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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Label Lusting

What’s New in Beauty & Fragrance this Spring

Discover the newest launches in makeup, skincare and fragrance this spring from some of the most loved brands

Discover Alternative Bridal Styles for Under £500

Don’t want to break the bank on a bridal look and also looking for something a little different? Look no further than our Inthefrow round up

How to Style Your Wardrobe Essentials for Spring

Discover how to style wardrobe essentials from the Victoria x Holland Cooper spring summer collection launch 2023

Get The Look For Less: The Oversized Trench Coat

The Saint Laurent wool coat is the sell out of the year but if you can’t reach the price price point there’s more affordable options for all

What’s Hot This Week – Ten Must Have Pieces

With spring in full swing and hopes for better weather rising check out which must have clothing is set to sell out this month

Where to Buy The Best Quality Fashion Basics

Discover the best brands that produce great quality basics like bodysuits, vests and leggings for every season

Spring Wedding Guest Looks for Under £250

An on trend selection of wedding guest dresses for every budget from high street to premium brands no matter the venue

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

5 Hair Styling Products To Perfect Any Look

Looking for a hair product to change your life or even just your styling routine? Here’s 5 that are an immediate add to cart

10 Styles Everyone Should be Wearing This Season

Want to know what everyone’s wearing this season and what your favourite brands are dropping? We’ve got you covered

The 8 Staples You Need in Your Spring Wardrobe

Introducing the limited edition spring capsule collection no.5 – Victoria x Holland Cooper spring summer 2023

3 Perfect Reasons to Try Renting your Wardrobe

Thinking about renting your first fashion piece but not sure where to start? Here are three perfect reasons to take the plunge

5 Smart Choices for Your First Designer Bag Purchase

It’s a hard decision to make if you’re thinking of investing in your first designer bag so what style and which brand wins

Is This The Designer Collaboration Of The Season?

Is this the designer collaboration of the season? Discover Louis Vuitton and Yayoi Kusama’s iconic partnership and Harrods takeover

The 5 Coat Trends to Invest In This Winter

Coat trends this time of year are always big news and if you’re wondering what to invest in this season here are the big five

New Must Try Beauty Launches of 2023

New Year new beauty… that’s how the saying goes right? The newest launches in makeup, skincare, bodycare and haircare

What’s Hot This Week – Ten New In Fashion Picks

Want to know what’s hot this week and what’s trending this season? Look no further than the ten new in fashion picks set to sell out

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

What’s New In at Theory & a HUGE Discount Code

Discover what’s new at Theory this autumn and save big with an exclusive discount code you won’t find anywhere else

4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

Discover The Easy to Style Ombre Gradient Trend

If you’re looking for this seasons easy to style trend that’s full of fun and simple to adapt then the ombre trend is for you

15 Trending Pairs of Platform Shoes for Every Budget

The trending shoe of the season is a blast from the past with platform heels and stacked soles making a well deserved return

30 Trending Wedding Guest Dresses Under £250

In the height of wedding season it’s very easy to break the bank but if you have a budget to keep to here’s 30 beautiful wedding guest picks

4 Reasons to Visit The New Flannels Store in Liverpool

If you’re thinking about a trip to Liverpool then there’s never been a better time because the new Flannels store is now open – a must visit

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