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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Melissa Odabash

5 Swimwear Brands You Need in Your Suitcase This Summer

This summer there are 5 swimwear and beachwear brands you need to know and need to add to your vacation wishlist

Summer Styling: How to Style Your Favourite Swimwear

Go behind the scenes of my latest Edge of Ember Photoshoot and discover how to style your favourite summer swimwear

How I’m Changing my Life and Work Flow in 2019

The four ways I’m changing my work/life balance for 2019, from Fashion Week to my fitness regime, organisation and travel plans.

What I Wore in St Lucia – Summer Holiday Outfit Inspo

Which holiday pieces made the cut for our Spring getaway to idyllic St. Lucia

Why I’m Breaking Up With My Phone

Why I’m spending less time on social media and more time living in the moment

When to Invest in Luxury Accessories Vs High Street

Accessories can make or break your outfit, but do you need to splurge on designer or should you save on high street?

The Ultimate Swimwear Guide for 2018

The ultimate swimwear guide to get you sunshine ready and leave you feeling your best.

5 Tips for Not Overpacking Your Suitcase

Ways to keep your packing efficient and organised for your big holiday

4 Ways to Stylishly Cover Up Your Swimwear

Four of the best holiday styles for covering up your itsy bitsy teeny weeny bikini!

What to Pack: My Summer Holiday Essentials

The accessories and clothing summer holiday essentials I’m packing in my case for my trips to the sunshine

Evening Holiday Outfits: Maxis and Jumpsuits

Two holiday heroes, the Jumpsuit and the Maxi Dress, and the way I wore them

Sun Worshipper: 3 Expert Suncare Tips

How to look after your skin whilst loving every minute in the sunshine. Top tips from a Skincare Expert!

Beach Bums

A morning on the beachfront in Triangl bikinis

Poolside Luxuries

I wish I could live in bikinis forever, especially when London is this warm… Nothing beats being poolside, in a new, stunning…

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