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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Last Minute Personal Gifts Under £100

As we get closer and closer to the big day don’t despair – discover meaningful and personalised gifting all under £100

Winter Warmer Gifts for Cosy Homebodies

If you’re searching high and low for the ideal homebody gift that screams cosy winter warmer the best picks are right here

Limited Edition Gifts for Beauty Addicts

Beauty lovers everywhere know that the Holidays hold some of the best limited edition gifts from our all time favourite brands

Little Luxury Gifts for Designer Fashion Lovers

Got a designer brand lover in your life but don’t know what to put in their stocking? We’ve got you covered with a host of little luxuries

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HOW DID I DO?! MARMITE LOOK #shorts

The Best Edge of Ember Black Friday Discounts

Discover the best of the Edge of Ember Black Friday discounts with up to 30% off the brands sustainable collections live now

8 Festive Party Dresses & Discount Codes

It’s party season and that means tracking down that special number that’s festive enough for any occasion this Christmas

What’s New This Week – Hot on the High Street

All our favourite high street retailers have launched their autumn winter collections but which pieces do you need in your closet?

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PUSHING THROUGH A HARD DAY 💔 #shorts

The Best Beauty Advent Calendars For 2023

The time is now to snap up the beauty advent calendar that’s been on your mind before the limited edition releases sell out forever

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

Get The Look – The Ballet Shoe

Party season is just around the corner and our feet could not be more thankful for the newest flat shoe trend; the iconic ballet pump

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5 of the Best Mascaras for Dramatic Lashes

Looking for a dramatic, lengthening and bold mascara to add to your makeup bag? Discover 5 of the best from some of our favourite brands

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ULTIMATE PLANE SKINCARE & MAKEUP #shorts

What’s Hot This Week – New In Autumn Fashion

It’s knitwear season, it’s layering season, it’s coat season – perhaps the best season of all. Here’s what new in this autumn

Victoria Magrath x Holland Cooper AW23

Introducing the sign up for the sixth collaborative collection – Victoria x Holland Cooper autumn winter 2023

Get The Look – The Chunky Loafer

The new season trends are already making an impact and the chunky loafer is back with a twist from our favourite brands

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What’s Hot This Week – The Best High Street Dupes

There are some looks sticking around from summer but just because they’re transitional doesn’t mean you shouldn’t opt for dupes

4 Classic Autumn Winter Trends to Buy Early

Just because it’s not officially Autumn doesn’t mean the weather isn’t perfect to wishlist some new season trends now

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SHOP MY WARDROBE WITH ME #shorts

What’s New in Beauty & Fragrance this Summer

The best of what’s new in the beauty sphere this summer from makeup to skincare and even some great discounts on haircare

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The Best of the Reformation Summer Sale

It’s that time of year – the summer sale is now on at The Reformation and we’ve collated the best pieces available for a limited time

4 Runway Shows Not to Miss this Season

Fashion weeks are always memorable with some of the most established brands on the runway but there’s 4 this season not to be missed

4 Reasons to Love the Lenovo Yoga Book 9i

Thinking of upgrading your current laptop to one that suits your life more? Discover all the reasons to love the Lenovo Yoga Book 9i

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THE PERFECT DOG WALK OUTFIT #shorts

What’s Hot This Week – New on The High Street

Some of our favourite high street stores currently have amazing dupes for trending luxury labels and we’ve put together 10 of the best

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5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

Get The Look – The Tenniscore Fashion Trend

With Wimbledon in full swing it only feels right to dive into the Tenniscore trend from some of our most loved sports chic brands

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YOU HAVE TO SEE THIS DRESS #shorts

The Best Luxury Accessories for your AirPods

Tech accessories don’t have to be boring and if you’re a fashion lover then there’s a whole host of luxury brands launching tech must haves

Discover the New Coral Blush Beauty Trend

Looking for the perfect coral shade to add to your beauty bag this summer? Here are the brands you need to take a second look at

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