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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion Events

How to add a Little Barbie to Your Wardrobe

No talk of summer trends would be complete without a nod to Margot Robbie and Barbie girl style 101 this year – here’s how

Is This The Designer Collaboration Of The Season?

Is this the designer collaboration of the season? Discover Louis Vuitton and Yayoi Kusama’s iconic partnership and Harrods takeover

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

Introducing Gaia – Edge of Ember x Victoria Collection No.3

Introducing the third collection of my partnership with sustainable and ethical jewellery brand Edge of Ember – Gaia

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

Paris Fashion Week: Christian Dior Spring Summer RTW ’22

Discover my favourite looks from the Christian Dior Spring Summer Ready to Wear ’22 show as well as my own current season style

Celebrating a Date with Dior at Selfridges London

After over a year of no in person fashion events it was finally time to say hello to London and hello to one of my favourite luxury brands

Introducing The Inthefrow x Holland Cooper Collection

That’s right – it’s a real pinch me moment to announce that the Inthefrow x Holland Cooper collection will be launching this year!

Did You Know Paris Fashion Week is Going Digital?

It’s Paris fashion week but not as we know it – we can all get involved this season as the calendar moves online and shows virtually across the globe

My Dream Project: I Need Your Help

I can finally let you in on a little secret I’ve been keeping about my dream project but first I need your help in answering a few very important questions

4 Ways to Wear Tie Dye for Spring 2020

No matter if you’re diving head first into the tie dye trend and dreaming of Summer or only feel you can wear it in the gym there’s a tie dye piece for you

3 Ways I Motivate Myself to Work Harder

No matter what I’m doing, where I am or how old I seem to be one thing is for certain – I’m motivated in 3 personal ways above all others

Fashion Month: Is It Time for Change?

I’ve adored fashion month for so many years and feel so lucky to have been part of some incredible shows – but is it time for change?

The Wedding Diaries: We Booked the Wedding Venue!

After 2 months of worry, I have finally booked our wedding venue. And a few other pivotal elements are coming together. Now I can enjoy the wedding prep again

The Cameras, Lenses & Equipment I Use For Instagram and Vlogging

An in depth look at every piece of equipment we use to create the content you see across my multiple social media platforms

4 Simple Ways to Wear the 70’s for Spring

4 simple but effective ways to wear the 70s trend that swept last seasons runways and is now making its way into our wardrobes.

How to Wear the Fashion Week Catwalk Looks for Autumn Winter 2019

A look at 5 of the inspirational London Fashion Week shows I attended and which trends we’re likely to be seeing on the high street for Autumn 2019

The Best Black Friday Codes and Discounts for 2018

Hundreds of my favourite finds from the Black Friday Sales for Cyber Weekend – from luxury, high street, beauty and home store discounts and codes

The Pros and Cons of Attending Fashion Week

Is fashion week really as glamorous as it seems? Running down my love and loathes of the biggest weeks in the fashion calendar and if you really should go

7 Designer Outfits I Wore for Milan & Paris Fashion Week

A closer look at all of the designer outfits I put together for the shows during Paris and Milan fashion week and which pieces you’ll be seeing a lot more of.

The Book Club Tour for The New Fashion Rules: Events and Competitions!

Find out the details for the events surrounding my debut book launch The New Fashion Rules, and also how to win a pamper and personal shopping day with me!

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