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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

3 Vacation Collaborations you Need to Know About

Nothing feels more exciting than bagging a piece of a limited edition capsule collection from some of your favourite brands

Discover 5 of The Best Summer Holiday Collections

Summer always blesses us with some of the best limited edition collections from our favourite brands and these 5 are certainly set to sell out

How to Add Metallics to Your Closet for 2023

Lusting over the metallic trend this season? Here’s which pieces to wear and style to shine as bright as can be

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

3 Perfect Reasons to Try Renting your Wardrobe

Thinking about renting your first fashion piece but not sure where to start? Here are three perfect reasons to take the plunge

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

15 Trending Pairs of Platform Shoes for Every Budget

The trending shoe of the season is a blast from the past with platform heels and stacked soles making a well deserved return

20 It Bags Set to Sell Out This Summer

Every season there’s a certain group of bags that make the most impact and this season these are the twenty that are set to sell out

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

The Beauty of Finding Friendship in Your 30’s

We all know friends can be hard to find as we get older but there are definitely some beautiful friendships to be made in your 30’s

Spring Fashion Inspiration In The Italian Mountains

A little spring fashion inspo from the Italian mountains that doesn’t feel too premature for the not so perfect weather

How to Work Through and Get Out of a Creative Block

If you’re a creative you’ll know that sometimes that creativity can disappear in the blink of an eye and there’s only one way to get it back

4 Holy Grail Products for Dramatic Bushy Brows

Looking to perfect your brow routine? Here are the products I can’t live without when it comes to my bold brow style

Vacation Look Inspiration for A Luxury Sunshine Break

Heading off for some sunshine soon? Look no further for some vacation look inspo filled with luxurious linens and stand out swimwear

What Does Success Really Mean?

A recent interview got me thinking about success – what is it, what does it really mean and is it actually completely unique to us all?

The Top Trends to be Seen In This Season

Looking for a little inspo on what to add to your closet? Here are 5 trends you won’t be able to escape and neither will you want to

The Only Colour You Need in Your Wardrobe This Spring

If there’s only one colour you need to add to your wardrobe this Spring then make sure it’s hot magenta bubblegum pink

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