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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

3 Vacation Collaborations you Need to Know About

Nothing feels more exciting than bagging a piece of a limited edition capsule collection from some of your favourite brands

Discover 5 of The Best Summer Holiday Collections

Summer always blesses us with some of the best limited edition collections from our favourite brands and these 5 are certainly set to sell out

How to Add Metallics to Your Closet for 2023

Lusting over the metallic trend this season? Here’s which pieces to wear and style to shine as bright as can be

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

3 Perfect Reasons to Try Renting your Wardrobe

Thinking about renting your first fashion piece but not sure where to start? Here are three perfect reasons to take the plunge

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

Inthefrow x Holland Cooper AW22 – The Next Chapter

My special edition collaborations with Holland Cooper continue this season with AW22 featuring chic tailoring and the perfect cable knit LBD

Edge of Ember x Victoria: Celebrating The Launch of GAIA

Discover how we celebrated the launch of my third jewellery collection in Paris at the stunning Condor with 12 amazing influencers

The Best Shearling & Teddy Bags Available Now

Discover the it bag of the season with this round up of all things teddy and shearling from some of your favourite designer brands

4 New Season Denim Trends You’ll Love to Wear

Denim is the textile of the moment this season and there’s already four ways available to buy that we’ll be seeing everywhere this AW

15 Trending Pairs of Platform Shoes for Every Budget

The trending shoe of the season is a blast from the past with platform heels and stacked soles making a well deserved return

30 Trending Wedding Guest Dresses Under £250

In the height of wedding season it’s very easy to break the bank but if you have a budget to keep to here’s 30 beautiful wedding guest picks

4 Reasons to Visit The New Flannels Store in Liverpool

If you’re thinking about a trip to Liverpool then there’s never been a better time because the new Flannels store is now open – a must visit

This Years Best Designer Collaborations Available Now

2022 is the year of the designer collaboration with so many to choose from but which releases stand out from the crowd this summer?

20 It Bags Set to Sell Out This Summer

Every season there’s a certain group of bags that make the most impact and this season these are the twenty that are set to sell out

The Best Summer Sandals, Slides and Flat Mules

Searching for the perfect beach sandals can be a never ending task but if you want trending, vacation perfect flats – look no further

5 Swimwear Brands You Need in Your Suitcase This Summer

This summer there are 5 swimwear and beachwear brands you need to know and need to add to your vacation wishlist

The Best Designer Tote Bags for Under £1,000

A whole host of the best luxury tote bags for summer 2022 from some of your favourite designers and all under £1,000

Which Dior Fragrance is Right For You

Wondering how to choose a new Dior fragrance for your collection? Discover 5 scents from the brand from floral to fruity and sweet to spicy

4 Places to Find Incredible Discounts on Brands I Love

Discover 50% 60% even 70% discounts on some of the most loved fashion brands out there at these incredible websites

The Luxury Accessories & Trends You Need This Summer

There are so many on trend accessories to choose from this summer but which ones should really make the cut?

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