – New In Under £100

A collection of the best new in pieces but make it high street! This week you can add to your wardrobe without breaking the bank

Get The Look For Less: Matching Separates

Wondering how to add the matching separate trend to your closet without breaking the bank? You can always get the look for less

How to Add Metallics to Your Closet for 2023

Lusting over the metallic trend this season? Here’s which pieces to wear and style to shine as bright as can be

Discover Alternative Bridal Styles for Under £500

Don’t want to break the bank on a bridal look and also looking for something a little different? Look no further than our Inthefrow round up

How to Style Your Wardrobe Essentials for Spring

Discover how to style wardrobe essentials from the Victoria x Holland Cooper spring summer collection launch 2023

Get The Look For Less: The Oversized Trench Coat

The Saint Laurent wool coat is the sell out of the year but if you can’t reach the price price point there’s more affordable options for all

What’s Hot This Week – Ten Must Have Pieces

With spring in full swing and hopes for better weather rising check out which must have clothing is set to sell out this month

Spring Wedding Guest Looks for Under £250

An on trend selection of wedding guest dresses for every budget from high street to premium brands no matter the venue

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

10 Styles Everyone Should be Wearing This Season

Want to know what everyone’s wearing this season and what your favourite brands are dropping? We’ve got you covered

The 8 Staples You Need in Your Spring Wardrobe

Introducing the limited edition spring capsule collection no.5 – Victoria x Holland Cooper spring summer 2023

3 Perfect Reasons to Try Renting your Wardrobe

Thinking about renting your first fashion piece but not sure where to start? Here are three perfect reasons to take the plunge

5 Smart Choices for Your First Designer Bag Purchase

It’s a hard decision to make if you’re thinking of investing in your first designer bag so what style and which brand wins

Is This The Designer Collaboration Of The Season?

Is this the designer collaboration of the season? Discover Louis Vuitton and Yayoi Kusama’s iconic partnership and Harrods takeover

Introducing The New Future of Luxury Diamond Jewellery

As the Victoria x Edge of Ember partnership continues to grow I’m so excited to introduce our new fine jewellery capsule collection

The 5 Coat Trends to Invest In This Winter

Coat trends this time of year are always big news and if you’re wondering what to invest in this season here are the big five

Ways to Wear the 2023 Colour of The Year

Discover the bold, beautiful and joyous Pantone colour of the year for 2023 and how to wear it and even style it in your home

What’s Hot This Week – Ten New In Fashion Picks

Want to know what’s hot this week and what’s trending this season? Look no further than the ten new in fashion picks set to sell out

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

The Holland Cooper Gift Guide for Fashion Lovers 2022

If your loved one is a fashion lover and wants something special under the tree then look no further than my Holland Cooper Gift Guide

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

What’s New In at Theory & a HUGE Discount Code

Discover what’s new at Theory this autumn and save big with an exclusive discount code you won’t find anywhere else

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

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