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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Fashion

Building a Wardrobe of Wearable Classics

Investing in those classic, wearable pieces that I know I will reach for over and over!

Buying the Handbag of my Dreams

The most beautiful Dior Diorama in a stunning deep raspberry. Perfect for London Fashion Week Day 2!

Why I’m Doing Things Differently this LFW

I’ve decided to make some changes to my LFW schedule this year and I cannot wait!

How to Prepare for London Fashion Week

It’s time for LFW S/S 2017, but what do you need to do to prepare and make the most of it?

Why the Jumpsuit is the Perfect Go-to for any Event

For all of your event and occasion dilemmas, the jumpsuit will have you covered. Here are my favourites!

Mission Impeccable: Playing the Superhero

An editorial tale of agents, spies and secret fashion identities

5 Ways to Overcome Insults, Bullying and Online Hate

My tips for blocking out the negativity and removing it from your life completely

How to Spend One Day In New York City

With just one day to spend in such a huge City, here are a few ways to make the most of it!

How to Turn a Bad Day into a Good Day

We all have bad days. We just need a push in the right direction to get back on the positive track

10 Do’s and Dont’s For Your Summer Holiday

What to pack, how to prepare and my top tips for having the best possible holiday

4 Ways to Wear Colour

Injecting colour into your summery wardrobe in four easy ways to wear

REVOLVE In the Hamptons

What I wore and behind the scenes for #RevolveintheHamptons

4 Ways to Grow Your Blog Following

What is the secret formula when it comes to blog growth? Here are my four tips for growing your audience!

Swimwear Inspo For Your Summer Holiday

Dreaming of sunshine? All my favourite swimwear pieces in one place!

5 Ways to Improve Your Fashion Blog Photos

My top tips for improving your photography game for your fashion blog

5 Key Pieces for Your Summer Wardrobe

Five pieces of clothing I cannot get enough of right now!

Why It’s All About Flats This Summer

The most perfect flat shoes and sandals for all budgets to complete your summer wardrobe!

Investing in Iconic Luxuries

The launch of the Disney x Coach 1941 collection is a collectors dream!

All the Bomber Jackets You Need in Your Wardrobe

A round up of this seasons best Bomber Jackets for all budgets.

What Happened at the Dior Cruise Show 2017

All aboard the Dior Express to Blenheim Palace for the Dior Cruise Show 2017

How to be Successful

Who decides who is successful? And who is not? And how do we measure one persons success to our own?!

What Happens in Cannes: With Elie Saab

Perfume, Red Carpet Gowns and lunch on a private Island with Elie Saab in Cannes

Why I Feel Like I’m Falling Behind

Taken a moment to recap and reevaluate before making changes for the better

Why I Needed a Change

The latest version of Inthefrow, updated, refreshed and developed from your feedback!

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