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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Fashion

Life Lessons I’ve Recently Learned

Sometimes it just takes a moment away from our comfort zone to realise the bigger things in life!

7 Days of Christmas Giveaways!

I’m giving away 7 Amazing Prizes for each Sunday and Wednesday before Christmas!

The Best Cyber Weekend Codes, Promotions and Sales

All of the best codes and retailers to be shopping for Cyber Weekend and Cyber Monday sales and discounts!

The Coolest Fashion Store in London You Have to Visit

The best luxury, immersive shopping experience in the centre of London!

Autumn / Winter Fashion Trend Pieces: My Look For Less

Dressing for the late autumn, early Winter weather and how you can get my Look For Less!

What to Pack for the Last of the Winter Sunshine

My fashion and swimwear recommendations for any late winter sunshine holidays goers

My New Identity and Solving the Secret Mission

Undercover and uncovering the secrets of Ted Baker, in their latest Christmas Collection

How to Style the Varsity Jacket for Fall to Winter

A Cool and Casual Layering Piece that you didn’t realise your Autumn Wardrobe needed!

3 Ways to Live with a Workaholic (By a Workaholic)

The best ways to live with someone who has their heart set on working every hour of the day

Playing with Red Accessories for Autumn / Fall

Bringing a touch of colour back into the Autumnal palette with a splash of red

The Four Key Pieces for your Autumn Wardrobe

Aviators, chunky knitwear, the perfect black jeans and velvet booties should be on your list!

Two Luxury Fashion Favourites for Autumn Winter

If I could only take two brands onto a Desert Island, which would I choose?!

Why You Need to Stop Comparing Yourself to Others

Why you need to take time to reflect on your achievements and to pat yourself on the back!

Choosing the Best Winter Holiday Destination

From sunny beaches to snow topped mountains, here are my top recommendations for a late year getaway!

Paris Fashion Week S/S17 Diary

Rounding off the fashion month with my favourite show of Spring/Summer 2017 in Paris!

How to Avoid Social Regrets and FOMO

Avoiding social regrets and the fear of missing out! My tips for experiencing so much more!

How to Take Better Fashion Photos for your Blog

Blog photography tips, locations, lighting, settings and making the most of your camera!

Dreams come True: Becoming a L’Oreal Paris Hair Ambassador

The proudest and most exciting moment of my blogging career so far!

How to Dress Up Your Evening Look with Bulgari

The perfect evening bag for dressing up your look from casual to sophisticated

4 Swimwear Styles that Boost my Confidence

For a late summer holiday, here are four swimwear styles that help me with the confidence to bare all

Giorgio Armani S/S17: Milan Fashion Week Diary

From the Armani Hotel to backstage at the S/S17 show, to watching the newest collection on the Catwalk. A Milan Armani diary.

10 Places I Want to Visit Before I’m 30

I may have seen a lot of the world, but it definitely isn’t enough. Here are 10 places I need to visit!

Trend Spotting for Spring Summer 2017 LFW

A Round up of London Fashion Week and spotting the next trends to hit the Spring stores

5 Autumn/Winter Fashion Essentials

Creating my Autumn Fashion Wardrobe with 5 key pieces for the season

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