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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Fashion

Victoria Magrath x Holland Cooper AW23

Introducing the sign up for the sixth collaborative collection – Victoria x Holland Cooper autumn winter 2023

Get The Look – The Chunky Loafer

The new season trends are already making an impact and the chunky loafer is back with a twist from our favourite brands

What’s Hot This Week – The Best High Street Dupes

There are some looks sticking around from summer but just because they’re transitional doesn’t mean you shouldn’t opt for dupes

4 Classic Autumn Winter Trends to Buy Early

Just because it’s not officially Autumn doesn’t mean the weather isn’t perfect to wishlist some new season trends now

The Best of the Reformation Summer Sale

It’s that time of year – the summer sale is now on at The Reformation and we’ve collated the best pieces available for a limited time

4 Runway Shows Not to Miss this Season

Fashion weeks are always memorable with some of the most established brands on the runway but there’s 4 this season not to be missed

What’s Hot This Week – New on The High Street

Some of our favourite high street stores currently have amazing dupes for trending luxury labels and we’ve put together 10 of the best

5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

Get The Look – The Tenniscore Fashion Trend

With Wimbledon in full swing it only feels right to dive into the Tenniscore trend from some of our most loved sports chic brands

The Best Luxury Accessories for your AirPods

Tech accessories don’t have to be boring and if you’re a fashion lover then there’s a whole host of luxury brands launching tech must haves

How to add a Little Barbie to Your Wardrobe

No talk of summer trends would be complete without a nod to Margot Robbie and Barbie girl style 101 this year – here’s how

3 Vacation Collaborations you Need to Know About

Nothing feels more exciting than bagging a piece of a limited edition capsule collection from some of your favourite brands

What’s Hot This Summer – Lavender Dreams

It may not be the Pantone colour of the year but lavender and lilac are viral this summer and here’s which brands are leaning into the trend

Get The Look – The Denim Midi Skirt

The piece of the summer is the denim midi skirt and that makes it a must have for any trend setter or followers wardrobe this season

Discover 5 of The Best Summer Holiday Collections

Summer always blesses us with some of the best limited edition collections from our favourite brands and these 5 are certainly set to sell out

What’s Hot This Week – Ten Trending Summer Picks

Summer is just around the corner and that means sunshine, vacations and all the trending fashion that we adore

Shop the Best Holiday Weekend Summer Sales

There’s Memorial Day weekend sales galore right now and if you’re feeling overwhelmed then check out some of the best savings here

What’s Hot This Week – New In Under £100

A collection of the best new in pieces but make it high street! This week you can add to your wardrobe without breaking the bank

Get The Look For Less: Matching Separates

Wondering how to add the matching separate trend to your closet without breaking the bank? You can always get the look for less

How to Add Metallics to Your Closet for 2023

Lusting over the metallic trend this season? Here’s which pieces to wear and style to shine as bright as can be

Discover Alternative Bridal Styles for Under £500

Don’t want to break the bank on a bridal look and also looking for something a little different? Look no further than our Inthefrow round up

How to Style Your Wardrobe Essentials for Spring

Discover how to style wardrobe essentials from the Victoria x Holland Cooper spring summer collection launch 2023

Get The Look For Less: The Oversized Trench Coat

The Saint Laurent wool coat is the sell out of the year but if you can’t reach the price price point there’s more affordable options for all

What’s Hot This Week – Ten Must Have Pieces

With spring in full swing and hopes for better weather rising check out which must have clothing is set to sell out this month

Spring Wedding Guest Looks for Under £250

An on trend selection of wedding guest dresses for every budget from high street to premium brands no matter the venue

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

10 Styles Everyone Should be Wearing This Season

Want to know what everyone’s wearing this season and what your favourite brands are dropping? We’ve got you covered

The 8 Staples You Need in Your Spring Wardrobe

Introducing the limited edition spring capsule collection no.5 – Victoria x Holland Cooper spring summer 2023

3 Perfect Reasons to Try Renting your Wardrobe

Thinking about renting your first fashion piece but not sure where to start? Here are three perfect reasons to take the plunge

5 Smart Choices for Your First Designer Bag Purchase

It’s a hard decision to make if you’re thinking of investing in your first designer bag so what style and which brand wins

Is This The Designer Collaboration Of The Season?

Is this the designer collaboration of the season? Discover Louis Vuitton and Yayoi Kusama’s iconic partnership and Harrods takeover

Introducing The New Future of Luxury Diamond Jewellery

As the Victoria x Edge of Ember partnership continues to grow I’m so excited to introduce our new fine jewellery capsule collection

The 5 Coat Trends to Invest In This Winter

Coat trends this time of year are always big news and if you’re wondering what to invest in this season here are the big five

Ways to Wear the 2023 Colour of The Year

Discover the bold, beautiful and joyous Pantone colour of the year for 2023 and how to wear it and even style it in your home

What’s Hot This Week – Ten New In Fashion Picks

Want to know what’s hot this week and what’s trending this season? Look no further than the ten new in fashion picks set to sell out

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

The Holland Cooper Gift Guide for Fashion Lovers 2022

If your loved one is a fashion lover and wants something special under the tree then look no further than my Holland Cooper Gift Guide

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

What’s New In at Theory & a HUGE Discount Code

Discover what’s new at Theory this autumn and save big with an exclusive discount code you won’t find anywhere else

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

Introducing Gaia – Edge of Ember x Victoria Collection No.3

Introducing the third collection of my partnership with sustainable and ethical jewellery brand Edge of Ember – Gaia

4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

Discover The Easy to Style Ombre Gradient Trend

If you’re looking for this seasons easy to style trend that’s full of fun and simple to adapt then the ombre trend is for you

15 Trending Pairs of Platform Shoes for Every Budget

The trending shoe of the season is a blast from the past with platform heels and stacked soles making a well deserved return

30 Trending Wedding Guest Dresses Under £250

In the height of wedding season it’s very easy to break the bank but if you have a budget to keep to here’s 30 beautiful wedding guest picks

4 Reasons to Visit The New Flannels Store in Liverpool

If you’re thinking about a trip to Liverpool then there’s never been a better time because the new Flannels store is now open – a must visit

This Years Best Designer Collaborations Available Now

2022 is the year of the designer collaboration with so many to choose from but which releases stand out from the crowd this summer?

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