Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

Sign up here for a weekly catch up of everything Inthefrow
| Privacy

The Best of
Black Friday

Happy Thanksgiving guys! I hope no matter where you are and whether you've celebrated Thanksgiving or not, you all have something to be thankful for - I know I'm lucky enough to and that for me is the most important thing above all else. 

Every year I spend some of my break in Chicago putting together a Black Friday sales post and every year I find it gets smaller and smaller, but in the most positive way. Yes I love fashion and beauty, and yes I have a passion for style and trends, but during the sales seasons it's a great opportunity to invest in the things you've already fallen in love with during the year and truly save yourself some money on an item you've had on your wishlist.

As time has gone on, I've found I love to feature the brands I constantly wear such as All Saints, Reiss, Me+Em etc. and the sites that I consistently shop on such as Feel Unique, ASOS, LuisaViaRoma etc. because these are the things you'll find in my wardrobe all year round, not just featured on the blog because they're discounted. Some of my favourites such as Strathberry aren't taking part this year but you can still find some amazing quality pieces for yourself or others over on their site

So whether you're buying for yourself, treating someone else or even if you're not spending at all this Black Friday, I hope you still enjoy a look at my favourite things in this years Cyber Weekend sales!

Inthefrow uses affiliate links. Read the disclaimer for more info.

Please note all Cyber Weekend discounts are unique to each brand/website/item and are given at the discretion of each individual site. All codes/discounts are unique and for more details/information on restrictions please visit the sites directly. 

I couldn't not feature my new book The New Fashion Rules, especially as it has a HUGE 50% off it right now. The perfect time to pick it up for yourself or potential gifts for loved ones for Christmas. So so grateful. 

The perfect store for cosy winter knitwear, classic biker jackets, edgy ankle boots and your newest 'can't take it off' winter coat that everyone will ask about! All Saints are always known for their great sales discounts and this Black Friday is no exception. You'll find a huge 30% off absolutely everything on the site this weekend on both the UK and US sites and you'll definitely spot some pieces from my own wardrobe below too, including my new camel coat and that essential bodysuit!

It's no secret that ASOS is my go-to when I'm looking for high street essentials and trend pieces. It's just so easy to shop, receive in next to no time (ASOS premier gives you access to next day delivery for an entire year if you shop on the site often) and then send back with free returns if it isn't quite right for you this time around I've gathered up the items I'm loving right now on ASOS UK, all with 20% off with the code HELLO20 and it even includes sale and outlet items in the discount too. Enjoy!

If you're heading on a winter trip, boat cruise (you lucky thing you!) or if you're wanting to stock up on beach and swimwear for your 2019 Summer holiday, Beach Cafe is my favourite swimwear haven and has been for years now! For Cyber Weekend you can find 20% off of everything on the site from Friday 23rd including some of my all time fave brands too. These are my top 18 finds that I'm desperate to add to my wardrobe - now to get some trips booked ASAP!

I must admit, this is the best Selfridges Christmas deal I've seen - with so so many brands and lusted after items going into a 20% off discount and incredible beauty items, such as La Mer, with 10% off. As I'm a La Mer ambassador, I've include 6 links below too for my faves from La Mer that you can get at Selfridges - but if you head down the page a little, you'll find a La Mer section for their site too, as they have their own Christmas offer. But for Selfridges, enjoy 20% off everything on this page with the code SELFCCE but I went through the whole site and chose some amazing items that you might want to grab soon.

My go-to for any beauty item that I'm in need of whether it's a top up of my all time fave nude lipstick, a new addition to my tanning routine, my can't live without silver shampoo or my must have everyday skincare. Feel Unique have always been my number one portal for beauty holy grails, as it's just so easy to order and they have practically everything you could ever need on there! Take a peek at what they have to offer for Black Friday below and hopefully you'll fall in love just like I did!

I couldn't possibly create a post with all my favourite brands, without thinking of mentioning my ultimate choice for luxury skincare - La Mer. Over the years I've discovered both skincare and makeup that have changed the way I think about beauty and have recently discovered their newest foundation too - Soft Fluid. If you've ever thought about investing in the brand now is the time as the UK site are offering a complimentary 7 piece set (worth over £115) with every order over £200 using code BLACKFRIDAY.

