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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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The New Fashion Rules for 2022 & Beyond

With fashion month upon us join me for an exploration of my fashion goals, hopes and dreams for 2022 and beyond

The New Year Dilemma

Feeling overwhelmed by the new year new you rhetoric? Join me in switching things up and making 2022 whatever you’d like it to be

Christmas & New Year’s Eve Looks for Every Budget

Looking for a last minute festive party look and in need of some inspiration? Then look no further than my annual Christmas & NYE round up

What’s New On My Bvlgari Wishlist This Season

Want to know what’s new and upcoming by Bvlgari this festive season? Look no further than my favourite luxury styles perfect for gifting

Why This Christmas Feels Like The Season of More

This year it truly feels like the season for more but what does that mean for the Holidays and Christmas 2021

The Real Truth About Fashion Month & My Mental Health

Sometimes the truth isn’t what we want to hear but often times it’s what we need to – here’s the truth about fashion weeks and mental health

Paris Fashion Week: Christian Dior Spring Summer RTW ’22

Discover my favourite looks from the Christian Dior Spring Summer Ready to Wear ’22 show as well as my own current season style

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

25 of The Best Occasion Dresses for Party Season

Wedding party season is late this year so choose versatile occasion wear that transitions easily into a festive party look

The Best New Pieces in my Late Summer Wardrobe

A closer look into the new in pieces in my late Summer wardrobe and what I wore to the Venice Film Festival 2021

What’s Hot in Beauty: NARS Orgasm on The Beach

Discover the newest limited edition NARS summer launch that you’ll want to get your hands on before it’s gone – Orgasm on The Beach

Summer Styling: How to Style Your Favourite Swimwear

Go behind the scenes of my latest Edge of Ember Photoshoot and discover how to style your favourite summer swimwear

How to Still Look Stylish When it’s Cold Outside

When the weather turns cold and grey outside that doesn’t mean you can’t look and feel stylish – here’s how!

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

5 Coat Styles to Add to Your Closet This Autumn

It can’t be autumn on Inthefrow.com without talking all things coats, blazers and jackets so here’s the cream of the crop for all budgets

4 Simple Ways to Style a Bralette

The cropped bralette is a big trend for this next season but how do you find the right one and style it for more than one occasion? Here’s how!

How to Choose The Right Swimwear For You

Whether you’re heading to the sunshine or a local spa, choosing the right swimwear can be overwhelming with so many styles on offer – here’s a few faves

25 Floral Dresses that Aren’t Just for Summer

Florals don’t just have to grace your closet in spring/summer but rather choose the right dress and it will become one of the most versatile pieces you own

4 Easy Tips to Create Amazing Blog Imagery

Sometimes shooting great quality imagery and being creative with your content needs just a few helpful hints to make the most out of your photography

30 Last Minute Holiday Pieces for Every Budget

Planning a last minute sunshine getaway here or abroad? Here’s 30 holiday picks that are super versatile, completely on trend and suit every budget

Why We Shouldn’t Be Scared To Be Ourselves Online

We all live at least part of our lives online but it seems it’s become harder than ever to be ourselves online and it feels so important to change that

Why Being Kind to Yourself is Key

Sometimes we forget that being kind doesn’t just mean being kind to others – it means being kind and gentle with yourself too

An Honest Letter to the Person I was before Covid

With all this time to think whilst we #stayhome, I wanted to be honest about the thoughts and emotions I’ve felt about the life I led before Covid-19. Might this change the people we become in the future?

What Content Creators Need to Know about the Influencer Industry

Every content creator has to navigate the blogging industry in a world that changes every day. Here are 15 tips for bloggers and creators to stay on track

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