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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Fashion

The High Street Retailer You Have to Check Out

There’s one high street retailer that’s stood the test of time and now they’ve expanded their brand offering there’s more to lust over

5 New Season Bags Worth the Splurge

Discover five new bag styles available now from the designers that are making waves for spring summer 2025

10 Dupes for the Saint Laurent Biker Jacket

Missed out on the Saint Laurent Leather Biker Jacket? Here are 10 dupes you won’t want to miss out on for Spring

3 Spring Fashion Must Haves for Your Closet

In amongst the many trends arising for spring 2025 there are 3 that shine through with their wearability and versatility

The Best Selling Looks of 2025 So Far

A shoppable round up of the best selling looks in 2025 so far that the community is loving, purchasing and coveting

Where to Find the Best Faux Fur Jackets

Faux fur is back with a bang for spring summer 2025 and here’s where to find the best of the bunch from designer to high street

Mocha Mousse – 2025 Pantone Colour of the Year

The Pantone Colour of the Year for 2025 is here and there’s a way everyone can indulge with fashion, beauty and lifestyle options

Luxury Fashion You Should Actually Buy in the Black Friday Sales 2024

Here’s what you really should buy from the NET-A-PORTER Black Friday sale this year from some of the most sought after designer brands

The Vanity Bag is Back for Fall Winter 2024

Fall seems like the perfect transition time to reintroduce the iconic vanity bag into our closets – practically perfect in every way

Late Summer Vacation Style Picks – August 2024

With late summer vacations just around the corner now is the time to choose a few versatile pieces to style in the sunshine

The Best of the Summer Sale on Net-a-Porter – July 2024

Discover the best of the Summer sale with some incredible discounts on luxury pieces for July 2024 on Net-a-Porter

How to Embrace the Western Fashion Trend

It’s time to slay the Western trend but if you’re not sure how then look no further than must haves from MyTheresa, Mango, Net-A-Porter & …

What Items and Trends to Buy for Spring on Net-a-Porter – May 2024

What are the best Spring fashion trend pieces and basics to buy for May 2024 on Net-a-Porter

Where to Find The Row Margaux Bag

If you’re still searching for the it bag of the season the elusive Margaux Bag by The Row is now in stock again

Peach Fuzz – 2024 Pantone Colour of the Year

The 2024 Pantone Colour of the Year is officially Peach Fuzz – discover how to style the shade, wear the colour and decorate with the hue

Winter Warmer Gifts for Cosy Homebodies

If you’re searching high and low for the ideal homebody gift that screams cosy winter warmer the best picks are right here

Little Luxury Gifts for Designer Fashion Lovers

Got a designer brand lover in your life but don’t know what to put in their stocking? We’ve got you covered with a host of little luxuries

The Best Edge of Ember Black Friday Discounts

Discover the best of the Edge of Ember Black Friday discounts with up to 30% off the brands sustainable collections live now

8 Festive Party Dresses & Discount Codes

It’s party season and that means tracking down that special number that’s festive enough for any occasion this Christmas

What’s New This Week – Hot on the High Street

All our favourite high street retailers have launched their autumn winter collections but which pieces do you need in your closet?

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

Get The Look – The Ballet Shoe

Party season is just around the corner and our feet could not be more thankful for the newest flat shoe trend; the iconic ballet pump

What’s Hot This Week – New In Autumn Fashion

It’s knitwear season, it’s layering season, it’s coat season – perhaps the best season of all. Here’s what new in this autumn

Victoria Magrath x Holland Cooper AW23

Introducing the sign up for the sixth collaborative collection – Victoria x Holland Cooper autumn winter 2023

Get The Look – The Chunky Loafer

The new season trends are already making an impact and the chunky loafer is back with a twist from our favourite brands

What’s Hot This Week – The Best High Street Dupes

There are some looks sticking around from summer but just because they’re transitional doesn’t mean you shouldn’t opt for dupes

4 Classic Autumn Winter Trends to Buy Early

Just because it’s not officially Autumn doesn’t mean the weather isn’t perfect to wishlist some new season trends now

The Best of the Reformation Summer Sale

It’s that time of year – the summer sale is now on at The Reformation and we’ve collated the best pieces available for a limited time

4 Runway Shows Not to Miss this Season

Fashion weeks are always memorable with some of the most established brands on the runway but there’s 4 this season not to be missed

What’s Hot This Week – New on The High Street

Some of our favourite high street stores currently have amazing dupes for trending luxury labels and we’ve put together 10 of the best

5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

Get The Look – The Tenniscore Fashion Trend

With Wimbledon in full swing it only feels right to dive into the Tenniscore trend from some of our most loved sports chic brands

The Best Luxury Accessories for your AirPods

Tech accessories don’t have to be boring and if you’re a fashion lover then there’s a whole host of luxury brands launching tech must haves

How to add a Little Barbie to Your Wardrobe

No talk of summer trends would be complete without a nod to Margot Robbie and Barbie girl style 101 this year – here’s how

3 Vacation Collaborations you Need to Know About

Nothing feels more exciting than bagging a piece of a limited edition capsule collection from some of your favourite brands

What’s Hot This Summer – Lavender Dreams

It may not be the Pantone colour of the year but lavender and lilac are viral this summer and here’s which brands are leaning into the trend

Get The Look – The Denim Midi Skirt

The piece of the summer is the denim midi skirt and that makes it a must have for any trend setter or followers wardrobe this season

Discover 5 of The Best Summer Holiday Collections

Summer always blesses us with some of the best limited edition collections from our favourite brands and these 5 are certainly set to sell out

What’s Hot This Week – Ten Trending Summer Picks

Summer is just around the corner and that means sunshine, vacations and all the trending fashion that we adore

Shop the Best Holiday Weekend Summer Sales

There’s Memorial Day weekend sales galore right now and if you’re feeling overwhelmed then check out some of the best savings here

What’s Hot This Week – New In Under £100

A collection of the best new in pieces but make it high street! This week you can add to your wardrobe without breaking the bank

Get The Look For Less: Matching Separates

Wondering how to add the matching separate trend to your closet without breaking the bank? You can always get the look for less

How to Add Metallics to Your Closet for 2023

Lusting over the metallic trend this season? Here’s which pieces to wear and style to shine as bright as can be

Discover Alternative Bridal Styles for Under £500

Don’t want to break the bank on a bridal look and also looking for something a little different? Look no further than our Inthefrow round up

How to Style Your Wardrobe Essentials for Spring

Discover how to style wardrobe essentials from the Victoria x Holland Cooper spring summer collection launch 2023

Get The Look For Less: The Oversized Trench Coat

The Saint Laurent wool coat is the sell out of the year but if you can’t reach the price price point there’s more affordable options for all

What’s Hot This Week – Ten Must Have Pieces

With spring in full swing and hopes for better weather rising check out which must have clothing is set to sell out this month

Spring Wedding Guest Looks for Under £250

An on trend selection of wedding guest dresses for every budget from high street to premium brands no matter the venue

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

10 Styles Everyone Should be Wearing This Season

Want to know what everyone’s wearing this season and what your favourite brands are dropping? We’ve got you covered

The 8 Staples You Need in Your Spring Wardrobe

Introducing the limited edition spring capsule collection no.5 – Victoria x Holland Cooper spring summer 2023

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