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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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The Vanity Bag is Back for Fall Winter 2024

Fall seems like the perfect transition time to reintroduce the iconic vanity bag into our closets – practically perfect in every way

Late Summer Vacation Style Picks – August 2024

With late summer vacations just around the corner now is the time to choose a few versatile pieces to style in the sunshine

The Best of the Summer Sale on Net-a-Porter – July 2024

Discover the best of the Summer sale with some incredible discounts on luxury pieces for July 2024 on Net-a-Porter

How to Embrace the Western Fashion Trend

It’s time to slay the Western trend but if you’re not sure how then look no further than must haves from MyTheresa, Mango, Net-A-Porter & …

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WHAT DID YOU SAY?! #shorts

What Items and Trends to Buy for Spring on Net-a-Porter – May 2024

What are the best Spring fashion trend pieces and basics to buy for May 2024 on Net-a-Porter

Where to Find The Row Margaux Bag

If you’re still searching for the it bag of the season the elusive Margaux Bag by The Row is now in stock again

Peach Fuzz – 2024 Pantone Colour of the Year

The 2024 Pantone Colour of the Year is officially Peach Fuzz – discover how to style the shade, wear the colour and decorate with the hue

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JOIN ME FOR DYSON AIRSTRAIT LAUNCH #shorts

Goal Setting, Vision Boards and Manifesting Tips for 2024

Tips for goal setting for a successful 2024 and ways to manifest and keep focused including creating a 2024 vision board

Last Minute Personal Gifts Under £100

As we get closer and closer to the big day don’t despair – discover meaningful and personalised gifting all under £100

Winter Warmer Gifts for Cosy Homebodies

If you’re searching high and low for the ideal homebody gift that screams cosy winter warmer the best picks are right here

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Limited Edition Gifts for Beauty Addicts

Beauty lovers everywhere know that the Holidays hold some of the best limited edition gifts from our all time favourite brands

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FINALLY GOT THE NEW IT BAG #shorts

Little Luxury Gifts for Designer Fashion Lovers

Got a designer brand lover in your life but don’t know what to put in their stocking? We’ve got you covered with a host of little luxuries

The Best Edge of Ember Black Friday Discounts

Discover the best of the Edge of Ember Black Friday discounts with up to 30% off the brands sustainable collections live now

8 Festive Party Dresses & Discount Codes

It’s party season and that means tracking down that special number that’s festive enough for any occasion this Christmas

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What’s New This Week – Hot on the High Street

All our favourite high street retailers have launched their autumn winter collections but which pieces do you need in your closet?

The Best Beauty Advent Calendars For 2023

The time is now to snap up the beauty advent calendar that’s been on your mind before the limited edition releases sell out forever

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WHATS REALLY BEEN HAPPENING PERSONALLY | VICTORIA

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

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Get The Look – The Ballet Shoe

Party season is just around the corner and our feet could not be more thankful for the newest flat shoe trend; the iconic ballet pump

5 of the Best Mascaras for Dramatic Lashes

Looking for a dramatic, lengthening and bold mascara to add to your makeup bag? Discover 5 of the best from some of our favourite brands

What’s Hot This Week – New In Autumn Fashion

It’s knitwear season, it’s layering season, it’s coat season – perhaps the best season of all. Here’s what new in this autumn

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SAVED THE BEST TIL LAST!! #shorts

Victoria Magrath x Holland Cooper AW23

Introducing the sign up for the sixth collaborative collection – Victoria x Holland Cooper autumn winter 2023

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Get The Look – The Chunky Loafer

The new season trends are already making an impact and the chunky loafer is back with a twist from our favourite brands

What’s Hot This Week – The Best High Street Dupes

There are some looks sticking around from summer but just because they’re transitional doesn’t mean you shouldn’t opt for dupes

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IF IT MAKES YOU FEEL GOOD... #shorts

4 Classic Autumn Winter Trends to Buy Early

Just because it’s not officially Autumn doesn’t mean the weather isn’t perfect to wishlist some new season trends now

What’s New in Beauty & Fragrance this Summer

The best of what’s new in the beauty sphere this summer from makeup to skincare and even some great discounts on haircare

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