You guys know what a huge fan I've been of Florence based Luisa Via Roma for the last four years or so. They're an Italian giant in luxury fashion and so many of my clothes are from this amazing store. Plus, you will find no other faster service from abroad! You will usually get your order within two days and free returns are so so easy. Their Black Friday sale is also amazing this year with 30% off full priced purchases over £300, just excluding starred items which are their classics that sell all year round. Everything below is in sale! Use the code: RS1130 at the purchasing page from Nov 20th-27th. And if you're in America, Asia or Africa you can get an extra 20% off sale items, excluding starred items, with code RS1120 Nov 20th-27th.


You guys will already know of my Me+Em obsession and also that I own so many of their incredible everyday pieces, from the best fitting trousers to the perfect knitwear and from the boiler suit of dreams to the softest travel must haves. I just had to include them! As I'm so close with the lovely ladies there, they've kindly given me my own code to use over on the site and I had to of course share it with you.  The code FROW20 applies 20% off everything on site between Nov 20th-25th, apart from shearling or leather pieces. Happy shopping one of my fave brands all!

My favourite place to shop when I'm in the states and one of the best places to buy clothing that delivers promptly to the UK from the US. If I can't find what's on my wishlist from my usual UK sites, then Nordstrom always has my back! Plus they sell so many awesome brands (both beauty and fashion!) so I think it's safe to say they're definitely one of the best in the fashion biz. After a trip to their huge store in Chicago this week with my bestie, here are my best Nordstrom sale finds for Black Friday  and beyond - with most things from 40-60% off!

There is no season in the year that goes by without me wearing an abundance of Reiss pieces. From their glamorous date night pieces to their chic tailoring, you'll often find me swooning over their new in section a few times a month! They deserved a spot in my Black Friday post without any hesitation. In the UK, these items here and a number of others, are up to 50% off from Nov 23rd-Midnight 26th and in the US & Canada, there will be 15% off all full price items from 23rd Nov until midnight 24th Nov.

My one and only's - there aren't many days that go by without me wearing one of my favourite Thomas Sabo jewels and there aren't many days that go by without somebody asking about the pieces either! I am very proudly their UK ambassador and I couldn't wish to work alongside a better quality brand in every way. Thomas Sabo creates the most incredible jewellery and it is so inkeeping with my style. So here they are, my favourite pieces that currently have 15% off from Nov 21st- 26th - and you'll also find some selected lines going up to a huge 50% off too!


Everything else that I thought you guys might like to know about.

I'll be updating this constantly over the weekend


Luxury Fashion


Net-A-Porter -Up to 25% off in private sale - just create an account for discount to be applied at checkout

Browns - 20% off Sale with BLACKMAGIC

Mytheresa - 30% off with Black30

Ssense - Up to 40% off some luxury styles

Coach - 20% off with BF2018


High Street
Mango - 30% off everything with code BLACK18

Topshop - Up to 50% off lines in this link

Astrid and Miyu - 25% off everything, exclusions apply.

H&M - Different offers per day

Public Desire - 25% off outerwear & boots with code NEEDIT25
Marks and Spencer - Special offers on selected items
Shopbop - Up to 25% off full price items, up to 75% off sale items with code: MORE18
Nike - 30% off edit changing daily with code Clear30

L.K.Bennett - 25% off everything with code FRIDAY25

ARKET - 25% off selected items per day

Missguided - 40% off selected or 20% off everything

River Island - 20% off £75 and above (UK) 20% off €100 and above (IE)

Sweaty Betty UK - Offering 25% off everything with the code ‘cheers’

Karen Millen - 25% off New In

Nasty Gal - 50% off EVERYTHING

Office - 20% off with Code: Glitter
The Body Shop - Up to 40% off selected lines with code 19805
GHD - Up to 30% off selected stylers
Clinique - 15% off any order and free delivery with code BLACK
ELEMIS - Daily Discounts
John Lewis - Up to 30% off
Cult Beauty - Daily discounts
Debenhams - big beauty offers daily


The White Company25% off almost everything with White25 - Up to 20% off lines

Debenhams - Up to 30% off
WestElm - 20% off with Friyay

Share this post

Sign up here for a weekly catch up of everything Inthefrow

Subscribe for Inthefrow Weekly

Sign up for a weekly catch up of the blog posts you may have missed, the recent products I’m adoring and my latest looks.

See my Privacy Policy here

To Top