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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion

A Must Have Dupe for Those Sell Out Sparkly Boots

Have you been searching for a great dupe for THOSE sell out disco boots? Look no further than this weeks Inthefrow article

The New Fashion Rules for 2022 & Beyond

With fashion month upon us join me for an exploration of my fashion goals, hopes and dreams for 2022 and beyond

Where to Find Must Have Accessories for Spring Summer

Searching for your newest wardrobe addition for the spring summer season? Look no further than this weeks on trend round up

The New Year Dilemma

Feeling overwhelmed by the new year new you rhetoric? Join me in switching things up and making 2022 whatever you’d like it to be

Christmas & New Year’s Eve Looks for Every Budget

Looking for a last minute festive party look and in need of some inspiration? Then look no further than my annual Christmas & NYE round up

How to Protect Your Space This Festive Season

Heading home this Christmas but worried about protecting your space? You’re not the only one feeling that way this year

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

4 Must Have Christmas Day Party Looks

If you’re planning your Christmas Day look for this year then look no further than these 4 styles and their perfect accessories

The Most Stylish Christmas Gifts for Winter Fashion Lovers

If you’re looking to treat yourself or a loved one to a stylish gift then Holland Cooper have some luxury pieces to add to your Xmas list

Discover The Up to 25% off Edge of Ember Black Friday Sale

Want to add a little something special to your wishlist this year? Look no further than the only sale that Edge of Ember will do this year!

What’s New On My Bvlgari Wishlist This Season

Want to know what’s new and upcoming by Bvlgari this festive season? Look no further than my favourite luxury styles perfect for gifting

Inthefrow x Holland Cooper: A Christmas Surprise!

I’ve got a little Christmas surprise to reveal and I’m so excited to share this stylish, festive and super secret piece with you!

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

The Most Popular Boot Trends You Need This Season

08.11.2021 The Boot Trends You Don’tWant to Miss Fashion month this season signalled the return of my favourite type of footwear -…

4 Places to Discover Pre Owned Luxury & Designer Pieces

4 of my favourite places to browse, lust over and shop for pre owned, pre loved, designer and luxury pieces online

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

How Your Luxury Bvlgari Handbag is Really Created

Discover a behind the scenes look into the Bvlgari workshop in Florence to see exactly how your luxury handbag is brought to life

4 Ways to Style Your Favourite Florals for Cold Weather

Want to take your floral favourites into the cooler months too? Here’s 4 versatile ways to style them for autumn winter

25 Statement Knits to Lust Over for Autumn Winter

Are you a knitwear addict like me? Then look no further – 25 incredible statement knits for every budget and style this season

Inthefrow x Holland Cooper: The Autumn Winter ’21 Collection is Live!

It’s true – my Inthefrow x Holland Cooper Autumn Winter Capsule Collection is now live and available to purchase for the season!

Paris Fashion Week: Christian Dior Spring Summer RTW ’22

Discover my favourite looks from the Christian Dior Spring Summer Ready to Wear ’22 show as well as my own current season style

The Style & Beauty Diaries: September 2021

September has flown by and I’m so excited for Autumn but that doesn’t mean we can’t take a moment to celebrate how wonderful last month was

25 of The Best Occasion Dresses for Party Season

Wedding party season is late this year so choose versatile occasion wear that transitions easily into a festive party look

Learning Just How Important 5 Minutes Can Be

It can take 60 days to form a habit but what if that habit only needs 5 minutes of your day? Learning the importance of small steps

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