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How To Shop Like a Blogger



The Curated Blogger Pop Up
Today launches the first day of the #INTHEFROWXBHF blogger pop up store. A small boutique at 37 Neal Street in Covent Garden, that has been decorated into a bloggers haven; all in the name of the British Heart Foundation. I cannot remember just how many bags of unworn and barely worn clothing and beauty products I sent over to the BHF for the store over the past two months or so. But stepping into the pop up store on Thursday evening for the launch event, reminded me of just how many pieces of clothing I had actually had at one point. Here they were, all hung on clothes rails, merchandised into colour stories with price labels hanging from them for the opening of the store.

The Pop Up store is now open, with all proceeds going to the BHF. I have donated items from so many brands that I owned, from premium, high end high street and high street brands, all priced down to reasonable charity prices so they can be resold to everyone else. There are so so many bargains to be found in there from Reiss, Topshop, Amanda Wakeley, Whistles, Hobbs, Mint Velvet, ASOS and more, plus so so many premium beauty pieces!

The store is open for 10 days, so make sure you pop in, have a look around and shop some of the best charity finds you may ever come across. It is not only me who has donated, but Ollie Proudlock and his lovely girlfriend, as well as a number of other bloggers such as Amelia Liana and Liv Purvis.

I was honoured to be asked to work with the BHF on this amazing project and so proud that I got the chance to support in any way I could. And I feel that supporting a Charity doesn’t get more fun that having a real life pop up store for the occasion. It is beautifully decorated inside and such a cool concept; I can’t wait to see what you think of it – and what you buy!

Music from Zoe London DJ

Tiny Red Velvet Cupcakes from Lolas Cupcakes

I just want to say a few thank you’s for the evening!

Thankyou to Lola’s Cupcakes, my favourite cupcake shop in the world (seriously their cream cheese carrot cake cupcakes are my dream) for supplying the charity night with tiny red velvet cupcakes.

Thankyou to Barefoot Wines for sending over so many bottles of Red, White and Pink Fizzy Wine for the event. You guys know how much I adore your wines so they were absolutely loved on the evening.

Thankyou to Peardrop London for the canapes – they were delicious! And to Banana Split London for helping with the organisation!

To the people who took their time out to come and support the BHF on the night, I can’t tell you how much that meant to me. A lot of people were away on holiday or out having dinner, so the fact you guys took time out to come along and support the charity means the world. Thankyou to Lucy and Lydia, Lydia Millen, Amelia Liana, Laura Hyatt, Louise, Niomi Smart, Evan Edinger, Naomi Isted and Lily Melrose, and of course to Zoe London DJ for supplying some amazing music. Plus my amazing team at Gleam for being so supportive. Also to Emma at the BHF for being such a babe and for all the BHF team for setting up the Pop Up Store to look absolutely beautiful! Thankyou for collaborating with me on such a wonderful charity project!

If you’re heading into London shopping in the next two weeks, please go along to

37 Neal Street, Covent Garden

and have a look around the shop. All sales go straight to the BHF and I cannot wait to see how much me and you can raise by the end of the store opening. Thank you all for the support and lets make this a huge success for a wonderful Charity!

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