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Inthefrow

Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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How to Embrace Taylor’s Orange Era in Your Life

If it’s good enough for Taylor it’s good enough for us – here’s how to integrate some Showgirl Era orange into your makeup bag, closet & home

14 Body Mists Everyone Needs to Try

Body mists are the nostalgic and affordable way to embrace your favourite scents and now more than ever there are so many to choose from

The Best Suede Jackets for Fall

With the cool weather around the corner the trend to embrace is the suede jacket in perfect silhouettes and fall colour palettes

The Beauty Accessories Every Skincare Lover Needs

If you’re looking to create the perfect beauty routine or elevate your current step by step then skincare accessories are your new best friend

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YOUR SIGN TO UNDERPAINT #shorts

The Summer Hair Accessories Everyone’s Wearing

This summer the only accessory trends you need to embrace centre around hair styling and accessorising with scarves, claw clips and slides

3 of The Hottest Summer Sales for 2025

The best summer sales of 2025 are now live and they’re all you need before you head off on summer vacations and destination weddings

The Best Selling Looks of May So Far

With the arrival of the spring sunshine and visits to beer gardens on the rise as we speak, it’s only right that the May best sellers so far are full of versatile pieces and seasonal basics.

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HOW TO DO VENICE #shorts

The Jelly Shoe Edit for All Budgets

The jelly shoe is back with a bang and bringing with it the millenial nostalgia we love – shop the edit for all budgets right here

The Best Free 2 Week Road Trip Itinerary – Utah and Arizona National Parks

Your FREE guide to planning a two week road trip and itinerary through Utah and Arizona, Arches, Zion and Bryce National Parks

The High Street Retailer You Have to Check Out

There’s one high street retailer that’s stood the test of time and now they’ve expanded their brand offering there’s more to lust over

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5 New Season Bags Worth the Splurge

Discover five new bag styles available now from the designers that are making waves for spring summer 2025

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THIS MIGHT BE THE LAST YEAR I DO THIS BUT I LOVED EVERY MOMENT | VICTORIA

10 Dupes for the Saint Laurent Biker Jacket

Missed out on the Saint Laurent Leather Biker Jacket? Here are 10 dupes you won’t want to miss out on for Spring

3 Spring Fashion Must Haves for Your Closet

In amongst the many trends arising for spring 2025 there are 3 that shine through with their wearability and versatility

The Best Selling Looks of 2025 So Far

A shoppable round up of the best selling looks in 2025 so far that the community is loving, purchasing and coveting

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15 of The Best Cream Blushers Ever

Discover why cream blushers are at the top of all of our beauty wishlists and which ones you should be investing in right now

Where to Find the Best Faux Fur Jackets

Faux fur is back with a bang for spring summer 2025 and here’s where to find the best of the bunch from designer to high street

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COULDN’T STOP THE GLOW FROM THIS #shorts

Mocha Mousse – 2025 Pantone Colour of the Year

The Pantone Colour of the Year for 2025 is here and there’s a way everyone can indulge with fashion, beauty and lifestyle options

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Luxury Fashion You Should Actually Buy in the Black Friday Sales 2024

Here’s what you really should buy from the NET-A-PORTER Black Friday sale this year from some of the most sought after designer brands

The Vanity Bag is Back for Fall Winter 2024

Fall seems like the perfect transition time to reintroduce the iconic vanity bag into our closets – practically perfect in every way

Late Summer Vacation Style Picks – August 2024

With late summer vacations just around the corner now is the time to choose a few versatile pieces to style in the sunshine

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THIS IS ME #shorts

The Best of the Summer Sale on Net-a-Porter – July 2024

Discover the best of the Summer sale with some incredible discounts on luxury pieces for July 2024 on Net-a-Porter

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How to Embrace the Western Fashion Trend

It’s time to slay the Western trend but if you’re not sure how then look no further than must haves from MyTheresa, Mango, Net-A-Porter & …

What Items and Trends to Buy for Spring on Net-a-Porter – May 2024

What are the best Spring fashion trend pieces and basics to buy for May 2024 on Net-a-Porter

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GRWM FOR THE KINGS TRUST AWARDS #shorts

Where to Find The Row Margaux Bag

If you’re still searching for the it bag of the season the elusive Margaux Bag by The Row is now in stock again

Peach Fuzz – 2024 Pantone Colour of the Year

The 2024 Pantone Colour of the Year is officially Peach Fuzz – discover how to style the shade, wear the colour and decorate with the hue

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