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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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20 It Bags Set to Sell Out This Summer

Every season there’s a certain group of bags that make the most impact and this season these are the twenty that are set to sell out

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

4 Holy Grail Products for Dramatic Bushy Brows

Looking to perfect your brow routine? Here are the products I can’t live without when it comes to my bold brow style

Vacation Look Inspiration for A Luxury Sunshine Break

Heading off for some sunshine soon? Look no further for some vacation look inspo filled with luxurious linens and stand out swimwear

What Does Success Really Mean?

A recent interview got me thinking about success – what is it, what does it really mean and is it actually completely unique to us all?

The Top Trends to be Seen In This Season

Looking for a little inspo on what to add to your closet? Here are 5 trends you won’t be able to escape and neither will you want to

The Only Colour You Need in Your Wardrobe This Spring

If there’s only one colour you need to add to your wardrobe this Spring then make sure it’s hot magenta bubblegum pink

The New Fashion Rules for 2022 & Beyond

With fashion month upon us join me for an exploration of my fashion goals, hopes and dreams for 2022 and beyond

The New Year Dilemma

Feeling overwhelmed by the new year new you rhetoric? Join me in switching things up and making 2022 whatever you’d like it to be

Christmas & New Year’s Eve Looks for Every Budget

Looking for a last minute festive party look and in need of some inspiration? Then look no further than my annual Christmas & NYE round up

What’s New On My Bvlgari Wishlist This Season

Want to know what’s new and upcoming by Bvlgari this festive season? Look no further than my favourite luxury styles perfect for gifting

Why This Christmas Feels Like The Season of More

This year it truly feels like the season for more but what does that mean for the Holidays and Christmas 2021

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

Paris Fashion Week: Christian Dior Spring Summer RTW ’22

Discover my favourite looks from the Christian Dior Spring Summer Ready to Wear ’22 show as well as my own current season style

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

25 of The Best Occasion Dresses for Party Season

Wedding party season is late this year so choose versatile occasion wear that transitions easily into a festive party look

The Best New Pieces in my Late Summer Wardrobe

A closer look into the new in pieces in my late Summer wardrobe and what I wore to the Venice Film Festival 2021

What’s Hot in Beauty: NARS Orgasm on The Beach

Discover the newest limited edition NARS summer launch that you’ll want to get your hands on before it’s gone – Orgasm on The Beach

Summer Styling: How to Style Your Favourite Swimwear

Go behind the scenes of my latest Edge of Ember Photoshoot and discover how to style your favourite summer swimwear

How to Still Look Stylish When it’s Cold Outside

When the weather turns cold and grey outside that doesn’t mean you can’t look and feel stylish – here’s how!

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

5 Coat Styles to Add to Your Closet This Autumn

It can’t be autumn on Inthefrow.com without talking all things coats, blazers and jackets so here’s the cream of the crop for all budgets

4 Simple Ways to Style a Bralette

The cropped bralette is a big trend for this next season but how do you find the right one and style it for more than one occasion? Here’s how!

How to Choose The Right Swimwear For You

Whether you’re heading to the sunshine or a local spa, choosing the right swimwear can be overwhelming with so many styles on offer – here’s a few faves

25 Floral Dresses that Aren’t Just for Summer

Florals don’t just have to grace your closet in spring/summer but rather choose the right dress and it will become one of the most versatile pieces you own

4 Easy Tips to Create Amazing Blog Imagery

Sometimes shooting great quality imagery and being creative with your content needs just a few helpful hints to make the most out of your photography

30 Last Minute Holiday Pieces for Every Budget

Planning a last minute sunshine getaway here or abroad? Here’s 30 holiday picks that are super versatile, completely on trend and suit every budget

Why We Shouldn’t Be Scared To Be Ourselves Online

We all live at least part of our lives online but it seems it’s become harder than ever to be ourselves online and it feels so important to change that

Why Being Kind to Yourself is Key

Sometimes we forget that being kind doesn’t just mean being kind to others – it means being kind and gentle with yourself too

An Honest Letter to the Person I was before Covid

With all this time to think whilst we #stayhome, I wanted to be honest about the thoughts and emotions I’ve felt about the life I led before Covid-19. Might this change the people we become in the future?

What Content Creators Need to Know about the Influencer Industry

Every content creator has to navigate the blogging industry in a world that changes every day. Here are 15 tips for bloggers and creators to stay on track

Discovering Paradise in The Maldives

If you’re looking for paradise to celebrate a special event or even just for your next beach vacation, then Joali should definitely be your next destination

A Luxury Mountainside Ski Resort Like No Other

If you’re looking for a ski resort with incredible views, amazing staff and a spa that you’ll never want to leave then look no further!

What I’m Learning About New Married Life

The four lessons I’ve learned about a healthy and happy marriage since my wedding, including the need for teamwork, responsibility and future babies

How to Decide on The Right Wedding Decor & Flowers

Planning an event as important as a wedding can most definitely be overwhelming so how do you decide what decor and which flowers best suit your venue?

Why Getting Married Can Show You Your True Friends

They say the biggest of events show you exactly who your greatest friends are and a wedding can definitely do just that – in the best way possible

How to Have Some Fun With Your Wedding Style

It’s all too easy to follow tradition when it comes to wedding style but here’s how you can have a little fun and embrace your style on your big day

How to Plan A Wedding That Reflects Your Personality

As stressful as planning a wedding can be, there are a few things you can do to ensure your wedding is truly a reflection of the both of you

Why I Chose My Couture Bridal Gown for Our French Wedding

Why I chose to design and wear a Phillipa Lepley wedding dress and how I styled the gown for our outdoor ceremony in the South of France

How to Recreate My Bridal Pool Party Style

For part 2 of our wedding album I’m sharing all the details of my poolside party look and how we celebrated on the afternoon of our wedding day

How to Style a Bridal Tuxedo for a Wedding Party

It’s finally time to share the details of our wedding weekend and that means the first photos of my incredible Pronovias Tuxedo and the pre wedding black & white party

The Style & Beauty Diaries: July 2019

The start of a new monthly series looking back over the past months fashion choices, beauty loves and once in a lifetime adventures

The Wedding Diaries: My Newquay, Surfing Hen Party (and 30th Birthday)

A surfing, eating, hot-tubbing hen party with 16 girls, seaside and gin and tonics. Read on to find out why you might love Cornwall for your Hen Party too

How & Why I Work With Brands as an Influencer

A deeper look into the relationship between brands and influencers when it comes to paid for collaborations on social media

The Wedding Diaries: Why I Haven’t Enjoyed Wedding Planning

Why my fairytale Wedding Planning experience just hasn’t been as magical as I hoped for. And Top Tips, to not make the mistakes I did

5 Pieces Everyone Should Add to Their Closet for 2019

We’re half way through the year and these are the 5 pieces that stand out as the cream of the crop when I think about adding to my 2019 wardrobe

The Problem with Social Media & the Removal of Instagram Likes

Why do we rely on Instagram likes and how does it impact our mental health? What will happen when ‘Likes’ are no longer a measurement of success?

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