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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion Editorials

3 of The Hottest Summer Sales for 2025

The best summer sales of 2025 are now live and they’re all you need before you head off on summer vacations and destination weddings

The Best Selling Looks of May So Far

With the arrival of the spring sunshine and visits to beer gardens on the rise as we speak, it’s only right that the May best sellers so far are full of versatile pieces and seasonal basics.

The Jelly Shoe Edit for All Budgets

The jelly shoe is back with a bang and bringing with it the millenial nostalgia we love – shop the edit for all budgets right here

The High Street Retailer You Have to Check Out

There’s one high street retailer that’s stood the test of time and now they’ve expanded their brand offering there’s more to lust over

5 New Season Bags Worth the Splurge

Discover five new bag styles available now from the designers that are making waves for spring summer 2025

3 Spring Fashion Must Haves for Your Closet

In amongst the many trends arising for spring 2025 there are 3 that shine through with their wearability and versatility

Where to Find the Best Faux Fur Jackets

Faux fur is back with a bang for spring summer 2025 and here’s where to find the best of the bunch from designer to high street

How to Embrace the Western Fashion Trend

It’s time to slay the Western trend but if you’re not sure how then look no further than must haves from MyTheresa, Mango, Net-A-Porter & …

Where to Find The Row Margaux Bag

If you’re still searching for the it bag of the season the elusive Margaux Bag by The Row is now in stock again

How to Protect Your Space This Festive Season

Heading home this Christmas but worried about protecting your space? You’re not the only one feeling that way this year

4 Must Have Christmas Day Party Looks

If you’re planning your Christmas Day look for this year then look no further than these 4 styles and their perfect accessories

Discover The Up to 25% off Edge of Ember Black Friday Sale

Want to add a little something special to your wishlist this year? Look no further than the only sale that Edge of Ember will do this year!

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

Must Have Spring Trends for Him Her & Everyone

If you’re looking for the most versatile and wearable trends for everyone this spring Mytheresa has your back with their newest drops

How to Make Ruffles Wearable for Spring 2021

A deep dive into how the spring 2021 trend of ruffles can be interpreted for everyday wear all the way through to special occasion pieces

The Ultimate Christmas Gifts for Luxury Fashion Lovers

It’s gift guide season here on Inthefrow and it wouldn’t be right not to kick things off with a beautifully curated fashion wishlist full of perfect gifting

Ultimate Autumn Fashion Edit with Holland Cooper

An exciting in depth look at all the clothing, accessories and fully styled looks in my new autumn edit with luxury tailoring brand Holland Cooper

Inthefrow x Edge of Ember: The Making of The Cosmos Collection

A little look behind the scenes at the creative process of the Cosmos Collection and some exclusive shots from the campaign shoot

Introducing Inthefrow x Edge of Ember: The Cosmos Collection

I am so very excited to announce the launch of the Cosmos Collection in collaboration with the incredible jewellery brand Edge of Ember

What I’m Most Looking Forward to For 2020

With so much to contend with so far this year, I’ve found the one thing we all have in common is looking to the future and the things we can’t wait to do

How to Work with Brands on a Content Campaign: Step by Step

From first contact to posting a brand image, what are the steps I follow to work when working with huge global brands on their promotional campaigns

Why My Husband Chose to Take My Last Name

It’s been the question most asked since we said our vows and one that’s caused quite a bit of confusion – so why has my husband taken my last name?

H&M x Giambattista Valli: Affordable Designer Luxury

It’s finally time for the the launch of the H&M x Giambattista Valli collection and to get your hands on incredible designer pieces at affordable prices

Why Yellow Will Be Your New Favourite Colour for Spring

How, why and where to style the newest colour of the Spring 2019 season, yellow, and why you’ll be seeing it just about everywhere in 3, 2, 1…

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