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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Holland Cooper

Is There Really Room for Rules in Fashion Anymore?

As fashion changes and our personal styles develop is there really room for rules anymore or are we finally embracing fashion as our own?

5 Trending Styles I’ll Still Be Wearing Through 2021

Wondering if those trend pieces you indulged in over lockdown will still be in style this spring summer? The answer is hell yes!

Introducing The Inthefrow x Holland Cooper Collection

That’s right – it’s a real pinch me moment to announce that the Inthefrow x Holland Cooper collection will be launching this year!

5 New Puppy Tips You Actually Need to Hear

Are you a new pup parent and you’re also wondering why you might have the only dog in the world who doesn’t like walks? Then keep reading…

My 9 Most Frequently Asked Questions – Version 2.0

It’s been a while since I updated my blog FAQ so here we are with the 9 most commonly asked questions from my latest Q&A

What 9 Years of Blogging Has Taught Me

A deep dive into the things I wish I knew when my hobby became my career and I was thrown into the realm of the self employed blogger

25 Ways to Add Linen into Your Spring Wardrobe

Spring may still be a little while away but I can still dream of being able to wear linen every single day and here are the pieces I love

The Best Affordable Cold Weather Skincare for Dry Skin

A closer look at one of my favourite beauty and skincare brands that is perfect for anyone with dryer skin who lusts after a radiant glow

A to Z: My Most Loved Brands & Online Shopping Destinations

My dream A to Z consisting of my most loved, most worn and most lusted after brands as well as my favourite online shopping destinations

My Top 10 Most Worn Styles & Trends of 2020

A look back at some of my favourite styles, newest trends and most worn pieces from 2020 that adorned my Instagram as much as my closet

Be Whoever You Want to be: My Resolutions for 2021

No matter what 2020 meant to you, 2021 is an opportunity to start a fresh page in whatever way benefits you the most

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

A Look Back at What 2020 Really Taught Me

A heartfelt look back at 2020 including the lessons, the hurdles and even a few things to truly be grateful for too

Luxury Bvlgari Accessories: These Are a Few Of My Favourite Things

If you’ve been thinking abut treating yourself to a special Bvlgari piece this year then take a look at the pieces I adore from the brand

Simple Tips for Avoiding Festive Burn Out this Holiday Season

3 simple and achievable tips for making sure you enjoy all that the festive season brings this year instead of feeling overwhelmed and even burnt out

The Style & Beauty Diaries: November 2020

It’s the last Style & Beauty diaries of 2020 before my yearly round up goes live next month, so I hope you enjoy looking back at November’s highlights

The Ultimate Gift Guide Collection for Christmas 2020

The perfect place to find shopping and gifting inspiration this festive season with my Christmas gift guide round up for every one of your loved ones

What to Know About Leaving The City for The Countryside

A chatty post about what it’s like moving to the countryside after living the city life for over 10 years and how we knew it was time for us to m

The Ultimate Christmas Gifts for Luxury Fashion Lovers

It’s gift guide season here on Inthefrow and it wouldn’t be right not to kick things off with a beautifully curated fashion wishlist full of perfect gifting

5 Easy Tips to Extend the Life of Your Clothing

Whether it’s because you love your clothing or you’re trying to be sustainable, there’s some simple things you can do to extend the life of your clothing

How to Wear Statement Patterns this Season

If you’re thinking about investing in the checkered trend or any statement pattern this season, here’s how to wear them with ease

The Style & Beauty Diaries: October 2020

With secrets now out in the open this monthly recap of all things fashion, beauty & puppies is certainly one of the most exciting I’ve ever compiled!

The Must Have Accessory Trends you Need this Autumn

If you’re an accessory lover like me then these must have trends for autumn winter 2020 will be the key to your cold weather wardrobe

Why Repeating Outfits is Key to Discovering Your Style

It may not be talked about often on social media and it might even be frowned upon by some but here’s why I love repeating outfits and clothing often

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